JMC Living-Learning Community Meets with Professionals

Twice during the spring semester, the Journalism and Mass Communication Living-Learning Community traveled to media-related companies for tours and real-world advice from media professionals. The field trips catered to each realm of mass communication: public relations, advertising, electronic media, digital media innovation, and journalism.

First, students toured the Edelman PR firm in downtown Austin where employees discussed different accounts and showed examples of their work for clients like Kentucky Fried Chicken and REI. At Edelman, the Learning Community students had the opportunity to ask interns, newly-hired and experienced PR professionals questions concerning the field and the requirements for working at the firm.

Next, they were immersed into the world of advertising at McGarrah Jessee. The advertising company provided extensive interviews with members of each department to emphasize unique responsibilities and opportunities within the company and industry.

Students learned more about the broadcasting and journalism aspects of the media industry when they traveled to San Antonio to tour KABB Fox 29 and San Antonio Express-News. While at the television station, the aspiring storytellers went behind the scenes to watch a live broadcast of Daytime at Nine from the set. They received a tour of the building from the Lifestyle Associate Producer, Carlos Hernandez. Hernandez, a Texas State alumnus, offered advice on beneficial classes and landing internships in the field.

The last stop at San Antonio Express-News proved the changing industry has much to offer prospective journalists and photographers. After a tour of the newsroom, pressroom, and photography department, the students had a broad understanding of the daily routines at a newspaper. Those interested in sports had the opportunity to meet with the sports editor and receive specific advice.

Each career field trip offered relevant and tangible opportunities of insight and networking that will prepare students for the media professions. We are thankful to have proud alumni and professionals who are willing to spend time with our students!

Story by Lily Reeves, pre-electronic media major

Advertisements

Texas State’s 2017 NSAC Team Continues Winning Streak

The School of Journalism and Mass Communication and McCoy College of Business is proud to announce that Texas State’s 2017 AAF-NSAC team has placed third at the AAF District 10 Convention and Student Competition for its campaign for corporate sponsor Tai Pei. The team also won the Special Judges Award for Best Media Plan.

In addition to the team win, advertising and communication design student, Angela Rhys received the Jeanie Ruedy scholarship for $2,500, and Breonna Ruffin was recognized for being selected as one of AAF’s Most Promising Multicultural Students for 2017.

Because the Tenth District is a super district, the 18 entrants from universities across Texas, Oklahoma, Louisiana, and Arkansas are split into two pods of nine schools each. Led by co-advisors Dr. Rick Wilson and Ms. Jenny Buschhorn, Texas State competed directly with the University of Central Oklahoma, who won first place, second place winner Texas Christian University and other past district winners including Texas A&M.

Ad Club in San Francisco! Career Exploration: Discover America

The Ad Club at Texas State visited San Francisco for its annual agency tour the week of January 8 – 14. Faculty Advisor Emmeline Aguirre Olson accompanied 21 members on the trip. The unusually rainy weather made the trip to the City by the Bay longer than expected with an extended layover in Denver an unplanned stop in Orange County.

The Club visited a variety of big, global agencies and small, tight-knit companies, including Goodby Silverstein & Partners, BBDO San Francisco, Duncan Channon, Grey San Francisco, Pereira & O’Dell, and AKQA San Francisco. The group went on an exclusive, behind-the-scenes tour of AT&T Park, home of the San Francisco Giants, where they met with members of the sponsorship department who provided insight into sports marketing and branding. The trip also included a visit to the Academy of Arts University where students were provided information about the graduate program and online undergraduate courses available to enhance and continue their education.

What made this experience worthwhile was the availability of these agencies. Each agency had its own unique personality and culture. Students met with CEOs, creative directors, account heads, interns, human resources, and office administrators. The group was also able to meet up with Texas State alumna Courtney Horrigan (2015), whose second day at BBDO coincided with the tour. By meeting with such a variety of personnel, the Ad Club was able get a better understanding of all components of an advertising agency.

Story by Victoria Salinas

Alum Spotlight: Kevin Quintero

From valet attendant to co-founder of a digital marketing agency, Kevin Quintero is the definition of an innovated entrepreneur. Tenoch Labs is the brain child of two roommates who didn’t want to work under anyone besides themselves and knew that containing their creative minds would be selfish. With his “If anyone can do it, I can do it better” mentality, Quintero has manifested the perfect amount of perseverance to become a successful entrepreneur.

