Mass Comm Week 2017 is Just Around the Corner

unnamedMark your calendars for Mass Comm Week 2017!

Coming up next month, the SJMC will host its annual Mass Communication Week from Oct. 16 to 19. It’s your chance to meet a very wide range of panels and speakers from different companies and organizations that will all bring something new, different and interesting to our students.

We will invite several professionals who will talk about important and current topics as well as what it is  like to work in their specific communications / journalism fields. Students are welcome to attend the panels and sessions that most interest them and will have the opportunity to connect and network with these professionals.

Lecturer Nicole Hengst, graduate assistant Rachel Mosley and a Mass Comm Week committee of several faculty members are running Mass Comm Week this year. Rachel said she is most excited to see the impact that Mass Comm Week has on students this year.

“It’s always great to hear feedback about the event and hear the great stories of students connecting with the professionals that attend,” said Mosley.

Students can follow the event on Twitter, Facebook, Instagram and Snapchat for the latest updates! 


Save the Date for Mass Comm Week 2016!

photo-oct-22-1-00-23-pmMass Communication Week (#mcweek) is a few days away, and the SJMC is very excited for this year’s event! The week long conference brings in a wide variety of speakers and panelists, such as Google, Dieste, Univision, and GSD&M, all of which should be of interest to our mass communication students.

In addition to guest speakers and panelists coming to our great school, a variety of workshops and hands-on sessions will be offered to the students. There will be an average of seven sessions scheduled each day. On October 26, there will be a networking etiquette workshop put on by Career Services. The goal is to prepare students for the speed networking event on Oct. 27, immediately followed by the “Network and Chill” informal reception at 4:30 p.m. on Thursday Oct. 27 for students, alumni, faculty, speakers, advisory council and special guests.

Committee Chair Emmeline Olson, said she is looking forward to the various networking and career development sessions. “What seem like basic or innate skills actually need to be learned and practiced,” said Olson. She added, “Some of the other sessions are more knowledge- or learning-based. The soft skills gained from the networking and career development events create that next step toward getting a job.”

Mass Comm Week committee member A.J Arreguin will oversee the Public Relations, Photography and Hachar teams made up of undergraduate students who are putting the entire event together. Arreguin said he is excited to see how his team members will implement their ideas for the entire event.

The full schedule is posted on the website ( Check the schedule and arrive early because space may be limited. You can follow them on Twitter, Facebook, Instagram and Snapchat for the latest updates.

Join us for “Cash Cab” on News Engagement Day!

image2.PNGHelp SJMC’s Dr. Kelly Kaufhold celebrate News Engagement Day on Tuesday, Oct. 4 with a “Cash Cab” from 12-1 p.m. outside the LBJ Student Center. Students who answer his current events questions correctly can have a chance to win some fabulous prizes. This special day was created by the AEJMC to encourage students to “read, watch, like, tweet, post, text, email, listen to, or comment on news.”

Started out from a national academic conference AEJMC in 2014, News Engagement Day has become a global event. Every year, exactly one month before the election day, people in all 50 states and dozens of countries encourage young people to explore news and raise awareness about the importance of being informed citizens.


In preparation for the big day, Dr. Kaufhold has been tweeting his heart out on Twitter at @kkaufhold with question hints for students. When the event is done, Dr. Kaufhold plans to measure this as a research project. Research has shown that the Millennial generation tends to ignore and get less involved in the news. However, through efforts like News Engagement Day, we hope to pique students’ curiosity about the news and get students involved. For more information, follow #newsengagementday or visit the official News Engagement Day website at

Blood drive Tuesday hosted by SJMC students

facebookIn the spirit of giving (and earning an A), some SJMC students are asking students, faculty and staff to literally give from their hearts this season. Students in Grace Capwell’s PR Campaigns class are hosting a student-run blood drive on Tuesday Dec. 1  from 9 a.m. – 3 p.m. in the LBJ Student Center (room 3-15.1).

Along with the blood drive, they are also running a Twitter contest — everyone who participates is eligible to win a Jam Wireless Speaker. The following rules apply:

  1. Take a selfie donating blood
  2. Tweet the selfie, tag and follow @centralTXblood
  3. Use #TXSTstudentsgive

Walk-ins are welcome, but appointments can also be made here. The Blood and Tissue Center of Central Texas is located in Austin and keeps all donated blood local. With the upcoming holiday season, the blood center needs more donations to keep up with the demand. According to the center, each pint of blood can help save three lives of local people.

Run, Cheyenne Run!

This past Saturday, the Running with the Graduate Deans organization participated in the 2015 Country Roads 10k. Texas State was well represented with a sea of maroon by seven graduate students who ran with the deans, including SJMC graduate student Cheyenne Meyer.


Not only did Meyer participate, but she was the overall female champion in the 10k race, which is the equivalent to 6.2 miles. Originally from Houston, Meyer is studying strategic communication and was a former student athlete during her undergraduate studies.

Associate Dean Eric Paulson was the male master’s champion and several other runners from Texas State placed in their age groups, as well as set their own personal best records.

