Alum Spotlight: Kevin Quintero

From valet attendant to co-founder of a digital marketing agency, Kevin Quintero is the definition of an innovated entrepreneur. Intel Productions is the brain child of two roommates who didn’t want to work under anyone besides themselves and knew that containing their creative minds would be selfish. With his “If anyone can do it, I can do it better” mentality, Quintero has manifested the perfect amount of perseverance to become a successful entrepreneur.

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Raised in Dallas, Quintero found his calling in digital media at a very young age. He recalls falling in love with film, editing and storytelling by the seventh grade. After attending Dallas Community College Quintero was drawn to the nature scene of central Texas and knew San Marcos was the place to be. Once Quintero researched Texas State’s electronic media program it was deemed the ideal next step towards his career.

When Quintero arrived in San Marcos he fell in love with the city, Texas State and most importantly, the professors at the School of Journalism and Mass Communication. Out of every resource Texas State offers, Quintero advises students to take full advantage of creating relationships with professors.

“The professors are really good people, they’re real people. They’re just there to teach. Mass Comm professors are good at communicating and want to build relationships with you. They know their field. They know everything is changing and media is shifting,” Quintero says.

Many of Quintero’s peers tell him that he is lucky for finding something is he so passionate about and that it comes naturally. They fail to realize the amount of time and effort that has been put into perfecting his craft. “Nothing comes easy, it’s not supposed to come easy,” says Quintero. He recommends that anyone who lacks a passion should try to do something they hate and they might find the love in it.

Quintero had no idea what advertising and marketing even consisted of until we was working as a valet attendant for a building that housed a marketing agency. When he searched the name of the business, he discovered that his hobbies matched almost every service they offered. At this point, he knew he could capitalize off his skill. His mindset during school began to take an entrepreneurial approach and thought of ways he could sell what he was being taught. Quintero explained, “You got to see beyond the textbook. How can I make money off of this? How can I offer this to someone that has money?”

As graduation was approaching, Quintero and his roommate, Hector Sifuentes, were managing Intel Productions with minor projects. He was advised by peers and professors that seeking out a position with an agency would be a safer plan. Quintero expressed that it didn’t feel right to him, he had fallen in love with free creativity and the business.

One of Intel Productions first major projects was a collaborative effort with public relations agency, APC Collective. A Jarritos commercial created by the roommates for the agency and caught the attention of APC Collective. This was the start of a beneficial relationship between the two. After the project, Quintero made sure to keep in touch with the founder of the agency. The founder pleaded with Quintero to keep Intel Productions thriving and not work for anyone else, emphasizing that he will be underpaid and they are worth more. After voicing his concern with a living wage, the founder of APC collective offered to assist Quintero and Sifuentes and officially invest in Intel Productions.

Jarritos: Love is Super Good from Intel Productions on Vimeo.

Kevin Quintero is now living out his digital media dream and can’t exaggerate enough how great it feels. Quintero’s main piece of advice to others is to never stop doing what you love, “Just keep working hard and then one person looks at your work and says ‘damn that’s awesome,’ and that one person turns to two and so on. You just can’t stop working.”

Twitter Takeover

Last week, alum and former Fundamentals of Digital Media (FDOM) Grad Assistant Randy Estevanes took over our Twitter account. He showed us and our followers what it’s like to work at a digital marketing firm.

Coffee might wake you up, but Red Bull gives you wings!

Always remember to proofread. It helps you iron out any unnecessary errors.

The SJMC also hires interns to assist in content creation and social media marketing. Learn more about it here.

Don’t forget to check out Esd & Associates when you’re looking for fall internships!

What better way to promote Goodwill on social media then with real authentic pictures!

Randy uses canva.com for its variety of design presentations, social media graphics and thousands of layouts.

Nice collage!

How awesome is it that Esd & Associates provides healthy snacks for them? #Winning

Knowing how to schedule post is an great tool to have under your belt!

Take note student: Google Adwords is a MAJOR asset!

Thank you again, Randy, for showing us your world. Once a Bobcat, always a Bobcat! #Eat’emUp

From TXST to TV, catching up with Isamar Terrazas

Just two years after graduating from the SJMC at Texas State University, Isamar Terrazas has already paved a solid foundation for her career in broadcast journalism.

Terrazas is now working for KTLM Telemundo 40, as both the Assignments New Editor and as a Field Producer.

Isamar Terrazas holding an award

Isamar Terrazas

“I am so proud of how much this station has grown,” said Terrazas. “In the two years I have been here, we went from being the #4 station to being the #1 station.”

During her time at KTLM Telemundo 40, the station was nominated for 8 Lone Star Emmys.

“I was nominated as a producer for our hurricane special, Tras La Tormenta,” said Terrazas. “We won Overall Station Excellence, being the first station in the Rio Grande Valley to do this.”