Processed with VSCO with p5 preset

Raised in Dallas, Quintero found his calling in digital media at a very young age. He recalls falling in love with film, editing and storytelling by the seventh grade. After attending Dallas Community College Quintero was drawn to the nature scene of central Texas and knew San Marcos was the place to be. Once Quintero researched Texas State’s electronic media program it was deemed the ideal next step towards his career.

When Quintero arrived in San Marcos he fell in love with the city, Texas State and most importantly, the professors at the School of Journalism and Mass Communication. Out of every resource Texas State offers, Quintero advises students to take full advantage of creating relationships with professors.

“The professors are really good people, they’re real people. They’re just there to teach. Mass Comm professors are good at communicating and want to build relationships with you. They know their field. They know everything is changing and media is shifting,” Quintero says.

Many of Quintero’s peers tell him that he is lucky for finding something is he so passionate about and that it comes naturally. They fail to realize the amount of time and effort that has been put into perfecting his craft. “Nothing comes easy, it’s not supposed to come easy,” says Quintero. He recommends that anyone who lacks a passion should try to do something they hate and they might find the love in it.

Quintero had no idea what advertising and marketing even consisted of until he was working as a valet attendant for a building that housed a marketing agency. When he searched the name of the business, he discovered that his hobbies matched almost every service they offered. At this point, he knew he could capitalize off his skill. His mindset during school began to take an entrepreneurial approach and thought of ways he could sell what he was being taught. Quintero explained, “You got to see beyond the textbook. How can I make money off of this? How can I offer this to someone that has money?”

As graduation was approaching, Quintero and his roommate, Hector Sifuentes, were managing their new business, Intel Productions, with minor projects. He was advised by peers and professors that seeking out a position with an agency would be a safer plan. Quintero expressed that it didn’t feel right to him, he had fallen in love with free creativity and the business.

One of Intel Productions first major projects was a collaborative effort with public relations agency, APC Collective. A Jarritos commercial created by the roommates for the agency and caught the attention of APC Collective. This was the start of a beneficial relationship between the two. After the project, Quintero made sure to keep in touch with the founder of the agency. The founder pleaded with Quintero to keep Intel Productions thriving and not work for anyone else, emphasizing that he will be underpaid and they are worth more. After voicing his concern with a living wage, the founder of APC collective offered to assist Quintero and Sifuentes and officially invest in the newly rebranded Tenoch Labs.

Jarritos: Love is Super Good from Intel Productions on Vimeo.

Kevin Quintero is now living out his digital media dream and can’t exaggerate enough how great it feels. Quintero’s main piece of advice to others is to never stop doing what you love, “Just keep working hard and then one person looks at your work and says ‘damn that’s awesome,’ and that one person turns to two and so on. You just can’t stop working.”

Texas State announces new NSAC team

Texas State NSAC Advertising teamTexas State is excited to announce the student members of its National Student Advertising Competition (NSAC) Team. NSAC is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client.

This year’s client is frozen food manufacturer, Tai Pei. Students from the Advertising, Communications Design and Marketing Sequences will work through the spring semester to create and present a marketing and advertising plan for Tai Pei. Their work will be judged by a panel of advertising professionals at the district, semi-final and national levels.  In 2016, the Texas State NSAC team brought home the District title.  The 2017 team hopes to go all the way to New Orleans for the National Competition in June.

Account Management
Adam Raiford
Vanessa Villescas

Account Planning
Dinesse Dominguez
Katelyn Neu

Media Planning
Ashlee Bilbo
Adriana Bueno
Kalyne Leger
Chelsey Rosine

Copy Direction
Philip Bridges
Kiersta Hoover
Kiley Jones
Zachary Reed

Art Direction
Beau Carnes
Pedro Moreno
Angela Rhys
Christina Rodriguez
Albert Suarez

Production
Tara Dotson
Tyler Weems

Experiential
Breonna Ruffin

Plans Book
Samantha Byrd

Faculty Advisors
Jenny Buschhorn, MA, Assistant Professor of Practice, Advertising
Dr. Rick Wilson, Assistant Professor, Marketing

 

Twitter Takeover

Last week, alum and former Fundamentals of Digital Media (FDOM) Grad Assistant Randy Estevanes took over our Twitter account. He showed us and our followers what it’s like to work at a digital marketing firm.

Coffee might wake you up, but Red Bull gives you wings!

Always remember to proofread. It helps you iron out any unnecessary errors.

The SJMC also hires interns to assist in content creation and social media marketing. Learn more about it here.

Don’t forget to check out Esd & Associates when you’re looking for fall internships!

What better way to promote Goodwill on social media then with real authentic pictures!

Randy uses canva.com for its variety of design presentations, social media graphics and thousands of layouts.

