Twitter Takeover

Last week, alum and former Fundamentals of Digital Media (FDOM) Grad Assistant Randy Estevanes took over our Twitter account. He showed us and our followers what it’s like to work at a digital marketing firm.

Coffee might wake you up, but Red Bull gives you wings!

Always remember to proofread. It helps you iron out any unnecessary errors.

The SJMC also hires interns to assist in content creation and social media marketing. Learn more about it here.

Don’t forget to check out Esd & Associates when you’re looking for fall internships!

What better way to promote Goodwill on social media then with real authentic pictures!

Randy uses canva.com for its variety of design presentations, social media graphics and thousands of layouts.

Nice collage!

How awesome is it that Esd & Associates provides healthy snacks for them? #Winning

Knowing how to schedule post is an great tool to have under your belt!

Take note student: Google Adwords is a MAJOR asset!

Thank you again, Randy, for showing us your world. Once a Bobcat, always a Bobcat! #Eat’emUp

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TXST places 1st in AAF District 10 Competition

By Lisa Callahan & Matt Shoewalter

The halls of the Overton Hotel and Conference Center in Lubbock roared with the cheers and cries of Team 104 as Texas State University won First Place at the district level of the National Student Advertising Competition.

“Right when I heard them say ‘First Place: Texas State University,’ I knew that everything we worked so hard for was 1000% worth it,” Art Director Taylor Kaufman said. “It was a surreal moment, and I’ll never forget it.”

Lauren Friesenhahn (facing) embraces Kelsey Vaeth after the announcement

Lauren Friesenhahn (facing) embraces Kelsey Vaeth after the announcement
Photo courtesy Rachel Sipe

 

Each year, The National Student Advertising Competition, sponsored by the American Advertising Federation (AAF), challenges over 200 college chapters across the country to develop an integrated marketing campaign for a corporate client. This year, each competing team was tasked with developing a campaign for Snapple. Sixteen teams from Texas, Oklahoma, Arkansas and Louisiana competed for District 10 in Lubbock from April 14-16.

Lecturer and Advertising Sequence Coordinator Jenny Buschhorn and Assistant Marketing Professor Dr. Rick Wilson held interviews in October and selected 17 students to join the team. The group of copywriters, producers, art directors, account executives, media planners and account planners began working on the campaign during their winter break, continued through their spring break and submitted their final plans book to AAF on March 25.

“The simple yet great feeling of having something you worked really hard on payoff is something that I wish everyone could experience,” said Producer Hector Sifuentes, who also received the District 10 Best Presenter Award. “It really taught us a lesson not only on the importance of working hard, but also on the philosophy of life. This is real education.”

Account Planner Rachel Sipe captured the winning moment on camera. The graduating senior said she was at a loss for words when First Place was announced.

Hector Sifuentes holding his Special Judges Award for Best Presenter

Hector Sifuentes holding his Special Judges Award for Best Presenter
Photo courtesy Rachel Sipe

“I couldn’t be more proud of our team,” Sipe said.

While taking home the prize was a major accomplishment, the team agreed that the relationships they formed with each other are even more rewarding.

“My favorite part of NSAC, even more so than winning, is how this ragtag group of students from different majors and walks of life became a family,” Art Director Angela Rhys said.

Media planner and presenter Roy Zorola agrees.

“There is such joy in the process,” Zorola said. “When the moment arrived, we realized that win or lose, the journey itself meant everything, because we did it together.”

Copywriter Lauren Friesenhahn credits the team’s supervisors for much of their success.

“Of course, we couldn’t have done it without Mom (Buschhorn) and Dad (Wilson),” Friesenhahn said. “If they didn’t push us as hard as they did, we wouldn’t be where we are right now.”

The Texas State University NSAC team last won a district competition in 2010 with their campaign for State Farm. The team went on to win second place at the national level.

Now, the District 10 champs begin preparation for semi-finals in May. This will determine whether the team advances to the national competition in Anaheim, California in June, when a total of eight teams go for the gold.

“While this District 10 win marks a major achievement for both us and Texas State, we still have more to go,” Account Executive and presenter Alexandria Reid said. “The work isn’t over, but we’ve never been afraid to work hard.”

The team celebrates their win on the conference room dance floor.

