Student Spotlight: Russell Reed

Theater kid-turned film enthusiast, Russell Reed has spent the last three years exploring his love for filmmaking and finding like-minded individuals in the process. This electronic media major is not only a self-taught filmmaker, but he also exemplifies authentic passion in a sometimes discouraging field. Only a sophomore, Reed demonstrates a great amount of dedication to his craft and doesn’t mind sharing his knowledge with others.

Processed with VSCO with a6 preset

Reed grew up in Houston and was in theater while attending high school. As the end of senior year approached, he knew he didn’t want to major in theater during college but at the time, Reed was producing comedy and suspense skits on YouTube. Although Reed realized the skits weren’t exactly Oscar winners, he explains that it was during this time when he realized he loved film and using his creativity.

“There wasn’t anything specific that led me to my love for film, it was sort of gradual. One day I caught myself watching a film, and I started to critique their acting and wanted to see how I could do it better.” says Reed.

Although still undecided about his college major, Reed knew he wanted to be at Texas State University and near Austin’s film community. Starting off as business major, Reed realized electronic media was the best route to encourage his passion.

While still maintaining his comedy channel, Reed decided to make a second channel on YouTube that was specifically dedicated to filmmaking. The creation of ViLITE films gave Russell an outlet to produce portfolio-worthy short films, how-to tutorials, and even camera reviews.


Russell Reed hopes to make it as a director or director of photography one day. Whether it is for films or television, Reed explains he would love to stick to the horror genre but will be satisfied as long as his work has an impact. Reed’s overall goal is simple, to be a great storyteller.

“I love telling good stories, that’s really what it is all about. Capturing the cinematically pleasing images to complete a story.” says Reed.

With no certifications or film coursework, Russell is self-taught using online resources. He explains how this drives his creativity even more and brings boundless possibilities. Every aspect of his life is motivation to continue to create and it is not limited to coursework.

Life as a filmmaker has completely altered Reed’s perception of the world around him. He explains, “I can no longer walk around and have the perception like a normal human being. Just walking around in the world, everything I see, everything I look at and everything I touch is an emotion that can be geared toward storytelling.”

One of the latest projects Reed has worked on was a collaborative effort with the late Travis Green. Although Green had passed before production started filming, Reed and collaborators made sure that film was completed. Reed explains how this project was important to them since it was one of the last projects Green put his hands on and they are trying their hardest to have it showcased through Texas State.

As for advice Reed has for others thinking about pursuing film, he says the the most important attributes are staying confident in your work, continuing to create and surrounding yourself with like-minded people. This recipe for success seems to be working for this dedicated young filmmaker.

Reed’s last piece of advice is that, “Although all odds are against artists, your safe route should never be your priority.”

Advertisements

News Engagement Day success!

Despite the disheartening statistics behind Millennials and their involvement with current news, Dr. Kelly Kaufhold spent News Engagement Day (Tuesday, Oct. 4) proving otherwise. Once again, Kaufhold did an amazing job last week engaging students in the best way possible. A “Cash Cab” style questionnaire and fantastic incentives kept the students crossing the front of LBJ Student Center curious. Kaufhold was able to draw in many students enthusiastic to prove their knowledge on current events. Even though some of Kaufhold’s questions left participants scratching their heads, he accumulated large crowds with correct answers! A perfect mix of pop culture and politics revealed that these students are far from letting statistics determine their standards of news involvement.

This slideshow requires JavaScript.

Save the Date for Mass Comm Week 2016!

photo-oct-22-1-00-23-pmMass Communication Week (#mcweek) is a few days away, and the SJMC is very excited for this year’s event! The week long conference brings in a wide variety of speakers and panelists, such as Google, Dieste, Univision, and GSD&M, all of which should be of interest to our mass communication students.

In addition to guest speakers and panelists coming to our great school, a variety of workshops and hands-on sessions will be offered to the students. There will be an average of seven sessions scheduled each day. On October 26, there will be a networking etiquette workshop put on by Career Services. The goal is to prepare students for the speed networking event on Oct. 27, immediately followed by the “Network and Chill” informal reception at 4:30 p.m. on Thursday Oct. 27 for students, alumni, faculty, speakers, advisory council and special guests.

Committee Chair Emmeline Olson, said she is looking forward to the various networking and career development sessions. “What seem like basic or innate skills actually need to be learned and practiced,” said Olson. She added, “Some of the other sessions are more knowledge- or learning-based. The soft skills gained from the networking and career development events create that next step toward getting a job.”

Mass Comm Week committee member A.J Arreguin will oversee the Public Relations, Photography and Hachar teams made up of undergraduate students who are putting the entire event together. Arreguin said he is excited to see how his team members will implement their ideas for the entire event.

The full schedule is posted on the website (txstatemcweek.com). Check the schedule and arrive early because space may be limited. You can follow them on Twitter, Facebook, Instagram and Snapchat for the latest updates.