Nice collage!

How awesome is it that Esd & Associates provides healthy snacks for them? #Winning

Knowing how to schedule post is an great tool to have under your belt!

Take note student: Google Adwords is a MAJOR asset!

Thank you again, Randy, for showing us your world. Once a Bobcat, always a Bobcat! #Eat’emUp

2016 SJMC Spring Awards Ceremony

Check out the gallery below to catch the highlights of Friday’s annual SJMC Spring Awards Ceremony! Thank you to all who attended and congratulations to all of our outstanding students!

TXST places 1st in AAF District 10 Competition

By Lisa Callahan & Matt Shoewalter

The halls of the Overton Hotel and Conference Center in Lubbock roared with the cheers and cries of Team 104 as Texas State University won First Place at the district level of the National Student Advertising Competition.

“Right when I heard them say ‘First Place: Texas State University,’ I knew that everything we worked so hard for was 1000% worth it,” Art Director Taylor Kaufman said. “It was a surreal moment, and I’ll never forget it.”

Lauren Friesenhahn (facing) embraces Kelsey Vaeth after the announcement

Lauren Friesenhahn (facing) embraces Kelsey Vaeth after the announcement
Photo courtesy Rachel Sipe

 

Each year, The National Student Advertising Competition, sponsored by the American Advertising Federation (AAF), challenges over 200 college chapters across the country to develop an integrated marketing campaign for a corporate client. This year, each competing team was tasked with developing a campaign for Snapple. Sixteen teams from Texas, Oklahoma, Arkansas and Louisiana competed for District 10 in Lubbock from April 14-16.

Lecturer and Advertising Sequence Coordinator Jenny Buschhorn and Assistant Marketing Professor Dr. Rick Wilson held interviews in October and selected 17 students to join the team. The group of copywriters, producers, art directors, account executives, media planners and account planners began working on the campaign during their winter break, continued through their spring break and submitted their final plans book to AAF on March 25.

“The simple yet great feeling of having something you worked really hard on payoff is something that I wish everyone could experience,” said Producer Hector Sifuentes, who also received the District 10 Best Presenter Award. “It really taught us a lesson not only on the importance of working hard, but also on the philosophy of life. This is real education.”

Account Planner Rachel Sipe captured the winning moment on camera. The graduating senior said she was at a loss for words when First Place was announced.

Hector Sifuentes holding his Special Judges Award for Best Presenter

Hector Sifuentes holding his Special Judges Award for Best Presenter
Photo courtesy Rachel Sipe

“I couldn’t be more proud of our team,” Sipe said.

While taking home the prize was a major accomplishment, the team agreed that the relationships they formed with each other are even more rewarding.

“My favorite part of NSAC, even more so than winning, is how this ragtag group of students from different majors and walks of life became a family,” Art Director Angela Rhys said.

Media planner and presenter Roy Zorola agrees.

“There is such joy in the process,” Zorola said. “When the moment arrived, we realized that win or lose, the journey itself meant everything, because we did it together.”

Copywriter Lauren Friesenhahn credits the team’s supervisors for much of their success.

“Of course, we couldn’t have done it without Mom (Buschhorn) and Dad (Wilson),” Friesenhahn said. “If they didn’t push us as hard as they did, we wouldn’t be where we are right now.”

The Texas State University NSAC team last won a district competition in 2010 with their campaign for State Farm. The team went on to win second place at the national level.

Now, the District 10 champs begin preparation for semi-finals in May. This will determine whether the team advances to the national competition in Anaheim, California in June, when a total of eight teams go for the gold.

“While this District 10 win marks a major achievement for both us and Texas State, we still have more to go,” Account Executive and presenter Alexandria Reid said. “The work isn’t over, but we’ve never been afraid to work hard.”

The team celebrates their win on the conference room dance floor.

The team celebrates their win on the conference room dance floor. Photo courtesy Lauren Friesenhahn

10 Things I Learned on the SJMC Study Abroad Trip

Story by SJMC Study Abroad graduate student, Aisling Niestroy:

Twenty-nine inspired students. Three encouraging faculty members. Two historic countries. One unforgettable experience. The School of Journalism and Mass Communication sponsored a Study Abroad trip to London and Paris in June, and SJMC graduate assistant Aisling Niestroy shared what she learned during her time abroad.

 

The best thing about the SJMC Study Abroad program was that the majority of “book learning” was completed prior to leaving the country. We attended classes, conducted research, read articles and turned in assignments the week before beginning our journey. This afforded us the opportunity not only to learn from the scheduled media organization visits, but from the unforgettable experience of spending time in another country.