The organization encourages fitness and community building within the graduate programs, and the Graduate College matches the amount of the race fee for everyone who participates as a runner, helper or spectator wearing their logoed shirts. The group raised $420 to be put into a scholarship account for the coming year.

Meyer beat both graduate deans, thus raising twice the amount of the entry fee for the scholarship.

“When I found out about the Running with the Graduate Deans challenge, I was ecstatic. I’m a competitive distance runner and had already signed up for the Country Roads 10k many months ago. But when the deans sent out the email issuing the challenge, I knew it was my time to represent the School of Journalism and Mass Communication grad program, as well as earn some money for the scholarship fund. Associate Dean Paulson is a fierce competitor; he only finished a minute behind me. I kept looking over my shoulder to make sure he didn’t pass me,” Meyer said.

The next event will be the Día de lost Muertos 5k in downtown San Marcos on October 31. All you need to do is bring your race registration to The Graduate College (280 JC Kellam) and pick up your shirt to participate. You don’t have to be a runner to participate, email to volunteer and cheer on our graduate students and deans!




Chalk talk with Assistant Director Bowers: A monthly lecture series for students


Join Assistant Director Harry Bowers for his special series, Chalk Talk, geared toward SJMC students. All events will begin at 2:00 p.m. in Old Main 320.

March 25
All about the SJMC: From admission to graduation and all the stops in between.
Overview: Designed for PACE students and other students concerning a major in the SJMC to learn about entrance requirements, matriculation to full-major status, majors, and academic and co-curricular opportunities in the SJMC.

April 8
Making every choice count: Concentration options for your major and strategically selecting your MC electives.
Overview: MC electives should not be selected randomly. Strategically selecting electives or a concentration could make a difference in your job search. Learn how to make smart decisions.

May 4
Debunking the Myth: How to graduate in a timely manner.
Overview: Avoiding common pitfalls, understanding prerequisites, maximizing opportunities for academic and career development and positioning yourself to graduate in four years or less.

Bob Metcalfe talks innovation, creativity at Digital Entrepreneurship speaker series

Photo by Dale Blasingame

Photo by Dale Blasingame

by Cheyenne Meyer:

Robert “Bob” Metcalfe, the inventor of Ethernet and Professor of Innovation at the University of Texas at Austin, visited Texas State University’s Digital Entrepreneurship class on Weds, Feb. 11. Metcalfe was the second speaker in the series sponsored by the School of Journalism Mass Communication, designed to bring distinguished entrepreneurs to the school to discuss communication and business with mass media students.

The question and answer session, moderated by associate professor Cindy Royal, began with a discussion on Metcalfe’s most memorable experiences in business. He explained that the most stand-out events were inventing Ethernet, starting 3Com, the manufacturing company, and growing that company into something much larger.

From Xerox to 3Com

Metcalfe began working at the Xerox Research Center in 1972. There, he was able to apply what he had been learning at Harvard University about packet switching and ARPANet. He served as Xerox’s “networking guy,” pegged with the task of interconnecting the personal computers within the office.

Living in Silicon Valley and rubbing elbows with the likes of Bill Hewlett, Dave Packard and Steve Jobs, Metcalfe decided to write his resignation letter to Xerox and open his own company.

“Everyone was doing it,” he said. “And if my new company failed, I could always go back to Xerox. I’ve [since] learned that it is easy to start a company, but much harder to grow it.”

Metcalfe’s new prototype for Ethernet was not immediately recognized as the standard for packet “plumbing” at its initial release; Metcalfe explained that he was involved in a ten-year, dirty local access network (LAN) war.

Secrets for Successful Selling
Metcalfe explained to the aspiring digital entrepreneurs in the audience that selling is “every bit as complicated as electrical engineering”; entrepreneurs must know how to sell, communicate effectively, and tell their company’s story.

“And the secrets to selling are these: learn to listen,” he explained, “and make promises, then keep them.”

And much like the professors within the SJMC, Metcalfe stressed the importance of knowing how to code.

“How can people think without knowing how to code?” he asked. “Coding is like calculus; one of the fruits of civilization,” he said. “It equips you for life.”

Photo by @i_amscarymonsta

Photo by @i_amscarymonsta

Learning to code, he explained, teaches two important lessons that can be applied in a multitude of areas, especially inventing and innovating. For one, when something goes wrong, you learn to look back at the last thing you changed. For another, when you’re trying to experiment, you change one small thing at a time.

“You don’t have to be a programmer to benefit from these skills,” said Metcalfe.

Net Neutrality
When asked about the controversial topic of net neutrality, Metcalfe had a very strong opinion.

“There are people in Washington who want to re-regulate the internet,” he said, “and I am against it. Net neutrality is deeply ideological, and as we all know, those problems never get solved. The solution to net neutrality is competition – not regulation.”

Though Metcalfe thinks differently on this topic than many in the audience, that didn’t bother him.

“Very few people agree with my opinion on net neutrality,” he said, “but I’m used to being the only one right.”

Invention vs. Innovation
From studying at Harvard and MIT to working at Xerox in Silicon Valley, to eventually inventing Ethernet and starting his own tech manufacturing company 3Com, Metcalfe has had plenty of experience in both inventing and in innovating. He explained, however, that the terms are not synonymous, and that innovating takes much more focus, business skills and patience.