KTLM Telemundo 40’s focus is very similar to English language markets, focusing on breaking news, weather and digital media. In particular, Terrazas worked on an investigate special, Clash at the Border, which focused on the abuses of Border Patrol agents.

Terrazas credits at least some of her success to her education from Texas State University, praising the both the faculty and the electronic media sequence.

“I feel like I learned so much from Ray Niekamp and Tim England,” said Terrazas. “Their program targets what it is like to work in a newsroom in real life.”

Kickin’ it with George Kiel III

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Jon Zmikly interviewing George Kiel III during the Digital Media Entrepreneurship Speaker Series. Photo by Dr. Cindy Royal

By: Jennifer Alvord

Texas State alumnus George Kiel III spoke to students during The Digital Media Entrepreneurship Speaker Series about his career at NiceKicks.com and non-profit organization Kiel Colon Cancer Foundation.

Kiel graduated from Texas State University in 2008 with a degree in journalism and was extremely involved during his time here. While taking 19 hours his senior year, Kiel wrote for the University Star, played basketball for the university and interned for the FOX affiliate in Austin.

Kiel is currently Editor-in-Chief of NiceKicks.com, one of the Internet’s most comprehensive sneaker-themed sites, and is the co-founder of Kiel Colon Cancer Foundation. Kiel founded the foundation and the Kick & Roll Classic 3-on-3 Basketball Event as a promise to honor his mother’s name and extend her legacy through his love for basketball and sneakers.

Since Nice Kicks is solely online, Kiel said that pushing content through social media is essential. “Social media can be a big engine as far as who sees what and how they see it,” he said. “Social media is key.”

Kiel also believes that what sets companies apart from each other is content. “Content is king,” he said. “Having exclusive content is what makes you stand out.” At Nice Kicks, Kiel helped create a series called Kicks on the Court, which is a daily feature with exclusive content about shoes worn by basketball players.

 

Texas State alum lands job at Edelman NYC

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Christopher Henry – Photo from LinkedIn

By: Jennifer Alvord

Texas State alumnus Christopher Henry has recently landed a job at Edelman, the largest public relations firm in the world, in New York City.

Henry is a part of the public affairs team and works with clients such as Microsoft, McGraw Hill Financial and the Ontario Ministry of Economic Development (MEDEI).

Henry is the former executive director of Bobcat Promotions, a student-run public relations firm on campus, and said that it taught him many valuable skills before graduating.

“Being able to walk into an interview saying, ‘I know how to write a press release’ or ‘I know how to pitch to a business’ was a vital thing for me and definitely helped me get to where I am now,” Henry said.

Before being recruited to Edelman, Henry interned for the U.S. Senator of New York, Kirsten Gillibrand, on her public affairs team and also interned for Brunswick Group, which is a financial crisis firm.

Henry couldn’t stress enough how critical internships are. “If you want to be successful in PR, you have to go above and beyond and get out of classroom experience.”

Henry also thinks that a major key to being a successful PR practitioner is to constantly be networking. “Network everywhere you go,” Henry said. “I still use many of the contacts that I’ve made throughout my career at my job at Edelman.”

Dee Kapila visits FDOM class

By: Jennifer Alvord

deeTexas State alumna Dee Kapila spoke to Fundamentals of Digital and Online Media students on Wednesday about the importance of constantly learning new skills in a digital career.

Kapila graduated from the University of Texas with an undergraduate degree in advertising. After graduating, she began her career at Dell as a product specialist. Kapila always had a passion for communication and technology, so she decided to further her education at Texas State University where she graduated with a master’s degree in new media in the School of Journalism and Mass Communication in 2008.

After obtaining her master’s, she worked for many different companies doing instructional technology. Kapila is now starting her new job as a product manager at Headspring in Austin, TX.

Kapila had great advice for students by telling them to feel comfortable about jumping into new things and learning new skills as soon as possible.

“Always think about yourself as a CEO in training,” Kapila said. “As a CEO, you need to know a little bit about everything.”

She then went on to explain how quickly technology changes and encourages students to be able to adapt. “Some skills in technology come and go, but HTML and CSS aren’t going anywhere,” Kapila said. “Knowing code is very important.”

Kapila also believes that having an online presence is extremely important. “Social media and blogging are no longer frivolous endeavors,” Kapila said. “It’s now the primary way companies communicate and interact.”

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Dee Kapila and Dr. Cindy Royal

Thank you for coming and sharing your knowledge with us, Dee! We love hearing from professional alumni.

Trisha Espinoza joined us for Mass Comm Week

Trisha Espinoza remembers the time she sold everything and went into debt.

She had one goal in mind—to be a leader in the communication industry. After all, as she put it, Espinoza did not want to put in all this hard work and sit behind a desk.