  1. Customs are different, but not necessarily foreign.
    You might be in a foreign country, but you don’t have to act like it. Respect that people do things differently. If you ask your server to split the check multiple ways, you are likely to receive a dirty look. Pay attention to how people interact, how they carry themselves in public, and try not to stick out like a sore thumb.
  1. People don’t hate Americans.
    If they do, they hide it well. While the French might have been annoyed with my crummy accent, they seemed appreciative I was making an effort to speak their language. The majority of people I met were really nice, especially when I dropped my wallet at the hotel in Paris, or when I left my phone in the back of a cab in Dublin. Both were returned to me. It helped that I tried to hold an honest conversation with every person I came into contact with. When you’re kind to others, they’re usually kind to you.
  1. Conversion rates will get you.
    Believe me when I say you can buy too many souvenirs. It is unfortunate for both your wallet and your luggage. Although the things you buy may seem less expensive, they usually aren’t in the long run. As for the British Pound, say goodbye to half of your money.
  1. The best plan is a flexible one.
    I received this same advice before attending SXSW Interactive. Going with the flow is one of your best options when exploring a new city. You can plan a day down to the minute, but something might happen to derail it, or something better might come along and change your mind.
  1. Tour, but don’t stick to the tourist places.
    I went on a different kind of tour in every city – a bike and boat tour in Paris, a self-guided walking tour in London, and an evening bus tour in Dublin. Tours are a great way to learn about the history and culture of a place, and tour guides are the perfect people to ask for city suggestions. I turned to my tour guides for recommendations of non-tourist spots, and they did not disappoint. Another good way to discover local hangouts and restaurants is to wander and get lost (but not so lost you can’t find the way home).
IMG_5520

Becca Silvas, my study abroad roommate and fellow graduate student, and I thoroughly enjoyed the Fat Tire Bike Tour around Paris. The Eiffel Tower was my absolute favorite sight.

 

  1. Try everything.
    As a picky eater, I promised myself I would try absolutely everything before deciding I didn’t like it. So I did, and more often than not, I enjoyed it. However, this doesn’t just extend to food. Not a fan of museums, but they’re free in London? Go. You never know what you’ll fall in love with.
IMG_8133

The National Museum of Ireland – Natural History was so interesting (and free). I discovered it while walking around alone in Dublin.

 

  1. Being abroad with friends is fun, but spending time alone is so good.
    I spent my last two days in Dublin by myself. At first, being alone made me nervous, but then I started to enjoy it. Because I didn’t have to coordinate my plans with anyone else’s, I was able to visit more sights and take more time appreciating what was around me.
  1. People love to share their passions with you.
    After listening to the employees at PR firm Weber Shandwick talk so highly of their jobs, I contemplated switching career paths. Even my various tour guides made me envious of what they do. Talking to people about the things they love is a wonderful way to turn strangers into acquaintances.
IMG_6875

Weber Shandwick put on quite a presentation for the group during our visit to their offices in London.

 

  1. Writing is a required skill for any media job.
    Someone mentioned the importance of writing and communication skills at every business visit. It didn’t matter if the company was focused on journalism or public relations. Good writers make better employees.
  1. Everyone has pride for where they come from.
    And they are not afraid to tell you all about it. They’re also often curious about where you’re from (even more so if it’s a recognizable place like Texas). I swapped hometown pride stories with many people I met throughout my trip, including the three Irish Aislings I found in Dublin. They practically convinced me to never come home.

For the most part, I was pretty confident I knew what to expect when I arrived in Europe. Thankfully, I was wrong. The study abroad program changed my life, and I am confident it can do the same for you.

SJMC senior Olivia Williams balances school, Greek life, and internship at GSD&M

OliviaWilliamsGSDMOlivia Williams is one busy Bobcat. In addition to her studies, the senior advertising major from Flower Mound, TX works evenings as a waitress at Texas Roadhouse, participates in sorority activities in Delta Zeta and interns at the GSD&M advertising agency in Austin.

Williams is a media intern at GSD&M and is involved in such accounts as RadioShack, Stainmaster and Whole Foods. On a typical day, Williams organizes requests made by media vendors, pulls reports for previous spending patterns of media campaigns or puts together blog posts to be reviewed by her clients in order to understand where and how to spend their advertising budgets.

“Every day is unique,” Williams said. “I also sit in a lot of meetings with vendors that are trying to have the agency buy their product or ad space for our clients – which sometimes includes yummy food.” Read more of this post