Dee Kapila visits FDOM class

By: Jennifer Alvord

deeTexas State alumna Dee Kapila spoke to Fundamentals of Digital and Online Media students on Wednesday about the importance of constantly learning new skills in a digital career.

Kapila graduated from the University of Texas with an undergraduate degree in advertising. After graduating, she began her career at Dell as a product specialist. Kapila always had a passion for communication and technology, so she decided to further her education at Texas State University where she graduated with a master’s degree in new media in the School of Journalism and Mass Communication in 2008.

After obtaining her master’s, she worked for many different companies doing instructional technology. Kapila is now starting her new job as a product manager at Headspring in Austin, TX.

Kapila had great advice for students by telling them to feel comfortable about jumping into new things and learning new skills as soon as possible.

“Always think about yourself as a CEO in training,” Kapila said. “As a CEO, you need to know a little bit about everything.”

She then went on to explain how quickly technology changes and encourages students to be able to adapt. “Some skills in technology come and go, but HTML and CSS aren’t going anywhere,” Kapila said. “Knowing code is very important.”

Kapila also believes that having an online presence is extremely important. “Social media and blogging are no longer frivolous endeavors,” Kapila said. “It’s now the primary way companies communicate and interact.”

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Dee Kapila and Dr. Cindy Royal

Thank you for coming and sharing your knowledge with us, Dee! We love hearing from professional alumni.

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SJMC senior Olivia Williams balances school, Greek life, and internship at GSD&M

OliviaWilliamsGSDMOlivia Williams is one busy Bobcat. In addition to her studies, the senior advertising major from Flower Mound, TX works evenings as a waitress at Texas Roadhouse, participates in sorority activities in Delta Zeta and interns at the GSD&M advertising agency in Austin.

Williams is a media intern at GSD&M and is involved in such accounts as RadioShack, Stainmaster and Whole Foods. On a typical day, Williams organizes requests made by media vendors, pulls reports for previous spending patterns of media campaigns or puts together blog posts to be reviewed by her clients in order to understand where and how to spend their advertising budgets.

“Every day is unique,” Williams said. “I also sit in a lot of meetings with vendors that are trying to have the agency buy their product or ad space for our clients – which sometimes includes yummy food.” Read more of this post