Espinoza obviously reached her goal relating her journey to communication students Oct. 19 as a during a question and answer session in conjunction with Mass Communication Week.

Upon graduation, Espinoza started her career at News 8 Austin before joining Viacom as an intern with MTV’s development team in 2002. She spent seven years with MTV and MTV2 before becoming Director of Programming.

TrishaEspinoza joined NBC Universal in 2010 where she was the vice president of programming for Oxygen Media. She returned to Viacom in 2014 and is now the current Vice President of Program Scheduling for BET.

Espinoza turned to Texas State University to accomplish her goal. She was 25 years old at the time and was eager to get started.

“I remember sitting in Dr. (Laurie) Fluker’s office and crying to her saying I was so old and wasted so much time,” Espinoza said. “In reality I was right where I needed to be but that was just my sense of urgency, I wanted to do all I could to get ahead.”

Espinoza spent her session discussing all the stepping-stones it takes for people to work their way up in the industry. She talked about the importance of internships and perfecting a resume and networking

“I was shocked when she told us how many resumes she sent out,” said Tayler Chambless, Mass communication student. “She said she sent out 200 resumes and only got six internships from it, I admire her dedication and the drive she had to never give up.”

While attending Texas State, Espinoza worked at KTSW radio. She graduated at the top of her class and has left an impression on former faculty members.

“She searched for awhile,” said Tim England, Mass Communication associate professor. “People can relate to her because everyone struggles, but she found a path and continues to work her way through this profession.”

Throughout Espinoza’s discussion, she spoke of her failures and successes. She told students the media industry is for passionate and dedicated individuals.

“Never stop learning,” Espinoza said. “Always be grateful for where you are in life but strive to go further. I am thankful for where I have been and I am excited to see where I will go because we are never finished growing.”

By Molly Dodge

Digital Speaker Series features SJMC graduate and NY Times staffer Maira Garcia

by Becky Larson:

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Maira Garcia at TX State’s Digital Speaker Series

Maira Garcia is a senior staff editor at the New York Times. She works to organize, strategize and push content for the paper’s homepage, NYTimes.com.

Interviewed by digital media graduate student Jordon Brown and speaking to what felt like a hometown crowd, Garcia, who is a Texas State graduate, returned to the university this past week as the most recent speaker in the SJMC’s Digital Entrepreneurship Series.

“I learned a lot at TX State…”

Garcia earned both a bachelor’s and a master’s degree with Texas State and was one of the first to matriculate under the graduate program’s Digital Media concentration.

It was this skills-focused digital concentration that she told the audience was one of the most important aspects of her time at Texas State.

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SJMC students intern, travel with Spurs Sports and Entertainment

by Cheyenne Meyer:

Fans of the San Antonio Spurs basketball team know the excitement of attending a game. Between the loud crowds, the pumped-up music, and simply seeing their favorite players in action is an experience fans sitting anywhere in the arena just don’t want to miss. Two SJMC students are experiencing the games from a whole new perspective. They’re seeing it courtside.

Taylor Hair and Avery Schneider currently intern for Spurs Sports and Entertainment. Schneider has been with the group since last year, and Hair joined the team in August. Larry Carlson, senior lecturer, said these internships were made possible by Mike Kickirillo, the director of broadcasting for the Spurs and SJMC alum (class of ’88).

Photo provided by Texas State SJMC

Mike Kickirillo, SJMC Alum – Photo provided by Texas State SJMC

“Over the years, [Kickirillo] has utilized many of my students as interns,” Carlson said. “A number of them now work for him as producers, etc. Thanks to him, we have a great pipeline from our School of Journalism to the Spurs’ organization. And Mike, just like the players, has collected five NBA championship rings during his time with the Spurs.”

Hair and Schneider recently had the opportunity to travel to Los Angeles and San Francisco to work on the broadcast of the Spurs’ games against the Clippers and Warriors. Hair, a senior electronic media major from Lubbock, explained their duties as interns.

“Avery and I have numerous responsibilities on game days and non-game days,” he said, “from making sure equipment is on the truck, setting up the broadcast desk, writing credentials, logging videos, and even thinking up a trivia question to use during the broadcast.”

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Strategic Opportunities for Students to Transfer to Texas State

Harry BowersOn November 24, Assistant Director Harry Bowers met with Marianne Odem, Chair of the Media Communication Department at San Antonio College (SAC), and members of her faculty. The goal of the meeting was to review changes to both schools’ institutional core and program curricula, and to review and develop strategies to maximize opportunities for two-year college students planning to transfer to Texas State. Assistant Director, Bowers was honored to be informed by SAC that the School of Journalism and Mass Communication is about the most student-centered institution that San Antonio College has worked with in assisting transfer students.

For more information about The Media Communication Department at the San Antonio College (SAC), please visit http://www.alamo.edu/sac/mediacomm/.