Media Innovation Lab Coming Soon

The School of Journalism and Mass Communication has add a new addition to the program. Starting this fall, students will be able to receive a BS in Digital Media Innovation. The Digital Media Innovation major will prepare students for any new and emerging media roles. Check out the gallery below to catch a sneak peek of the new Media Innovation Lab!

 

Summer Sixteen

Welcome back, Bobcats! The well-anticipated Summer ’16 classes are now underway. We hope these past three weeks of summer vacation have given everyone a well needed break to come back refreshed and ready to start classes again.

Jasmine Clark

Jasmine Clark

Senior electronic media major Jasmine Clark started her summer class, Writing for Mass Media (MC 1313) with Lecturer Holly Wise, this week. She said the brief vacation helped her relax after the spring semester. “I just relaxed, chilled out and worked. I tried to mentally give myself a break,” she said.

It is important to have downtime after working hard. Check out The New York Times article, To Stay on Schedule, Take a Break, on the importance of taking regular breaks from mental tasks improves productivity and creativity and that skipping breaks can lead to stress and exhaustion.

 
Screen Shot 2016-06-09 at 3.29.27 PMClark said she likes the production aspect of electronic media and recommends any freshman who likes to analyze movies, to look into that major. Jasmine’s ready for summer. Are you?

 

From TXST to TV, catching up with Isamar Terrazas

Just two years after graduating from the SJMC at Texas State University, Isamar Terrazas has already paved a solid foundation for her career in broadcast journalism.

Terrazas is now working for KTLM Telemundo 40, as both the Assignments New Editor and as a Field Producer.

Isamar Terrazas holding an award

Isamar Terrazas

“I am so proud of how much this station has grown,” said Terrazas. “In the two years I have been here, we went from being the #4 station to being the #1 station.”

During her time at KTLM Telemundo 40, the station was nominated for 8 Lone Star Emmys.

“I was nominated as a producer for our hurricane special, Tras La Tormenta,” said Terrazas. “We won Overall Station Excellence, being the first station in the Rio Grande Valley to do this.”

KTLM Telemundo 40’s focus is very similar to English language markets, focusing on breaking news, weather and digital media. In particular, Terrazas worked on an investigate special, Clash at the Border, which focused on the abuses of Border Patrol agents.

Terrazas credits at least some of her success to her education from Texas State University, praising the both the faculty and the electronic media sequence.

“I feel like I learned so much from Ray Niekamp and Tim England,” said Terrazas. “Their program targets what it is like to work in a newsroom in real life.”

KTSW Sports interviews Bill Schoening and Bill Land

 

Six Texas State students from senior lecturer Larry Carlson’s Sports as News course and the KTSW Sports Dept. staff took a field trip to the home of the five-time NBA champion San Antonio Spurs, the AT&T Center, on Wednesday, March 30, just prior to San Antonio’s game against the New Orleans Pelicans.

Mike Kickirillo, Director of Broadcasting for the Spurs and a 1988 graduate, hosted the group with a tour of the newly refurbished arena’s camera set-up and the broadcast crew’s truck. Kickirillo showed the students how the pre-game show would be set up and explained the use of cameras, replays, statistic boxes and the integration of highlights, incoming scores from across the NBA, etc.

Inside the truck, the Texas State students met numerous Bobcat alums and even current students who are part of the Spurs’ broadcast team. In addition to Kickirillo, the other Texas Staters on the Spurs payroll include Daniel Ashcraft, Carter Snowden, Robert Fisher, Aerin Carreno, Taylor Hair, Avery Schneider and Tessa Andrade. Chuy Perez, one of the students on the trip, and a class member and KTSW staffer, said the overwhelming presence of Bobcats on the Spurs staff was inspiring.

“I’ve been a Spurs fan for so long, and the whole trip was incredible…just walking out on the court and getting to sit on the Spurs bench was amazing,” Perez said. “But getting to see and meet all of those Bobcats working for the Spurs was maybe the highlight.”

The students also got a thrill from a 30-minute visit and Q&A session with Bill Land and Bill Schoening, the TV and radio “voices of the Spurs,” respectively. The veteran broadcasters swapped stories, answered questions and advised the students.

Land praised Texas State’s approach of providing SJMC students with “real world” experience and Schoening mentioned the positive impact a Texas State education had on his son, Karl, a recent graduate and former KTSW sports director. Several of the students stayed for the game and saw San Antonio keep its perfect home record intact for the season, with a 100-92 victory over the Pelicans.

“It’s just a lot of fun to be able to do this for our students each year,” Carlson said. “Kick (Kickirillo) was one of my first students up in Old Main and we’ve been the best of friends for about three decades. He has built a championship broadcast team around a lot of our graduates because he was sold on them as interns while they were still students.”

KTSW to say goodbye to long time station manager

Tara Pohlmeyer Headshot

Tara Pohlmeyer | photo credit: fb.me/tara.pohlmeyer

KTSW-FM 89.9, the official radio station of Texas State University, will soon say goodbye to its long time Station Manager, Tara Pohlmeyer.

