SJMC Student selected to present at NCA Conference

Graduate student Joshua Morrison, will be representing Texas State and SJMC at this year’s National Communication Association’s 101st Annual Conference. The conference will take place Nov. 19 – 22 in Las Vegas, Nevada.

This is Morrison’s second time to present at the conference and will be presenting two papers — one in the Performance Studies Division and the other in Rhetorical and Communication Theory Division.

The rhetoric division is the biggest at the conference, and Morrison will be presenting as one of the top four papers in that division.

He discusses how celebrity studies is an emerging and growing field in academia, a very broad and interdisciplinary field that includes departments in English,FullSizeRender history, sociology and communications.

“The intersection that I meet at when I study this topic is rhetoric and communication, media studies, performance studies and critical cultural studies,” Morrison said.

Morrison is interested in the role the media plays in celebrity culture and the conversations the media industry has about fame and celebrities, especially women as public figures.

According to Morrison, the conversations regarding men usually revolve more around their craft as a performer, but the focus of women is more about what they are wearing and less about their craft.

Morrison encourages expanding the institution of celebrity studies to increase awareness about the disparity of gender, racial and class lines that exist in the media’s coverage.

“Who better to change these conversations than the people who write the headlines?” Morrison asks.

Best of luck to Joshua at the conference this week!

Advertisements

Texas State Bateman team selected

The Public Relations Department in the School of Journalism and Mass Communication at Texas State University has selected its 2016 PRSSA Bateman National Case Study Competition team. The will begin planning its campaign for client the Student Veterans of America. SVA is working in partnership with the Plank Center for Leadership in Public Relations and Edelman.

Team members are seniors Tammy Garman, Jericka Desire Christianna King, Kelsey Heitzmann and Jaelyn Lyles. All are public relations majors.

“I’m proud to say we’ve assembled another outstanding Bateman team,” said Chuck Kaufman, Bateman coordinator, who works with the team in tandem with his Public Relations Campaigns course. “But this team, particularly, brings some very special qualities from diverse experiences that should enhance their creative and strategic thinking. They all are highly motivated individuals in very special ways.”

Garman, who is minoring in Aerospace Studies, is wing commander at the University’s Air Force Reserved Officer Training Corps, Detachment 840th, and a recipient of the Sons of the American Revolution Medal of Honor. Garman also is a Dean’s List student and a New Student Orientation Leader.

King is a minor in international studies and has worked at several retail jobs in San Marcos. She is the reigning Miss Black Texas State University. Previously she was the assistant public affairs officer for the Arnold Air Society’s U.S. Air Force Association.

Heitzmann is a Dean’s List communications studies minor and has studied abroad in Great Britain, German and France. She has served as both an Orientation Leader and Resident Assistant at the University. Kelsey has worked with the South by Southwest Music Festival, Phi Beta Chi sorority and the Victoria Generals baseball club of the Texas Collegiate Baseball League.

Lyles has worked as the PR chair/webmaster for Mu Phi Epsilon; interned with the American Diabetes Association; and worked in the Office of the President at Texas State University.

In addition, Kaufman also named alumna Rebecca Hind Gough, an account executive with Weber Shandwick in Austin and a former Bateman participant, as a professional outside adviser to the team.

Planning begins immediately with implementation taking place between Feb. 15 and March 15. Case studies are due to the PRSSA national office on April 8.

The goals of this year’s Bateman Competition are to increase awareness on college campuses and in communities about veterans who are students around the globe, as well as to increase the support and networks for these deserving individuals, PRSSA announced from its New York headquarters.

“As the number of veterans in college continues to increase, so does the need for university administrators and the public to gain a deeper understanding of their issues,” said Jared Lyon of Student Veterans of America. “Just like traditional students — there is no singular journey for the student veteran. Our goal at Student Veterans of America is to change the public perception surrounding veterans at the crossroads between military-to-civilian transition to a longer view from degree completion to meaningful employment. We believe that veterans bring with them a wealth of knowledge, experiences and diversity, and we are thrilled to partner with PRSSA to ensure that every veteran becomes an informed consumer of their GI Bill benefits and to communicate the value that veterans bring to higher education, employers and to our communities.”

Trisha Espinoza joined us for Mass Comm Week

Trisha Espinoza remembers the time she sold everything and went into debt.

She had one goal in mind—to be a leader in the communication industry. After all, as she put it, Espinoza did not want to put in all this hard work and sit behind a desk.

Espinoza obviously reached her goal relating her journey to communication students Oct. 19 as a during a question and answer session in conjunction with Mass Communication Week.

Upon graduation, Espinoza started her career at News 8 Austin before joining Viacom as an intern with MTV’s development team in 2002. She spent seven years with MTV and MTV2 before becoming Director of Programming.

TrishaEspinoza joined NBC Universal in 2010 where she was the vice president of programming for Oxygen Media. She returned to Viacom in 2014 and is now the current Vice President of Program Scheduling for BET.

Espinoza turned to Texas State University to accomplish her goal. She was 25 years old at the time and was eager to get started.

“I remember sitting in Dr. (Laurie) Fluker’s office and crying to her saying I was so old and wasted so much time,” Espinoza said. “In reality I was right where I needed to be but that was just my sense of urgency, I wanted to do all I could to get ahead.”