“Invention is a flower; innovation is a weed,” he said. “Everyone loves innovation until they’re innovated upon.”

When asked how to protect an idea in its early stages, Metcalfe explained that ideas must have the resources adequate behind them in order to be put into action.

“An idea is just an idea until you execute it,” he said.

The True Meaning of Entrepreneurship
While many describe entrepreneurship as simply “business”, Metcalfe explained that it is much more than that. It’s about taking risks.

“Entrepreneurship is all about ambition, creativity, and selling,” he said. “And all of those skills can be taught.”

Finally, Metcalfe shared that, while entrepreneurs may face many unforeseen obstacles and challenges in growing their businesses, there is a secret to getting past them.

“It’s like tennis: when you make an error, you can get upset and make a worse error,” he explained, “or you can calm down, learn from your error, and recover.”

The School of Journalism and Mass Communication would like to thank Bob Metcalfe for visiting the speaker series. The next speaker in the series is Evan Smith, the co-founder, CEO and editor-in-chief at the Texas Tribune. The Q&A will begin at 5:30 p.m. in Old Main 320 on Weds, Feb. 25, with a short discussion about net neutrality starting at 5:00 p.m.

A video of the Q&A session with Metcalfe is available on the Digital Entrepreneurship Speaker Series YouTube channel.

Screening of A Fragile Trust at Mass Comm Week

A Fragile Trust will be shown Monday at 6:30 p.m. in Alkek 250 to kick off Mass Comm Week, followed by a Q&A with director Samantha Grant.
A FRAGILE TRUST tells the shocking story of Jayson Blair, the most infamous serial plagiarist of our time, and how he unleashed the massive scandal that rocked the New York Times and the entire world of journalism.  In 2003 Blair was caught plagiarizing and supplementing his own reporting with fabricated details in dozens of stories published in the Times. The daily operations of the Times newsroom became a public spectacle as every major news outlet picked up the story and ran with it. The fact that Blair is African-American was emphasized again and again as accounts of the ‘Blair Affair’ served up sordid details in a soap-opera style tale of deception, drug abuse, racism, mental illness, hierarchy, white guilt, and power struggles inside the hallowed halls of the New York Times. Through the course of the film, we follow Blair as he slowly unravels in the face of mounting pressures and distractions. Starting with his ‘reporting’ of the plagiarized article that ultimately lead to his undoing, we trace the rise and fall of this fascinating young reporter as he clings to his career at the Times even as he is losing his mind.  Featuring exclusive interviews with everyone involved, including former Executive Editor Howell Raines and Blair himself, A FRAGILE TRUST is the first film to tell the whole sordid story of the scandal while exploring deeper themes of power, ethics, and responsibility in the mainstream media. 

TRAILER: A FRAGILE TRUST: Plagiarism, Power, and Jayson Blair at the New York Times from Samantha Grant / GUSHproductions on Vimeo.

Film Screening: Parrhesia

Film Screening: Parrhesia Oct 09, 6:30PM – 8:30PM    LBJ Student Center (LBJ); Teaching Theater, 4th Floor

A documentary that Texas State lecturer Salwa Khan has been working on for the past year and half is going to be shown as part of the university Common Experience this Thursday.

The word “parrhesia” refers to speaking the truth fearlessly and boldly, risking yourself to be yourself authentically. Those holding less power have the most to lose when engaging in parrhesia, yet to not speak carries greater consequence than staying silent. Parrhesia is a 66-minute documentary, developed by two professors in the Texas State University Professional Counseling program, in which we meet eight individuals who talk about their journeys in coming to know oppression and how they learned to fearlessly speak up against it. The film will be followed by a panel discussion featuring the directors and interviewees from the documentary. This film invites everyone to dialogue about issues related to oppression and encourages everyone to find their own ways of engaging in parrhesia.

For more information, visit

Study Abroad in Paris / London

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Study Abroad in London & Paris!
Information Session on October 13 at 3:30 p.m. in OM 320
The School of Journalism and Mass Communication will sponsor another summer study abroad program in summer 2015. We will be going to London and Paris from June 8-19, 2015.
In addition to visiting some significant cultural sites in both cities, we will visit major media organizations like the BBC, The Guardian (newspaper), advertising and PR agencies and other organizations. Students will have ample time to explore both cities on their own as well.
Graduate and undergraduate students take six credit hours of coursework as part of this experience. They can choose two courses from among the following:
  • MC5310/MC 4310- International Communication
  • MC5324/4382O-Media Writing/Travel Journalism
  • MC 4376F-Strategic Communication in the UK and France

None of these courses have prerequisites.

The usual financial aid is available for the academic tuition and fees. The University also offers a scholarship program that assists many students with some of the travel costs.
For more information attend the information meeting on Monday, October 13 at 3:30 pm in Old Main.
Students thinking about going to London/Paris summer 2015 for our @sjmctxst study tour can see photos from this year at #SJMCinUK. For more information, email Harry Bowers at