The team celebrates their win on the conference room dance floor. Photo courtesy Lauren Friesenhahn

I see London, I see France, I see SJMC students with a study abroad chance

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Study Abroad 2015: Aisling Niestroy and Rebecca Silvas at the Eiffel Tower

Join us next Friday, Oct. 9 at 1 p.m. in Old Main 320 for our first information session about the 2016 London-Paris study abroad opportunity.

The program includes class meetings on campus in Summer II before the 12-day media and cultural immersion trip to two of the world’s top capital cities, from July 18-July 29.

Students will receive six credit hours and choose from Strategic Communication, Travel Writing, International Communication, International Advertising/ PR Issues or an Independent study.

The program also includes visits to leading global media companies such as the BBC, The Guardian, Agence France Presse, and Weber-Shandwick and international organizations such as UNESCO and Sorbonne University. Cultural tours of the two cities include a visit to the iconic Eiffel Tower and the Tower of London.

Academic Program Director Dr. Sandy Rao and Dr. Bruce Smith will be accompanying students on the trip.They have each been to six continents around the globe and are highly experienced professors. Also accompanying the group will be Study Abroad Program Assistant Mr. Harry Bowers.

Read more on the blog from graduate student, Aisling Niestroy’s and 10 things she learned from last year’s trip and AJ Arreguin’s post about their tour of the BBC in London.

Students at the BBC in London

Study Abroad 2015: Students at the BBC in London

 

10 Things I Learned on the SJMC Study Abroad Trip

Story by SJMC Study Abroad graduate student, Aisling Niestroy:

Twenty-nine inspired students. Three encouraging faculty members. Two historic countries. One unforgettable experience. The School of Journalism and Mass Communication sponsored a Study Abroad trip to London and Paris in June, and SJMC graduate assistant Aisling Niestroy shared what she learned during her time abroad.

 

The best thing about the SJMC Study Abroad program was that the majority of “book learning” was completed prior to leaving the country. We attended classes, conducted research, read articles and turned in assignments the week before beginning our journey. This afforded us the opportunity not only to learn from the scheduled media organization visits, but from the unforgettable experience of spending time in another country.

  1. Customs are different, but not necessarily foreign.
    You might be in a foreign country, but you don’t have to act like it. Respect that people do things differently. If you ask your server to split the check multiple ways, you are likely to receive a dirty look. Pay attention to how people interact, how they carry themselves in public, and try not to stick out like a sore thumb.
  1. People don’t hate Americans.
    If they do, they hide it well. While the French might have been annoyed with my crummy accent, they seemed appreciative I was making an effort to speak their language. The majority of people I met were really nice, especially when I dropped my wallet at the hotel in Paris, or when I left my phone in the back of a cab in Dublin. Both were returned to me. It helped that I tried to hold an honest conversation with every person I came into contact with. When you’re kind to others, they’re usually kind to you.
  1. Conversion rates will get you.
    Believe me when I say you can buy too many souvenirs. It is unfortunate for both your wallet and your luggage. Although the things you buy may seem less expensive, they usually aren’t in the long run. As for the British Pound, say goodbye to half of your money.
  1. The best plan is a flexible one.
    I received this same advice before attending SXSW Interactive. Going with the flow is one of your best options when exploring a new city. You can plan a day down to the minute, but something might happen to derail it, or something better might come along and change your mind.
  1. Tour, but don’t stick to the tourist places.
    I went on a different kind of tour in every city – a bike and boat tour in Paris, a self-guided walking tour in London, and an evening bus tour in Dublin. Tours are a great way to learn about the history and culture of a place, and tour guides are the perfect people to ask for city suggestions. I turned to my tour guides for recommendations of non-tourist spots, and they did not disappoint. Another good way to discover local hangouts and restaurants is to wander and get lost (but not so lost you can’t find the way home).
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Becca Silvas, my study abroad roommate and fellow graduate student, and I thoroughly enjoyed the Fat Tire Bike Tour around Paris. The Eiffel Tower was my absolute favorite sight.

 

  1. Try everything.
    As a picky eater, I promised myself I would try absolutely everything before deciding I didn’t like it. So I did, and more often than not, I enjoyed it. However, this doesn’t just extend to food. Not a fan of museums, but they’re free in London? Go. You never know what you’ll fall in love with.
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The National Museum of Ireland – Natural History was so interesting (and free). I discovered it while walking around alone in Dublin.

