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The following four-part series regarding the SJMC’s Study Abroad program to London and Rome was contributed by SJMC graduate student, Joshua Morrison. Check back each day this week for coverage of events that took place in Europe this June.
The School of Journalism and Mass Communication’s London/Europe summer study abroad program just wrapped up its fourth annual trip, and brought back its fourth group of forever-changed students.
For this series of posts, we talked to some of those students, and we’ll be sharing the ways in which the program broadened their horizons and provided them with an experience they’ll never forget.
The trip began in London, where the program leaders, Drs. Sandhya Rao and Judy Oskam, and Mr. Harry Bowers, arranged for an impressive itinerary of visits to both media organizations and cultural sites. For this particular piece, students shared their experiences and discuss what they learned from the former.
One of the opportunities that provided students with particular excitement was getting to visit the headquarters of two leading news organizations: The Guardian and CNN London. Each visit provided a unique perspective on a vibrant and dynamic field.
As a historically print-oriented news outlet, The Guardian gave students a firsthand look at how one of the media landscape’s biggest names is adapting to the digital era. Eleni Stefanou, who is The Guardian’s head of social, discussed the organization’s efforts to engage readers through social and video content.
Stefanou’s talk provided students with the opportunity to hear from a professional about the industry changes they have been learning about in their coursework.
“It was inspiring to see how journalism is not a dying art, but a changing art,” said senior David Coronado. “The writers, editors and all of The Guardian’s employees are so dedicated to their work.”
While students were thrilled to get some photographs of themselves sitting behind the CNN news desk, it was the in-depth tour that really stunned.
“Getting to see the production side of an international newsroom really gave a lot of us perspective and it was unbelievable to see it first hand,” said senior Madison Morriss.
The itinerary also included opportunities for students to learn from public relations practitioners.
Students received a half-day seminar from Weber Shandwick, a global firm who shared their varied expertise and provided a comprehensive look at all of the work that goes into successful campaigns.
“It was incredible to hear about award-winning campaigns and have each director of the different branches of the company explain their input into the end product,” said senior Chris Soliz. “Seeing how such a large company uses communication internally while creating effective communication externally in such powerful ways was such a valuable experience.”