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Tuesday afternoon, the top two teams from Jennifer Scharlach’s Public Relations Campaigns class presented their ideas to the executive development team at the Salvation Army Austin Command. The Salvation Army challenged students to create campaigns to engage a younger demographic of donors to get involved with the Salvation Army and their “Rock the Red Kettle” annual event.
SJMC alumna Lauryn Ott helped establishing this partnership with a great international non-profit organization.
The Salvation Army’s USA National brand promise is ‘Doing the Most Good’. They are best known for the red kettles and Angel Tree programs at Christmas, Family Stores and The Salvation Army trucks and work during times of disaster.