Twitter Takeover

Last week, alum and former Fundamentals of Digital Media (FDOM) Grad Assistant Randy Estevanes took over our Twitter account. He showed us and our followers what it’s like to work at a digital marketing firm.

Coffee might wake you up, but Red Bull gives you wings!

Always remember to proofread. It helps you iron out any unnecessary errors.

The SJMC also hires interns to assist in content creation and social media marketing. Learn more about it here.

Don’t forget to check out Esd & Associates when you’re looking for fall internships!

What better way to promote Goodwill on social media then with real authentic pictures!

Randy uses canva.com for its variety of design presentations, social media graphics and thousands of layouts.

Nice collage!

How awesome is it that Esd & Associates provides healthy snacks for them? #Winning

Knowing how to schedule post is an great tool to have under your belt!

Take note student: Google Adwords is a MAJOR asset!

Thank you again, Randy, for showing us your world. Once a Bobcat, always a Bobcat! #Eat’emUp

Advertisements

SJMC student wins regional award for thesis

Sergio Carvajal-Leoni in a suit

Sergio Carvajal-Leoni. Photo from http://www.italchannel.tv

As a SJMC graduate student, Venezuelan-born Sergio Carvajal-Leoni, won a campus-wide award for his thesis, the Graduate College’s Outstanding Master’s Thesis Award in Digital Scholarship.

Now he has won again, at the highest level, the regional level, where he is receiving the Digital Scholarship award from the Conference of Southern Graduate Schools. His award, a plaque and $1000 honorarium, will be presented at the CSGS Awards Luncheon at the Omni Charlotte Hotel in Charlotte, NC on Friday, Feb. 19, 2016 at 11:30 a.m., and he attributes some of his success to his time at Texas State.

“The stuff I did in San Marcos, was the best decision of my life,” he told me. “I’ve decided to finish up with a PhD.”

Carvajal-Leoni called his research project the Intercultural Transmedia Approach to Learning, or ITAL.

“I’ve been working on models of community building media,” he said. “Any group of people who share an interest.”

By founding ITAL, he was able to focus on applying Communication Infrastructure Theory while creating a hyper-local documentary series called the Texan Italian Stories.

The key research concept behind the series, was how creating media could bring together the Italian niche community in Central Texas.

He attributed his success to both the freedom and guidance his thesis supervisor, Dr. Sandy Rao, provided him.

Carvajal-Leoni also thanked two Texas State University researchers on his thesis committee, Dr. Federico Subervi and Dr. Moira DiMauro.

ITAL partner, Romina Olson

Romina Olson. Photo from http://www.italchannel.tv

“Texas State played a crucial role in that journey,” Carvajal-Leoni told me. “This award is like, a validation, that this was the right journey to take.”

Despite being the lead researcher, writer, editor and director, Carvajal-Leoni was very modest about his achievement. He praised his ITAL partner, Romina Olson, as well as two USC researchers Dr. Sandra Ball-Rokeach and Dr. Henry Jenkins that played an instrumental role in the project.

If there’s one thing Carvajal-Leoni made clear, he loves Texas.

“I’ve been living in Austin since ’99,” he said. “I wasn’t born in Texas, but I got here as fast as I could.”

Dee Kapila visits FDOM class

By: Jennifer Alvord

deeTexas State alumna Dee Kapila spoke to Fundamentals of Digital and Online Media students on Wednesday about the importance of constantly learning new skills in a digital career.

Kapila graduated from the University of Texas with an undergraduate degree in advertising. After graduating, she began her career at Dell as a product specialist. Kapila always had a passion for communication and technology, so she decided to further her education at Texas State University where she graduated with a master’s degree in new media in the School of Journalism and Mass Communication in 2008.

After obtaining her master’s, she worked for many different companies doing instructional technology. Kapila is now starting her new job as a product manager at Headspring in Austin, TX.

Kapila had great advice for students by telling them to feel comfortable about jumping into new things and learning new skills as soon as possible.

“Always think about yourself as a CEO in training,” Kapila said. “As a CEO, you need to know a little bit about everything.”

She then went on to explain how quickly technology changes and encourages students to be able to adapt. “Some skills in technology come and go, but HTML and CSS aren’t going anywhere,” Kapila said. “Knowing code is very important.”

Kapila also believes that having an online presence is extremely important. “Social media and blogging are no longer frivolous endeavors,” Kapila said. “It’s now the primary way companies communicate and interact.”

FullSizeRender

Dee Kapila and Dr. Cindy Royal

Thank you for coming and sharing your knowledge with us, Dee! We love hearing from professional alumni.

Texas State Voices: Andrew Osegi

We’re proud of Andrew’s hard work and dedication to the School of Journalism and Mass Communication, and we wish him the best.

Bobcat Blog

Looking back: Three unforgettable years at Texas State University

By Andrew Osegi

As I look back on my three years at Texas State University — I’m about to graduate with my bachelor’s degree in journalism on May 11 — an eruption of mixed feelings floods my memory.

I feel excitement when I recall my first day on campus as a freshman. Fresh out of high school from McAllen, Texas, attending Texas State was the next big step in my life. While traversing the steps of the beautiful, foreign campus, the promise of adventure kept me eager for new experiences. As I became a seasoned Bobcat, my expectations to meet new people, explore new ideas and grow as a person were consistently met.

View original post 727 more words