News Engagement Day success!

Despite the disheartening statistics behind Millennials and their involvement with current news, Dr. Kelly Kaufhold spent News Engagement Day (Tuesday, Oct. 4) proving otherwise. Once again, Kaufhold did an amazing job last week engaging students in the best way possible. A “Cash Cab” style questionnaire and fantastic incentives kept the students crossing the front of LBJ Student Center curious. Kaufhold was able to draw in many students enthusiastic to prove their knowledge on current events. Even though some of Kaufhold’s questions left participants scratching their heads, he accumulated large crowds with correct answers! A perfect mix of pop culture and politics revealed that these students are far from letting statistics determine their standards of news involvement.

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TXST places 1st in AAF District 10 Competition

By Lisa Callahan & Matt Shoewalter

The halls of the Overton Hotel and Conference Center in Lubbock roared with the cheers and cries of Team 104 as Texas State University won First Place at the district level of the National Student Advertising Competition.

“Right when I heard them say ‘First Place: Texas State University,’ I knew that everything we worked so hard for was 1000% worth it,” Art Director Taylor Kaufman said. “It was a surreal moment, and I’ll never forget it.”

Lauren Friesenhahn (facing) embraces Kelsey Vaeth after the announcement

Lauren Friesenhahn (facing) embraces Kelsey Vaeth after the announcement
Photo courtesy Rachel Sipe

 

Each year, The National Student Advertising Competition, sponsored by the American Advertising Federation (AAF), challenges over 200 college chapters across the country to develop an integrated marketing campaign for a corporate client. This year, each competing team was tasked with developing a campaign for Snapple. Sixteen teams from Texas, Oklahoma, Arkansas and Louisiana competed for District 10 in Lubbock from April 14-16.

Lecturer and Advertising Sequence Coordinator Jenny Buschhorn and Assistant Marketing Professor Dr. Rick Wilson held interviews in October and selected 17 students to join the team. The group of copywriters, producers, art directors, account executives, media planners and account planners began working on the campaign during their winter break, continued through their spring break and submitted their final plans book to AAF on March 25.

“The simple yet great feeling of having something you worked really hard on payoff is something that I wish everyone could experience,” said Producer Hector Sifuentes, who also received the District 10 Best Presenter Award. “It really taught us a lesson not only on the importance of working hard, but also on the philosophy of life. This is real education.”

Account Planner Rachel Sipe captured the winning moment on camera. The graduating senior said she was at a loss for words when First Place was announced.

Hector Sifuentes holding his Special Judges Award for Best Presenter

Hector Sifuentes holding his Special Judges Award for Best Presenter
Photo courtesy Rachel Sipe

“I couldn’t be more proud of our team,” Sipe said.

While taking home the prize was a major accomplishment, the team agreed that the relationships they formed with each other are even more rewarding.

“My favorite part of NSAC, even more so than winning, is how this ragtag group of students from different majors and walks of life became a family,” Art Director Angela Rhys said.

Media planner and presenter Roy Zorola agrees.

“There is such joy in the process,” Zorola said. “When the moment arrived, we realized that win or lose, the journey itself meant everything, because we did it together.”

Copywriter Lauren Friesenhahn credits the team’s supervisors for much of their success.

“Of course, we couldn’t have done it without Mom (Buschhorn) and Dad (Wilson),” Friesenhahn said. “If they didn’t push us as hard as they did, we wouldn’t be where we are right now.”

The Texas State University NSAC team last won a district competition in 2010 with their campaign for State Farm. The team went on to win second place at the national level.

Now, the District 10 champs begin preparation for semi-finals in May. This will determine whether the team advances to the national competition in Anaheim, California in June, when a total of eight teams go for the gold.

“While this District 10 win marks a major achievement for both us and Texas State, we still have more to go,” Account Executive and presenter Alexandria Reid said. “The work isn’t over, but we’ve never been afraid to work hard.”

The team celebrates their win on the conference room dance floor.