 

  1. Being abroad with friends is fun, but spending time alone is so good.
    I spent my last two days in Dublin by myself. At first, being alone made me nervous, but then I started to enjoy it. Because I didn’t have to coordinate my plans with anyone else’s, I was able to visit more sights and take more time appreciating what was around me.
  1. People love to share their passions with you.
    After listening to the employees at PR firm Weber Shandwick talk so highly of their jobs, I contemplated switching career paths. Even my various tour guides made me envious of what they do. Talking to people about the things they love is a wonderful way to turn strangers into acquaintances.
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Weber Shandwick put on quite a presentation for the group during our visit to their offices in London.

 

  1. Writing is a required skill for any media job.
    Someone mentioned the importance of writing and communication skills at every business visit. It didn’t matter if the company was focused on journalism or public relations. Good writers make better employees.
  1. Everyone has pride for where they come from.
    And they are not afraid to tell you all about it. They’re also often curious about where you’re from (even more so if it’s a recognizable place like Texas). I swapped hometown pride stories with many people I met throughout my trip, including the three Irish Aislings I found in Dublin. They practically convinced me to never come home.

For the most part, I was pretty confident I knew what to expect when I arrived in Europe. Thankfully, I was wrong. The study abroad program changed my life, and I am confident it can do the same for you.

SJMC senior Olivia Williams balances school, Greek life, and internship at GSD&M

OliviaWilliamsGSDMOlivia Williams is one busy Bobcat. In addition to her studies, the senior advertising major from Flower Mound, TX works evenings as a waitress at Texas Roadhouse, participates in sorority activities in Delta Zeta and interns at the GSD&M advertising agency in Austin.

Williams is a media intern at GSD&M and is involved in such accounts as RadioShack, Stainmaster and Whole Foods. On a typical day, Williams organizes requests made by media vendors, pulls reports for previous spending patterns of media campaigns or puts together blog posts to be reviewed by her clients in order to understand where and how to spend their advertising budgets.

“Every day is unique,” Williams said. “I also sit in a lot of meetings with vendors that are trying to have the agency buy their product or ad space for our clients – which sometimes includes yummy food.” Read more of this post

Strategic Opportunities for Students to Transfer to Texas State

Harry BowersOn November 24, Assistant Director Harry Bowers met with Marianne Odem, Chair of the Media Communication Department at San Antonio College (SAC), and members of her faculty. The goal of the meeting was to review changes to both schools’ institutional core and program curricula, and to review and develop strategies to maximize opportunities for two-year college students planning to transfer to Texas State. Assistant Director, Bowers was honored to be informed by SAC that the School of Journalism and Mass Communication is about the most student-centered institution that San Antonio College has worked with in assisting transfer students.

For more information about The Media Communication Department at the San Antonio College (SAC), please visit http://www.alamo.edu/sac/mediacomm/.

PRSSA at Texas State Presents Autumn Gala for SJMC Students

gala PR

The Texas State Chapter of the Public Relations Student Society of America (PRSSA) has organized an evening to celebrate faculty and students’ passion for communication.

The Mass Communication Autumn Gala will take place in the LBJ Student Center Ballroom on Nov. 20 from 8 p.m. to midnight. This first-ever event is meant to foster networks between the mass communication fields and increase interdisciplinary collaborations on projects and strong professional relationships. The Gala features dancing, a delicious dessert bar, a guest speaker, multi-organizational networking opportunities and a photo booth.

The Gala is open to faculty and students of all mass communication fields and classifications (pre-majors, as well). Cost of entrance will be $7 per person. Guests may bring a date, but must purchase them a ticket; attendees can purchase a maximum of two tickets.

Dress code is ‘Formal Attire’ – For ladies, this means a cocktail or evening dress. For gentlemen, a dark suit and tie, sports coat or dinner jacket. Don’t be afraid to get creative! Please no jeans, khaki, tennis shoes or baseball caps.

Mass Comm. Leader of the Year Award to be presented at Gala

The Mass Communication Leader of the Year Award was created to recognize outstanding students across mass communication disciplines. The award will be given to one male and one female student at the gala who demonstrate academic merit, organizational involvement and relevant experience and serve as a leader in the School of Journalism and Mass Communication and Texas State University communities.

“We have some exceptional students in the School of Journalism and Mass Communication and we really want to recognize them for all of their hard work,” said Justin Joe, PRSSA chapter president.