As Station Manager, Pohlmeyer oversees the day to day operations of the entire student-run radio station, with 15 different departments reporting directly to her.

“It’s definitely bittersweet,” Pohlmeyer said. “I’ve been part of KTSW for three and a half years.”

Pohlmeyer, a SJMC student, will graduate in May with her degree in Electronic Media and Mass Communication.

“I’m writing a thesis for my minor in honors studies,” Pohlmeyer said. “It’s on the importance of radio during emergency situations — a look at the 2015 Central Texas floods.”

During the the 2015 Central Texas floods, KTSW provided significant radio and online coverage of the disaster.

Dan Schumacher headshot

Dan Schumacher, Senior Lecturer & KTSW General Manager | photo credit: ktsw.net

She attributes much of her success to the guidance and direction instilled by Dan Schumacher, SJMC Senior Lecturer and KTSW General Manager.

“Dan is my thesis supervisor,” Tara told me. “Dan has helped me a lot. He’s helped me grow as a person. I wouldn’t be the manager, or the person I am, without him.”

If there’s one thing Pohlmeyer emphasized, it’s that she loved her time at Texas State University and KTSW.

“When I think of my time at Texas State, I will think of KTSW,” Pohlmeyer said. “It really is like leaving home again.”

SJMC student wins regional award for thesis

Sergio Carvajal-Leoni in a suit

Sergio Carvajal-Leoni. Photo from http://www.italchannel.tv

As a SJMC graduate student, Venezuelan-born Sergio Carvajal-Leoni, won a campus-wide award for his thesis, the Graduate College’s Outstanding Master’s Thesis Award in Digital Scholarship.

Now he has won again, at the highest level, the regional level, where he is receiving the Digital Scholarship award from the Conference of Southern Graduate Schools. His award, a plaque and $1000 honorarium, will be presented at the CSGS Awards Luncheon at the Omni Charlotte Hotel in Charlotte, NC on Friday, Feb. 19, 2016 at 11:30 a.m., and he attributes some of his success to his time at Texas State.

“The stuff I did in San Marcos, was the best decision of my life,” he told me. “I’ve decided to finish up with a PhD.”

Carvajal-Leoni called his research project the Intercultural Transmedia Approach to Learning, or ITAL.

“I’ve been working on models of community building media,” he said. “Any group of people who share an interest.”

By founding ITAL, he was able to focus on applying Communication Infrastructure Theory while creating a hyper-local documentary series called the Texan Italian Stories.

The key research concept behind the series, was how creating media could bring together the Italian niche community in Central Texas.

He attributed his success to both the freedom and guidance his thesis supervisor, Dr. Sandy Rao, provided him.

Carvajal-Leoni also thanked two Texas State University researchers on his thesis committee, Dr. Federico Subervi and Dr. Moira DiMauro.

ITAL partner, Romina Olson

Romina Olson. Photo from http://www.italchannel.tv

“Texas State played a crucial role in that journey,” Carvajal-Leoni told me. “This award is like, a validation, that this was the right journey to take.”

Despite being the lead researcher, writer, editor and director, Carvajal-Leoni was very modest about his achievement. He praised his ITAL partner, Romina Olson, as well as two USC researchers Dr. Sandra Ball-Rokeach and Dr. Henry Jenkins that played an instrumental role in the project.

If there’s one thing Carvajal-Leoni made clear, he loves Texas.

“I’ve been living in Austin since ’99,” he said. “I wasn’t born in Texas, but I got here as fast as I could.”

SJMC Student selected to present at NCA Conference

Graduate student Joshua Morrison, will be representing Texas State and SJMC at this year’s National Communication Association’s 101st Annual Conference. The conference will take place Nov. 19 – 22 in Las Vegas, Nevada.

This is Morrison’s second time to present at the conference and will be presenting two papers — one in the Performance Studies Division and the other in Rhetorical and Communication Theory Division.

The rhetoric division is the biggest at the conference, and Morrison will be presenting as one of the top four papers in that division.

He discusses how celebrity studies is an emerging and growing field in academia, a very broad and interdisciplinary field that includes departments in English,FullSizeRender history, sociology and communications.

“The intersection that I meet at when I study this topic is rhetoric and communication, media studies, performance studies and critical cultural studies,” Morrison said.

Morrison is interested in the role the media plays in celebrity culture and the conversations the media industry has about fame and celebrities, especially women as public figures.

According to Morrison, the conversations regarding men usually revolve more around their craft as a performer, but the focus of women is more about what they are wearing and less about their craft.

Morrison encourages expanding the institution of celebrity studies to increase awareness about the disparity of gender, racial and class lines that exist in the media’s coverage.

“Who better to change these conversations than the people who write the headlines?” Morrison asks.

Best of luck to Joshua at the conference this week!