The team celebrates their win on the conference room dance floor. Photo courtesy Lauren Friesenhahn

KTSW Sports interviews Bill Schoening and Bill Land

 

Six Texas State students from senior lecturer Larry Carlson’s Sports as News course and the KTSW Sports Dept. staff took a field trip to the home of the five-time NBA champion San Antonio Spurs, the AT&T Center, on Wednesday, March 30, just prior to San Antonio’s game against the New Orleans Pelicans.

Mike Kickirillo, Director of Broadcasting for the Spurs and a 1988 graduate, hosted the group with a tour of the newly refurbished arena’s camera set-up and the broadcast crew’s truck. Kickirillo showed the students how the pre-game show would be set up and explained the use of cameras, replays, statistic boxes and the integration of highlights, incoming scores from across the NBA, etc.

Inside the truck, the Texas State students met numerous Bobcat alums and even current students who are part of the Spurs’ broadcast team. In addition to Kickirillo, the other Texas Staters on the Spurs payroll include Daniel Ashcraft, Carter Snowden, Robert Fisher, Aerin Carreno, Taylor Hair, Avery Schneider and Tessa Andrade. Chuy Perez, one of the students on the trip, and a class member and KTSW staffer, said the overwhelming presence of Bobcats on the Spurs staff was inspiring.

“I’ve been a Spurs fan for so long, and the whole trip was incredible…just walking out on the court and getting to sit on the Spurs bench was amazing,” Perez said. “But getting to see and meet all of those Bobcats working for the Spurs was maybe the highlight.”

The students also got a thrill from a 30-minute visit and Q&A session with Bill Land and Bill Schoening, the TV and radio “voices of the Spurs,” respectively. The veteran broadcasters swapped stories, answered questions and advised the students.

Land praised Texas State’s approach of providing SJMC students with “real world” experience and Schoening mentioned the positive impact a Texas State education had on his son, Karl, a recent graduate and former KTSW sports director. Several of the students stayed for the game and saw San Antonio keep its perfect home record intact for the season, with a 100-92 victory over the Pelicans.

“It’s just a lot of fun to be able to do this for our students each year,” Carlson said. “Kick (Kickirillo) was one of my first students up in Old Main and we’ve been the best of friends for about three decades. He has built a championship broadcast team around a lot of our graduates because he was sold on them as interns while they were still students.”

Society of Professional Journalists to honor University Star staff

University Star Logo

Photo Credit: star.txstate.edu

The Society of Professional Journalists will recognize five student-journalists from the University Star at the historic Hilton Hotel in Fort Worth on March 18 and 19 for its Region 8 Mark of Excellence convention.

Region 8 is Texas and Oklahoma. If any students take first place, they automatically move on to the national competition, where they are judged against all the regions. Students receiving awards are Quixem Ramirez, Madison Teague, Brandon Sams, Monique Guerrero and Jon Wilcox.

“If you would see the way these students work, it’s just amazing to me the bond that’s here,” said Bob Bajackson, SJMC Senior Lecturer and Director of Student Publications. “I think the awards that they are able to accomplish, it’s just incredible.”

The SPJ committee will also recognize the University Star for its student-redesigned website.

“The website content has just exploded,” said Bajackson. “Last month we had over 30,000 page views.”

The University Star was formed in 1911 and is the oldest publication on campus.

Becky Larson | photo credit: sxtxstate.com/about/

Becky Larson | photo credit: sxtxstate.com/about/

The SPJ will also honor graduate student Becky Larson, who has a project as a finalist. Larson’s project tells the important story of the clash of Austin gentrification and the live music scene through loud music noise complaints.

“She did a fantastic job assimilating a range of new skills, identifying a data set and creating interactive elements that were relevant to our theme of telling stories about music with data,” said Dr. Cindy Royal, SJMC Associate Professor and Digital Media Sequence Coordinator.

Larson’s project was supported by a grant from the Knight Foundation and Online News Association.

“I am so pleased that the SPJ judges recognized this type of storytelling,” said Dr. Royal.

KTSW to say goodbye to long time station manager

Tara Pohlmeyer Headshot

Tara Pohlmeyer | photo credit: fb.me/tara.pohlmeyer

KTSW-FM 89.9, the official radio station of Texas State University, will soon say goodbye to its long time Station Manager, Tara Pohlmeyer.

