Student Spotlight: Russell Reed

Theater kid-turned film enthusiast, Russell Reed has spent the last three years exploring his love for filmmaking and finding like-minded individuals in the process. This electronic media major is not only a self-taught filmmaker, but he also exemplifies authentic passion in a sometimes discouraging field. Only a sophomore, Reed demonstrates a great amount of dedication to his craft and doesn’t mind sharing his knowledge with others.

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Reed grew up in Houston and was in theater while attending high school. As the end of senior year approached, he knew he didn’t want to major in theater during college but at the time, Reed was producing comedy and suspense skits on YouTube. Although Reed realized the skits weren’t exactly Oscar winners, he explains that it was during this time when he realized he loved film and using his creativity.

“There wasn’t anything specific that led me to my love for film, it was sort of gradual. One day I caught myself watching a film, and I started to critique their acting and wanted to see how I could do it better.” says Reed.

Although still undecided about his college major, Reed knew he wanted to be at Texas State University and near Austin’s film community. Starting off as business major, Reed realized electronic media was the best route to encourage his passion.

While still maintaining his comedy channel, Reed decided to make a second channel on YouTube that was specifically dedicated to filmmaking. The creation of ViLITE films gave Russell an outlet to produce portfolio-worthy short films, how-to tutorials, and even camera reviews.


Russell Reed hopes to make it as a director or director of photography one day. Whether it is for films or television, Reed explains he would love to stick to the horror genre but will be satisfied as long as his work has an impact. Reed’s overall goal is simple, to be a great storyteller.

“I love telling good stories, that’s really what it is all about. Capturing the cinematically pleasing images to complete a story.” says Reed.

With no certifications or film coursework, Russell is self-taught using online resources. He explains how this drives his creativity even more and brings boundless possibilities. Every aspect of his life is motivation to continue to create and it is not limited to coursework.

Life as a filmmaker has completely altered Reed’s perception of the world around him. He explains, “I can no longer walk around and have the perception like a normal human being. Just walking around in the world, everything I see, everything I look at and everything I touch is an emotion that can be geared toward storytelling.”

One of the latest projects Reed has worked on was a collaborative effort with the late Travis Green. Although Green had passed before production started filming, Reed and collaborators made sure that film was completed. Reed explains how this project was important to them since it was one of the last projects Green put his hands on and they are trying their hardest to have it showcased through Texas State.

As for advice Reed has for others thinking about pursuing film, he says the the most important attributes are staying confident in your work, continuing to create and surrounding yourself with like-minded people. This recipe for success seems to be working for this dedicated young filmmaker.

Reed’s last piece of advice is that, “Although all odds are against artists, your safe route should never be your priority.”

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Congratulations to Veronica A. Polanco!

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Ms. Polanco is the first recipient of the Mary Rose Brown Endowed Scholarship.  She is a freshman Electronic Media major from Roma, Texas.  Veronica was a featured speaker at the Endowment Appreciation Luncheon hosted by President Denise M. Trauth and the Texas State University Development Foundation. The luncheon, held on March 28th, recognized the many donors who make a difference in the lives of our students.

We are proud of Ms. Polanco and excited for her future here in the School of Journalism and Mass Communication!

Texas State’s 2017 NSAC Team Continues Winning Streak

The School of Journalism and Mass Communication and McCoy College of Business is proud to announce that Texas State’s 2017 AAF-NSAC team has placed third at the AAF District 10 Convention and Student Competition for its campaign for corporate sponsor Tai Pei. The team also won the Special Judges Award for Best Media Plan.

In addition to the team win, advertising and communication design student, Angela Rhys received the Jeanie Ruedy scholarship for $2,500, and Breonna Ruffin was recognized for being selected as one of AAF’s Most Promising Multicultural Students for 2017.

Because the Tenth District is a super district, the 18 entrants from universities across Texas, Oklahoma, Louisiana, and Arkansas are split into two pods of nine schools each. Led by co-advisors Dr. Rick Wilson and Ms. Jenny Buschhorn, Texas State competed directly with the University of Central Oklahoma, who won first place, second place winner Texas Christian University and other past district winners including Texas A&M.

SJMC alumna and PR professional Jennifer Walsh visits Texas State

SJMC alumna Jennifer Walsh visited Texas State University on Friday morning as a guest speaker in an Intro to Public Relations class. Walsh, who is currently Head of Communications at Covestro, highlighted the importance of writing, personal branding and crisis management as a public relations professional.

Walsh, a former journalism major, said she never imagined she would be working in PR.

“When I was a student, I worked at newspapers and was heavily involved in writing. I never thought I would work with public relations, but now I love it. And I apply my journalism background into everything I do,” said Walsh.

Day-to-day, Walsh is in charge of both internal and external communication for the Bayer subsidiary located in Baytown, TX, including the planning and development of content for electronic billboards, the printed newsletter, the e-newsletter, and even flyers and posters.

“It doesn’t matter where you’re going – you need a foundation in writing,” said Walsh.

Much of Walsh’s job also focuses on building Covestro’s corporate reputation and developing a plan for crisis management. Because most crises can’t be predicted, Walsh explained the importance of being “a good corporate citizen,” saying, “If you haven’t made any donations to charity or you don’t have a presence on social media before a crisis happens, it’s too late.”

Walsh said Covestro has a strategic approach to the events and philanthropies it supports, but it mostly focuses on STEM initiatives, environmental causes, education and workforce development.

“We’re a chemical company, and we have emissions. So much of our strategy is built on how we can offset some of those negative impacts,” said Walsh.

One such initiative is Solar Impulse, a plane that flew around the world last year running completely on solar energy. Covestro not only funded the plane, but its products went into its development.

While Walsh said she loves being part of these positive company-wide efforts, one of the most rewarding aspects of her job is giving back to her local community.

“Especially in this job, I get to do things that benefit the local communities where I live and where my kids go to school,” said Walsh. “It’s things like that that make you feel good.”

Walsh advised students to bone up their digital portfolios and social media. “If I’m hiring someone, I’m looking at your social media,” said Walsh.

Walsh said Twitter, Instagram, Linked In and her personal website have helped her secure her online brand.

Many thanks to Ms. Walsh for speaking to our students on Friday. We love hearing from professionals in the industry, especially SJMC alums!

Mass Media & Society Cyber Club

Dr. Susan Weill is launching a new TRACS-based club for SJMC students! The club has no dues or fees and focuses on how the mass media interprets the world, especially through movies, television programs and documentaries.

Here’s how the Mass Media & Society Cyber Club will function:

  • A movie, television program or documentary will be posted monthly for members to watch. (Members will receive a notification email.)
  • After members watch the movie, television program or documentary, they will then post an observation and reply to other members’ observations.  Observations should focus on how the movie, television program or documentary might impact society.

Interested students should email Dr. Weill at weill@txstate.edu to be added to the Mass Media & Society Cyber Club membership.