Twitter Takeover

Last week, alum and former Fundamentals of Digital Media (FDOM) Grad Assistant Randy Estevanes took over our Twitter account. He showed us and our followers what it’s like to work at a digital marketing firm.

Coffee might wake you up, but Red Bull gives you wings!

Always remember to proofread. It helps you iron out any unnecessary errors.

The SJMC also hires interns to assist in content creation and social media marketing. Learn more about it here.

Don’t forget to check out Esd & Associates when you’re looking for fall internships!

What better way to promote Goodwill on social media then with real authentic pictures!

Randy uses canva.com for its variety of design presentations, social media graphics and thousands of layouts.

Nice collage!

How awesome is it that Esd & Associates provides healthy snacks for them? #Winning

Knowing how to schedule post is an great tool to have under your belt!

Take note student: Google Adwords is a MAJOR asset!

Thank you again, Randy, for showing us your world. Once a Bobcat, always a Bobcat! #Eat’emUp

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Taking a Tour: BBC in London

Story by SJMC Study Abroad graduate student, AJ Arreguin:

The British Broadcasting Corporation is one of the most recognizable, highly creditable news organizations in the world. From local to worldwide news coverage, the BBC brings the highest quality of news from journalists that reach outlets such as radio, television and social media. Unlike some news companies around the world that are owned by the government, BBC operates by an annual licensing fee, which citizens of England pay in order to run radio, television broadcasts and premiere shows such as Doctor Who, The Office (English version) and many more. corporation

Courtyard at the BBC

Courtyard at the BBC

The BBC headquarters is located in London (between Portland Place and Langham Place) and contains the BBC Broadcasting House with television studios, radio studios, the main newsroom (where some of the BBC program is recorded), and a small theatre boasting concerts held by A-list musicians.

Our Tour
After getting through security and getting our backpacks and purses scanned and checked, we waited in a lobby that showcased TARDIS, the Doctor Who famous telephone booth, in front of a small gift shop overlooking the BBC Newsroom. Our tour guide first provided us a brief overview of the history of the BBC and its mission statement toward the people of Britain and viewers from around the world. During this brief lecture, we stood in front of a wall made of glass that overlooked the hundreds of employees and desk of the BBC Newsroom. As the tour went on, the guide paused and mentioned that a live weather report was happening. Sure enough, we saw the weatherman a few feet away and on the tube. Finally, we traveled from the newsroom to the studio station, which was in another building that had radio and television sets. Along the way, we passed through historical pieces from the longevity of the BBC, from the microphone used by Edward R. Murrow in World War II broadcastings, to all the memorabilia from celebrities. Walking through the Broadcasting House was a mass communication history lesson in itself.

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After viewing the theatre, radio and television studio, it was time for us to have a bit of fun. The tour allows participants to take part in a newscast and small, scripted play. After it was all said and done, the BBC tour was a must-do if you catch yourself in London. It does not matter if you’re a journalist major, advertising major or public relations major, there is something to learn and grasp from the BBC.

Studio One Panoramic

Studio One Panoramic

For more information on how to book your tour in advance for the BBC Broadcasting House, please visit their website at http://www.bbc.co.uk/showsandtours/tours/.

SJMC senior Olivia Williams balances school, Greek life, and internship at GSD&M

OliviaWilliamsGSDMOlivia Williams is one busy Bobcat. In addition to her studies, the senior advertising major from Flower Mound, TX works evenings as a waitress at Texas Roadhouse, participates in sorority activities in Delta Zeta and interns at the GSD&M advertising agency in Austin.

Williams is a media intern at GSD&M and is involved in such accounts as RadioShack, Stainmaster and Whole Foods. On a typical day, Williams organizes requests made by media vendors, pulls reports for previous spending patterns of media campaigns or puts together blog posts to be reviewed by her clients in order to understand where and how to spend their advertising budgets.

“Every day is unique,” Williams said. “I also sit in a lot of meetings with vendors that are trying to have the agency buy their product or ad space for our clients – which sometimes includes yummy food.” Read more of this post

Strategic Opportunities for Students to Transfer to Texas State

Harry BowersOn November 24, Assistant Director Harry Bowers met with Marianne Odem, Chair of the Media Communication Department at San Antonio College (SAC), and members of her faculty. The goal of the meeting was to review changes to both schools’ institutional core and program curricula, and to review and develop strategies to maximize opportunities for two-year college students planning to transfer to Texas State. Assistant Director, Bowers was honored to be informed by SAC that the School of Journalism and Mass Communication is about the most student-centered institution that San Antonio College has worked with in assisting transfer students.

For more information about The Media Communication Department at the San Antonio College (SAC), please visit http://www.alamo.edu/sac/mediacomm/.

An Internship Bound to Happen

MacKenzie Smith

McKenzie Smith

McKenzie Smith grew up in New Braunfels, Texas, where weekly trips to the local waterpark, Schlitterbahn, were her favorite activity. As a teen, she spent her summers working as a lifeguard for the park, but eventually she knew she wanted to do more for the company.

After graduating high school, she decided to pursue a degree in public relations at Texas State University. Currently, She holds an internship with the water park where she is getting hands-on experience working with press releases, social media and updating their media website, “Schlitterbahn Newsroom”.

Her passion for the company and the field she works in keeps her motivated while she strives to better herself and the company. As a consecutive dean’s list recipient, Smith prides herself on her ability to quickly learn and adapt to every situation. She describes herself as being a hard working perfectionist with a strong focus on innovation, always trying to find new ways to reach her audiences. Smith can also be described as a “people person”, someone who has the ability to strike up and hold a conversation with anybody. She can also be described as strong-willed and independent as she held a job all four years of college to pay for her education.

“She [Smith] has been a determined and hardworking addition to the team,” said Winter Prosapio
, Corporate Director of Communications at Schlitterbahn. “She’s a leader, a person you can count on to solve any problem no matter how fast a deadline may be approaching.”

With graduation in May 2014, Smith is looking to take the skills she has acquired into her future career. With a strong passion, great work ethic and a desire for greatness, McKenzie Smith will be a great asset to any company.

Featured Student: Zahra Farah

zahra farahThis upcoming summer will be an eventful one for journalism junior, Zahra Farah. She has earned a spot in the prestigious Chips Quinn Scholar Internship and will be interning at the Kentucky Courier Journal. Founded in 1991, Chips Quinn is a Freedom Forum program that trains young journalists of color and only accepts about 20 interns each year.

Farah started out as a student in the Urban Journalism Workshop, a workshop for high school students taught by Kym Fox each summer in San Antonio. She transferred to Texas State from San Antonio College. Farah has previously worked as an intern at the San Angelo Standard Times and was awarded both a Texas Auto Writers scholarship and a Bess Whitehead Scott journalism scholarship.