As Station Manager, Pohlmeyer oversees the day to day operations of the entire student-run radio station, with 15 different departments reporting directly to her.

“It’s definitely bittersweet,” Pohlmeyer said. “I’ve been part of KTSW for three and a half years.”

Pohlmeyer, a SJMC student, will graduate in May with her degree in Electronic Media and Mass Communication.

“I’m writing a thesis for my minor in honors studies,” Pohlmeyer said. “It’s on the importance of radio during emergency situations — a look at the 2015 Central Texas floods.”

During the the 2015 Central Texas floods, KTSW provided significant radio and online coverage of the disaster.

Dan Schumacher headshot

Dan Schumacher, Senior Lecturer & KTSW General Manager | photo credit: ktsw.net

She attributes much of her success to the guidance and direction instilled by Dan Schumacher, SJMC Senior Lecturer and KTSW General Manager.

“Dan is my thesis supervisor,” Tara told me. “Dan has helped me a lot. He’s helped me grow as a person. I wouldn’t be the manager, or the person I am, without him.”

If there’s one thing Pohlmeyer emphasized, it’s that she loved her time at Texas State University and KTSW.

“When I think of my time at Texas State, I will think of KTSW,” Pohlmeyer said. “It really is like leaving home again.”

SJMC student wins regional award for thesis

Sergio Carvajal-Leoni in a suit

Sergio Carvajal-Leoni. Photo from http://www.italchannel.tv

As a SJMC graduate student, Venezuelan-born Sergio Carvajal-Leoni, won a campus-wide award for his thesis, the Graduate College’s Outstanding Master’s Thesis Award in Digital Scholarship.

Now he has won again, at the highest level, the regional level, where he is receiving the Digital Scholarship award from the Conference of Southern Graduate Schools. His award, a plaque and $1000 honorarium, will be presented at the CSGS Awards Luncheon at the Omni Charlotte Hotel in Charlotte, NC on Friday, Feb. 19, 2016 at 11:30 a.m., and he attributes some of his success to his time at Texas State.

“The stuff I did in San Marcos, was the best decision of my life,” he told me. “I’ve decided to finish up with a PhD.”

Carvajal-Leoni called his research project the Intercultural Transmedia Approach to Learning, or ITAL.

“I’ve been working on models of community building media,” he said. “Any group of people who share an interest.”

By founding ITAL, he was able to focus on applying Communication Infrastructure Theory while creating a hyper-local documentary series called the Texan Italian Stories.

The key research concept behind the series, was how creating media could bring together the Italian niche community in Central Texas.

He attributed his success to both the freedom and guidance his thesis supervisor, Dr. Sandy Rao, provided him.

Carvajal-Leoni also thanked two Texas State University researchers on his thesis committee, Dr. Federico Subervi and Dr. Moira DiMauro.

ITAL partner, Romina Olson

Romina Olson. Photo from http://www.italchannel.tv

“Texas State played a crucial role in that journey,” Carvajal-Leoni told me. “This award is like, a validation, that this was the right journey to take.”

Despite being the lead researcher, writer, editor and director, Carvajal-Leoni was very modest about his achievement. He praised his ITAL partner, Romina Olson, as well as two USC researchers Dr. Sandra Ball-Rokeach and Dr. Henry Jenkins that played an instrumental role in the project.

If there’s one thing Carvajal-Leoni made clear, he loves Texas.

“I’ve been living in Austin since ’99,” he said. “I wasn’t born in Texas, but I got here as fast as I could.”

Dee Kapila visits FDOM class

By: Jennifer Alvord

deeTexas State alumna Dee Kapila spoke to Fundamentals of Digital and Online Media students on Wednesday about the importance of constantly learning new skills in a digital career.

Kapila graduated from the University of Texas with an undergraduate degree in advertising. After graduating, she began her career at Dell as a product specialist. Kapila always had a passion for communication and technology, so she decided to further her education at Texas State University where she graduated with a master’s degree in new media in the School of Journalism and Mass Communication in 2008.

After obtaining her master’s, she worked for many different companies doing instructional technology. Kapila is now starting her new job as a product manager at Headspring in Austin, TX.

