Twitter Takeover

Last week, alum and former Fundamentals of Digital Media (FDOM) Grad Assistant Randy Estevanes took over our Twitter account. He showed us and our followers what it’s like to work at a digital marketing firm.

Coffee might wake you up, but Red Bull gives you wings!

Always remember to proofread. It helps you iron out any unnecessary errors.

The SJMC also hires interns to assist in content creation and social media marketing. Learn more about it here.

Don’t forget to check out Esd & Associates when you’re looking for fall internships!

What better way to promote Goodwill on social media then with real authentic pictures!

Randy uses canva.com for its variety of design presentations, social media graphics and thousands of layouts.

Nice collage!

How awesome is it that Esd & Associates provides healthy snacks for them? #Winning

Knowing how to schedule post is an great tool to have under your belt!

Take note student: Google Adwords is a MAJOR asset!

Thank you again, Randy, for showing us your world. Once a Bobcat, always a Bobcat! #Eat’emUp

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Get to know Professor Prisca Ngondo

Have you met SJMC’s own Prisca Ngondo? Professor Ngondo teaches in the public relations sequence in the School of Journalism and Mass Communication, and she sat down with us this week to tell us a few things her students and colleagues might know about her. For this faulty spotlight, we thought it would be fun to find out what she likes to do when she’s not busy grading papers and more. Check it out below!

Q: Where are you from and currently live?

A: Harare, Zimbabwe, but I also claim the DFW (Dallas/ Forth Worth) and San Marcos, Texas. I currently live in San Marcos, Texas.

Q: How do you feel about Texas compared to your hometown?

A: They’re both hot! I can’t escape the heat.

Q: How long have you been with the SJMC?

A: Since August, 2015

Q: What’s different from this school compared to other schools you’ve worked with?

A: One main difference that I enjoy: Texas State is close to big cities, and it gives us access to industry professionals who we can connect with. Chico State is more remote, but I enjoyed both experiences for different reasons.

 Q: What courses do you teach?

A: Writing for PR, PR Research, Advanced Social Media and Analytics, Intro to PR

Q: How will the new Advanced Social Media and Analytics class help prepare students for the future?  

A: The class will help students because [social media] is the future. It prepares them to fill current industry needs and trends.

Q: What are some of your hobbies or things you enjoy doing outside of work?

A: Binge watching Netflix shows and hanging out with family and friends.

Q: What inspires you? 

A: My 3-year-old daughter, Yani. Her fresh, unbiased outlook on life is refreshing. She inspires me to be a better person and to work hard at work and at home.

Q: What do you find most fulfilling or rewarding about teaching college students?  

A: Their zest for life and willingness to learn.

Q: Any advice you have for current SJMC students?

A: Start how you want to finish!

 

Texas State alum lands job at Edelman NYC

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Christopher Henry – Photo from LinkedIn

By: Jennifer Alvord

Texas State alumnus Christopher Henry has recently landed a job at Edelman, the largest public relations firm in the world, in New York City.

Henry is a part of the public affairs team and works with clients such as Microsoft, McGraw Hill Financial and the Ontario Ministry of Economic Development (MEDEI).

Henry is the former executive director of Bobcat Promotions, a student-run public relations firm on campus, and said that it taught him many valuable skills before graduating.

“Being able to walk into an interview saying, ‘I know how to write a press release’ or ‘I know how to pitch to a business’ was a vital thing for me and definitely helped me get to where I am now,” Henry said.

Before being recruited to Edelman, Henry interned for the U.S. Senator of New York, Kirsten Gillibrand, on her public affairs team and also interned for Brunswick Group, which is a financial crisis firm.

Henry couldn’t stress enough how critical internships are. “If you want to be successful in PR, you have to go above and beyond and get out of classroom experience.”

Henry also thinks that a major key to being a successful PR practitioner is to constantly be networking. “Network everywhere you go,” Henry said. “I still use many of the contacts that I’ve made throughout my career at my job at Edelman.”

BPR Professional Development Tour in NYC

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Bobcat Promotions visiting Edelman.

By Jennifer Alvord

NEW YORK — A trip to New York City means more than finding 99-cent pizza, $30 drinks, tickets to a Broadway show, walking across the Brooklyn Bridge and tipping a Disney character in Times Square for a selfie.

Those were mere sideshows to the main event of the Second Annual Bobcat Promotions Professional Development trip to the Big Apple.

