PR students gain real-world experience in Campaigns class

On Tuesday, a team of public relations students gained some real-world experience by presenting their final projects to SWBC, a diversified financial services company, in San Antonio.

The students had been working hard in their Public Relations Campaigns class to build a strategy and plan for retaining and engaging millennial employees. The top two teams from the class met with over 20 individuals from SWBC to present their campaigns to the company.

One of the owners of SWBC, Charlie Amato currently serves as a University Regent for the Texas State University System.

The School of Journalism and Mass Communication is grateful for the opportunity to work with a nationwide leader in the banking and insurance industry.

 

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