Applicants can submit a résumé and one-page essay on why they believe they deserve the award to Randi Berkovsky, PRSSA Director of Membership, via email at: r_b2@txstate.edu. The deadline to receive applications will be Nov. 14.

Visit prssagala14.eventbrite.com to purchase tickets for the Mass Communication Autumn Gala.

Stay connected with us for news and updates.

Twitter: @TxStPRSSA and #MCAGala14

Facebook: PRSSA at Texas State University

Website: www.txstateprssa.org (Click the ‘Gala’ Tab)

New SJMC Classes for the Spring

Students at Texas State This spring, the School of Journalism and Mass Communication will be offering new classes which will range from one hour to three hours worth of credit. The classes will include:

  • MC 1100D – Digital Entrepreneurship
  • MC 4376F – Strategic Communication in the UK and France
  • MC 4382U – Advanced Social Media and Analytics
  • MC 4382V – Mobile Media and Development

1100D Digital Entrepreneurship This course will explore innovation and creativity associated with digital entrepreneurship. Through a speaker series, students will be introduced to important concepts and ideas from thought leaders and innovators at the intersection of media and technology.

4376F Strategic Communication in the UK and France This course will explore advertising and public relations practices in the UK and France through readings, discussion and study tour site visits media organizations in London and Paris. Marketing practices abroad will be compared to those in the U.S

4382U Advanced Social Media and Analytics This course will provide students with an advanced understanding of social media, marketing plans and social media analytics. Students will build company and/or journalistic profiles on the top social networks – Facebook, Twitter, Pinterest, YouTube, Instagram and more – to engage with audiences and communities and utilize analytical tools to track success. Prerequisite: Full-Major status and MC 4381 with a grade of C or higher.

4382V Mobile Media and Development This course will introduce students to mobile communication and production that is relevant to mass communication. As mobile devices are a vital communication medium in our everyday life, it is essential to understand how mobile communication works and how to effectively produce online content for mobile devices. Prerequisite: Full-Major status and MC 4315 with a grade of C or higher.   We are excited for the upcoming classes and are looking forward to seeing the SJMC students in them! For more information on these classes, schedule an appointment with a counselor.

Texas State’s 2013 NSAC team wins Best Promotion at AAF 10th District Convention

aafThe National Student Advertising Competition (NSAC) team brought home the Judges Special Award for Best Promotion at the American Advertising Federation (AAF) 10th District Convention held April 10 – 13 in Tulsa, Okla. The team had the second best plans book, tying with the University of North Texas and ranked fifth for its presentation and for its overall score with the campaign it developed for the Glidden® Brilliance Collection at Walmart.

Director of Promotions Veronica Garcia and Public Relations Director Rebecca Saathoff led Ana Cedillo, Audrey Cuellar and Anna Lemmons—all advertising majors—in the development of the winning promotional program. In addition to advertising majors, the 20-member NSAC team also included communication design and marketing students.

Advertising lecturer Emmeline Aguirre advised the team for the first time this year and worked with marketing professor Mary Ann Stutts, who has coached the team to numerous district and national wins over the past 30 years.

Texas State competed against schools from Texas, Arkansas, Oklahoma and northwest Louisiana, including the University of Houston (first place), the University of North Texas (second place), Texas Christian University (third place) and Texas A&M (fourth place) among others.

Each year, more than 150 colleges and universities across the nation participate in NSAC. Students develop an integrated communications campaign for a corporate client, writing a 20-page plans book and giving a 20-minute pitch presenting their ideas. District winners move on to compete at the national AAF convention in June. For more information about the AAF and NSAC, visit aaf.org.

SJMC Oganization of the Month: Texas State Ad Club

Texas State Ad Club

Meeting times / location:
The Ad Club meets every other Tuesday at 7 pm in Old Main 234.

Plans for the future:
This Spring: Austin Ad Fed Agency Crawl in April
Fall: In-state agency tour, participation in the AAF-Houston Student Competition
On-going: Guest speakers from Central TX agencies, socials and volunteer opportunities for members, participation in student org fairs and on-campus fundraisers.

Officers:
President: Brittany Teague, Vice President: Kelby Schmidt, Secretary: Magen Bork, Treasurer: Adrienne Babola, VP of Programs: Kris Garza, VPs of Communication: Rebecca Ciceri and Chris Gillis, VP of Socials: Veronica Garcia

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