A dozen members of the student-run public relations firm visited top public relations firms, including Edelman, Fleishman-Hillard and Ogilvy PR, along with the United Nations and the 9/11 Memorial Museum.

Tyler Mahan, a PR senior, said that it was “the best trip ever,” and he is now considering a move to New York City to pursue his career.

“I was inspired more than ever to join the public relations industry,” Mahan said. “Every agency was better than the last, in my opinion, and I’m now driven to gain more experience through internships and Bobcat Promotions than ever.”

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A breathtaking view from the top of the Rockefeller Center. Photo by: Jennifer Alvord

At Edelman, the BPR team met with Texas State alum Christopher Henry, a former executive director with the student firm. Henry works with the public affairs team and is working with client Microsoft. He was part of a panel of young Edelman staff members who work in different departments and discussed their career path to the world’s largest PR firm.

Henry also was part of a group of alumni who shared their personal experiences in seeking employment in New York and handling day-to-day living in the city. Among the alumni guests were sisters Kendall and Kelby Schmidt and Natalie Schorn.

The BPR team was joined during a visit to Fleishman-Hillard by graduate students from Syracuse University. The most impressive presentation involved the firm’s handling of content marketing through social media. A Fleishman digital team has a newsroom-like space called The Daily Planet and connect the relevance of news events to their clients, then write posts accordingly.

Ashley DeBolt, executive director of Bobcat Promotions, participated in her second professional development tour. She once again recognized the real value in working in the media capital of the world.

“If you get a job in the city, working one year is virtually like working 10 years anywhere else,” DeBolt said.

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The Brooklyn Bridge. Photo by: Jennifer Alvord

After meetings with firms, members of Bobcat Promotions also had many opportunities to explore the city.

The group visited various New York City landmarks, including Central Park, Times Square, The Empire State Building, Rockefeller Center, The Brooklyn Bridge and The Statue of Liberty.

Members quickly learned that the subway waits for no one. While getting on (or trying to get on) the train, two people got left behind at the platform because the doors closed on them.

PR senior Larisa Gawlik said, “I just remember thinking, ‘This can’t be happening’ as I turned around and realized the doors shut on them.”

Gawlik said that everyone was so worried that they weren’t going to be able to find the rest of the group because cell phone service is unpredictable underground. “Once we got ahold of them and got them back to the same train platform it was hysterical,” Gawlik said.

Members also walked from Manhattan across the Brooklyn Bridge into Brooklyn, which was an experience DeBolt said was her favorite.

While at the United Nations, members attended a fast-paced noon briefing directed by Stephane Dujarric, director of communications for Secretary General Ban Ki-Moon. Dujarric visited with BPR as he had done during the inaugural trip. The group visited exhibit and rooms that have held Security Council meetings and General Assembly gatherings.

A trip highlight at the UN was visiting with actor Josh Lucas, who was filming for a new television show outside the UN. The actor who played Reese Witherspoon’s love interest in “Sweet Home Alabama” and also starred in “American Psycho” graciously posed for countless selfies.

“Meeting Josh Lucas was a great experience,” Mahan said. “He was really nice to us all and took so many pictures with us. I definitely recommend going to New York. It’s a great experience and there’s always something to do and somewhere to go.”

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I see London, I see France, I see SJMC students with a study abroad chance

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Study Abroad 2015: Aisling Niestroy and Rebecca Silvas at the Eiffel Tower

Join us next Friday, Oct. 9 at 1 p.m. in Old Main 320 for our first information session about the 2016 London-Paris study abroad opportunity.

The program includes class meetings on campus in Summer II before the 12-day media and cultural immersion trip to two of the world’s top capital cities, from July 18-July 29.

Students will receive six credit hours and choose from Strategic Communication, Travel Writing, International Communication, International Advertising/ PR Issues or an Independent study.

The program also includes visits to leading global media companies such as the BBC, The Guardian, Agence France Presse, and Weber-Shandwick and international organizations such as UNESCO and Sorbonne University. Cultural tours of the two cities include a visit to the iconic Eiffel Tower and the Tower of London.

Academic Program Director Dr. Sandy Rao and Dr. Bruce Smith will be accompanying students on the trip.They have each been to six continents around the globe and are highly experienced professors. Also accompanying the group will be Study Abroad Program Assistant Mr. Harry Bowers.

Read more on the blog from graduate student, Aisling Niestroy’s and 10 things she learned from last year’s trip and AJ Arreguin’s post about their tour of the BBC in London.