Espinoza spent her session discussing all the stepping-stones it takes for people to work their way up in the industry. She talked about the importance of internships and perfecting a resume and networking

“I was shocked when she told us how many resumes she sent out,” said Tayler Chambless, Mass communication student. “She said she sent out 200 resumes and only got six internships from it, I admire her dedication and the drive she had to never give up.”

While attending Texas State, Espinoza worked at KTSW radio. She graduated at the top of her class and has left an impression on former faculty members.

“She searched for awhile,” said Tim England, Mass Communication associate professor. “People can relate to her because everyone struggles, but she found a path and continues to work her way through this profession.”

Throughout Espinoza’s discussion, she spoke of her failures and successes. She told students the media industry is for passionate and dedicated individuals.

“Never stop learning,” Espinoza said. “Always be grateful for where you are in life but strive to go further. I am thankful for where I have been and I am excited to see where I will go because we are never finished growing.”

By Molly Dodge

Run, Cheyenne Run!

This past Saturday, the Running with the Graduate Deans organization participated in the 2015 Country Roads 10k. Texas State was well represented with a sea of maroon by seven graduate students who ran with the deans, including SJMC graduate student Cheyenne Meyer.

Cheyenne-running

Not only did Meyer participate, but she was the overall female champion in the 10k race, which is the equivalent to 6.2 miles. Originally from Houston, Meyer is studying strategic communication and was a former student athlete during her undergraduate studies.

Associate Dean Eric Paulson was the male master’s champion and several other runners from Texas State placed in their age groups, as well as set their own personal best records.

The organization encourages fitness and community building within the graduate programs, and the Graduate College matches the amount of the race fee for everyone who participates as a runner, helper or spectator wearing their logoed shirts. The group raised $420 to be put into a scholarship account for the coming year.

Meyer beat both graduate deans, thus raising twice the amount of the entry fee for the scholarship.

“When I found out about the Running with the Graduate Deans challenge, I was ecstatic. I’m a competitive distance runner and had already signed up for the Country Roads 10k many months ago. But when the deans sent out the email issuing the challenge, I knew it was my time to represent the School of Journalism and Mass Communication grad program, as well as earn some money for the scholarship fund. Associate Dean Paulson is a fierce competitor; he only finished a minute behind me. I kept looking over my shoulder to make sure he didn’t pass me,” Meyer said.

The next event will be the Día de lost Muertos 5k in downtown San Marcos on October 31. All you need to do is bring your race registration to The Graduate College (280 JC Kellam) and pick up your shirt to participate. You don’t have to be a runner to participate, email graduatecollegedean@txstate.edu to volunteer and cheer on our graduate students and deans!

12046756_10200906041449984_5092445970880184561_n

 

 

SJMC to help state reach Medicare beneficiaries

Researchers in the School of Journalism and Mass Communication have received a $448,800 award to help the State of Texas connect with rural and low-income Medicare beneficiaries who might be eligible for additional assistance.

The grant from the Texas Department of Aging and Disability Services (DADS) will allow Texas State University to research the most effective strategies for communicating with and educating Texans who are on Medicare or who will be within the next five years. The effort is part of a larger state-federal project, the Medicare Improvement for Patients and Providers Act (MIPPA), to improve access to Medicare and ensure low-income beneficiaries get the medical care they need.

Through interviews, surveys and other outreach efforts, Texas State’s team will evaluate how older Texans are using the media and learning about Medicare-specific services, including Medicare savings programs, low income subsidies, Medicare Part D and prevention and wellness benefits. Researchers will then develop strategies to more effectively reach these target audiences.

Judy Oskam, professor and director of the School of Journalism and Mass Communication, is leading a team with expertise in media, creative strategy, adult education and outreach.  “We are excited to work with the aging network across the state to determine the best way to reach key audiences with Medicare information,” Oskam said.

Texas State’s final report will be used to support the state and the area agencies on aging (AAAs) in reaching beneficiaries. The AAAs are responsible for communicating aging-related materials to seniors in local communities.

For more information about Texas State’s involvement in this project, please contact Dr. Judy Oskam at 512-245-2656 or oskam@txstate.edu.

The Texas State University MIPPA Project team includes Kelly Kaufhold (research director), Judy Oskam (PI) and research associates Jenny Buschhorn, Kym Fox, Vanessa Higgins Joyce, Gigi Taylor, Jacie Yang and Carrie Boden-McGill. Grant coordinators Jessica James and Dan Seed and three graduate research assistants, Zahra Khani (Geography), Rana Zeidan (Social Work) and Yazmin Rodriguez (Health Administration), are also working on the project.  Lisa Westerbeck, C3 Research Coordinator, has provided budget and staff support.

SJMC students live on Twitter

This past week, Fundamentals of Digital and Online Media (FDOM) students participated in a Twitter Scavenger Hunt.  FDOM uses Twitter as its main form of class communication. The objective of this particular assignment was to help students get comfortable with different Twitter features as well as utilizing social media to promote their own personal brand. Students used the class hashtag, #FDOM15 and the school hashtag, #TXST in every tweet to help connect with their classmates and other students at Texas State.

Students were given ten different topics to tweet about and were asked to include quotes, pictures and links to engage followers and promote creativity. Some of the Twitter topics included their favorites spots to eat on campus, student organizations, upcoming events, and Bobcat pride. Take a look at some of the tweets below and don’t forget to follow us at @sjmctxst for all the latest mass communication news at Texas State!

Read more of this post