Kapila had great advice for students by telling them to feel comfortable about jumping into new things and learning new skills as soon as possible.

“Always think about yourself as a CEO in training,” Kapila said. “As a CEO, you need to know a little bit about everything.”

She then went on to explain how quickly technology changes and encourages students to be able to adapt. “Some skills in technology come and go, but HTML and CSS aren’t going anywhere,” Kapila said. “Knowing code is very important.”

Kapila also believes that having an online presence is extremely important. “Social media and blogging are no longer frivolous endeavors,” Kapila said. “It’s now the primary way companies communicate and interact.”

FullSizeRender

Dee Kapila and Dr. Cindy Royal

Thank you for coming and sharing your knowledge with us, Dee! We love hearing from professional alumni.

SJMC weekly TV newscast to make smashing return

Bobcat Update, SJMC, Journalism, Mass, Communication, Comm, Texas, State, University, TXST, txstate

Bobcat Update Newscast

Electronic media students are preparing this week for the return of Bobcat Update, the SJMC’s weekly television newscast.

This year marks the highest number of students enrolled in the program, with over 80 students participating in the making and airing of the show.

For more than 20 years, Bobcat Update has been known for airing over the local cable networks, but now the show is also streamed online over a service known as Ustream.

“We love digital,” said Dr. England, the electronic media sequence coordinator. “We love it when a story blows up online.”

By expanding beyond the limitations of traditional television, Bobcat Update has reached a much wider audience online. Students share every piece of news on Facebook and Twitter.

Bobcat Update’s first airing of the semester is Feb. 24. The show can be viewed live at 4:30 p.m. on Wednesdays and Thursdays via online streaming, or on Grande Cable Channel 19 and Time Warner Channel 16.

Many of the show’s previous newscasts can be watched on the Bobcat Update YouTube Channel.

SJMC Student selected to present at NCA Conference

Graduate student Joshua Morrison, will be representing Texas State and SJMC at this year’s National Communication Association’s 101st Annual Conference. The conference will take place Nov. 19 – 22 in Las Vegas, Nevada.

This is Morrison’s second time to present at the conference and will be presenting two papers — one in the Performance Studies Division and the other in Rhetorical and Communication Theory Division.

The rhetoric division is the biggest at the conference, and Morrison will be presenting as one of the top four papers in that division.

He discusses how celebrity studies is an emerging and growing field in academia, a very broad and interdisciplinary field that includes departments in English,FullSizeRender history, sociology and communications.

“The intersection that I meet at when I study this topic is rhetoric and communication, media studies, performance studies and critical cultural studies,” Morrison said.

Morrison is interested in the role the media plays in celebrity culture and the conversations the media industry has about fame and celebrities, especially women as public figures.

According to Morrison, the conversations regarding men usually revolve more around their craft as a performer, but the focus of women is more about what they are wearing and less about their craft.

Morrison encourages expanding the institution of celebrity studies to increase awareness about the disparity of gender, racial and class lines that exist in the media’s coverage.

“Who better to change these conversations than the people who write the headlines?” Morrison asks.

Best of luck to Joshua at the conference this week!

#NewsEngagementDay at Texas State

Last Tuesday, October 6th, was News Engagement Day, an initiative started last year by the president of the Association for Education in Journalism and Mass Communication aimed at getting young adults to pay more attention to the news.

Assistant Professor of Journalism & Mass Communication, Kelly Kaufhold led this year’s initiative by standing outside the LBJ center and playing “News Engagement Cash Cab,” a game show that asked students current events questions. The initiative isn’t just targeted for journalism students but all students on campus around the nation.

Students who were able to answer a few questions correctly won prizes, like key rings, car phone chargers and t-shirts. Every participant received a free News Engagement Day wristband.

Kaufhold is a member of the executive committee for News Engagement Day and a founding member. This is the second year for the event, which was designed to find creative ways to get young adults more involved with news.

“I hope students learn that news can be fun, and that’s it’s always important. I also wanted to get the message across that news impacts them and that they have a responsibility to stay informed,” Kaufhold said.

To see more tweets and pictures from the event, check out the Twitter hashtags for #NewsEngagementDay and #TXST!