Students at the BBC in London

Study Abroad 2015: Students at the BBC in London

 

10 Things I Learned on the SJMC Study Abroad Trip

Story by SJMC Study Abroad graduate student, Aisling Niestroy:

Twenty-nine inspired students. Three encouraging faculty members. Two historic countries. One unforgettable experience. The School of Journalism and Mass Communication sponsored a Study Abroad trip to London and Paris in June, and SJMC graduate assistant Aisling Niestroy shared what she learned during her time abroad.

 

The best thing about the SJMC Study Abroad program was that the majority of “book learning” was completed prior to leaving the country. We attended classes, conducted research, read articles and turned in assignments the week before beginning our journey. This afforded us the opportunity not only to learn from the scheduled media organization visits, but from the unforgettable experience of spending time in another country.

  1. Customs are different, but not necessarily foreign.
    You might be in a foreign country, but you don’t have to act like it. Respect that people do things differently. If you ask your server to split the check multiple ways, you are likely to receive a dirty look. Pay attention to how people interact, how they carry themselves in public, and try not to stick out like a sore thumb.
  1. People don’t hate Americans.
    If they do, they hide it well. While the French might have been annoyed with my crummy accent, they seemed appreciative I was making an effort to speak their language. The majority of people I met were really nice, especially when I dropped my wallet at the hotel in Paris, or when I left my phone in the back of a cab in Dublin. Both were returned to me. It helped that I tried to hold an honest conversation with every person I came into contact with. When you’re kind to others, they’re usually kind to you.
  1. Conversion rates will get you.
    Believe me when I say you can buy too many souvenirs. It is unfortunate for both your wallet and your luggage. Although the things you buy may seem less expensive, they usually aren’t in the long run. As for the British Pound, say goodbye to half of your money.
  1. The best plan is a flexible one.
    I received this same advice before attending SXSW Interactive. Going with the flow is one of your best options when exploring a new city. You can plan a day down to the minute, but something might happen to derail it, or something better might come along and change your mind.
  1. Tour, but don’t stick to the tourist places.
    I went on a different kind of tour in every city – a bike and boat tour in Paris, a self-guided walking tour in London, and an evening bus tour in Dublin. Tours are a great way to learn about the history and culture of a place, and tour guides are the perfect people to ask for city suggestions. I turned to my tour guides for recommendations of non-tourist spots, and they did not disappoint. Another good way to discover local hangouts and restaurants is to wander and get lost (but not so lost you can’t find the way home).
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Becca Silvas, my study abroad roommate and fellow graduate student, and I thoroughly enjoyed the Fat Tire Bike Tour around Paris. The Eiffel Tower was my absolute favorite sight.

 

  1. Try everything.
    As a picky eater, I promised myself I would try absolutely everything before deciding I didn’t like it. So I did, and more often than not, I enjoyed it. However, this doesn’t just extend to food. Not a fan of museums, but they’re free in London? Go. You never know what you’ll fall in love with.
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The National Museum of Ireland – Natural History was so interesting (and free). I discovered it while walking around alone in Dublin.

 

  1. Being abroad with friends is fun, but spending time alone is so good.
    I spent my last two days in Dublin by myself. At first, being alone made me nervous, but then I started to enjoy it. Because I didn’t have to coordinate my plans with anyone else’s, I was able to visit more sights and take more time appreciating what was around me.
  1. People love to share their passions with you.
    After listening to the employees at PR firm Weber Shandwick talk so highly of their jobs, I contemplated switching career paths. Even my various tour guides made me envious of what they do. Talking to people about the things they love is a wonderful way to turn strangers into acquaintances.
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Weber Shandwick put on quite a presentation for the group during our visit to their offices in London.

 

  1. Writing is a required skill for any media job.
    Someone mentioned the importance of writing and communication skills at every business visit. It didn’t matter if the company was focused on journalism or public relations. Good writers make better employees.
  1. Everyone has pride for where they come from.
    And they are not afraid to tell you all about it. They’re also often curious about where you’re from (even more so if it’s a recognizable place like Texas). I swapped hometown pride stories with many people I met throughout my trip, including the three Irish Aislings I found in Dublin. They practically convinced me to never come home.

For the most part, I was pretty confident I knew what to expect when I arrived in Europe. Thankfully, I was wrong. The study abroad program changed my life, and I am confident it can do the same for you.

Taking a Tour: BBC in London

Story by SJMC Study Abroad graduate student, AJ Arreguin:

The British Broadcasting Corporation is one of the most recognizable, highly creditable news organizations in the world. From local to worldwide news coverage, the BBC brings the highest quality of news from journalists that reach outlets such as radio, television and social media. Unlike some news companies around the world that are owned by the government, BBC operates by an annual licensing fee, which citizens of England pay in order to run radio, television broadcasts and premiere shows such as Doctor Who, The Office (English version) and many more. corporation

Courtyard at the BBC

Courtyard at the BBC

The BBC headquarters is located in London (between Portland Place and Langham Place) and contains the BBC Broadcasting House with television studios, radio studios, the main newsroom (where some of the BBC program is recorded), and a small theatre boasting concerts held by A-list musicians.

Our Tour
After getting through security and getting our backpacks and purses scanned and checked, we waited in a lobby that showcased TARDIS, the Doctor Who famous telephone booth, in front of a small gift shop overlooking the BBC Newsroom. Our tour guide first provided us a brief overview of the history of the BBC and its mission statement toward the people of Britain and viewers from around the world. During this brief lecture, we stood in front of a wall made of glass that overlooked the hundreds of employees and desk of the BBC Newsroom. As the tour went on, the guide paused and mentioned that a live weather report was happening. Sure enough, we saw the weatherman a few feet away and on the tube. Finally, we traveled from the newsroom to the studio station, which was in another building that had radio and television sets. Along the way, we passed through historical pieces from the longevity of the BBC, from the microphone used by Edward R. Murrow in World War II broadcastings, to all the memorabilia from celebrities. Walking through the Broadcasting House was a mass communication history lesson in itself.

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After viewing the theatre, radio and television studio, it was time for us to have a bit of fun. The tour allows participants to take part in a newscast and small, scripted play. After it was all said and done, the BBC tour was a must-do if you catch yourself in London. It does not matter if you’re a journalist major, advertising major or public relations major, there is something to learn and grasp from the BBC.

Studio One Panoramic

Studio One Panoramic

For more information on how to book your tour in advance for the BBC Broadcasting House, please visit their website at http://www.bbc.co.uk/showsandtours/tours/.

PRSSA Gala Photos

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PRSSA’s Gala was a hit! Over 100 people came out.

Seniors Paige Vaughn and Gregory Tate received the Mass Communication Leader of the Year awards.

Here’s to looking forward to next year!

Strategic Opportunities for Students to Transfer to Texas State

Harry BowersOn November 24, Assistant Director Harry Bowers met with Marianne Odem, Chair of the Media Communication Department at San Antonio College (SAC), and members of her faculty. The goal of the meeting was to review changes to both schools’ institutional core and program curricula, and to review and develop strategies to maximize opportunities for two-year college students planning to transfer to Texas State. Assistant Director, Bowers was honored to be informed by SAC that the School of Journalism and Mass Communication is about the most student-centered institution that San Antonio College has worked with in assisting transfer students.

For more information about The Media Communication Department at the San Antonio College (SAC), please visit http://www.alamo.edu/sac/mediacomm/.

An Internship Bound to Happen

MacKenzie Smith

McKenzie Smith

McKenzie Smith grew up in New Braunfels, Texas, where weekly trips to the local waterpark, Schlitterbahn, were her favorite activity. As a teen, she spent her summers working as a lifeguard for the park, but eventually she knew she wanted to do more for the company.

After graduating high school, she decided to pursue a degree in public relations at Texas State University. Currently, She holds an internship with the water park where she is getting hands-on experience working with press releases, social media and updating their media website, “Schlitterbahn Newsroom”.

Her passion for the company and the field she works in keeps her motivated while she strives to better herself and the company. As a consecutive dean’s list recipient, Smith prides herself on her ability to quickly learn and adapt to every situation. She describes herself as being a hard working perfectionist with a strong focus on innovation, always trying to find new ways to reach her audiences. Smith can also be described as a “people person”, someone who has the ability to strike up and hold a conversation with anybody. She can also be described as strong-willed and independent as she held a job all four years of college to pay for her education.

“She [Smith] has been a determined and hardworking addition to the team,” said Winter Prosapio
, Corporate Director of Communications at Schlitterbahn. “She’s a leader, a person you can count on to solve any problem no matter how fast a deadline may be approaching.”

With graduation in May 2014, Smith is looking to take the skills she has acquired into her future career. With a strong passion, great work ethic and a desire for greatness, McKenzie Smith will be a great asset to any company.