Texas State announces new NSAC team

Texas State NSAC Advertising teamTexas State is excited to announce the student members of its National Student Advertising Competition (NSAC) Team. NSAC is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client.

This year’s client is frozen food manufacturer, Tai Pei. Students from the Advertising, Communications Design and Marketing Sequences will work through the spring semester to create and present a marketing and advertising plan for Tai Pei. Their work will be judged by a panel of advertising professionals at the district, semi-final and national levels.  In 2016, the Texas State NSAC team brought home the District title.  The 2017 team hopes to go all the way to New Orleans for the National Competition in June.

Account Management
Adam Raiford
Vanessa Villescas

Account Planning
Dinesse Dominguez
Katelyn Neu

Media Planning
Ashlee Bilbo
Adriana Bueno
Kalyne Leger
Chelsey Rosine

Copy Direction
Philip Bridges
Kiersta Hoover
Kiley Jones
Zachary Reed

Art Direction
Beau Carnes
Pedro Moreno
Angela Rhys
Christina Rodriguez
Albert Suarez

Production
Tara Dotson
Tyler Weems

Experiential
Breonna Ruffin

Plans Book
Samantha Byrd

Faculty Advisors
Jenny Buschhorn, MA, Assistant Professor of Practice, Advertising
Dr. Rick Wilson, Assistant Professor, Marketing

 

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8th Annual Graduate Student Research Conference

Photo by Dr. David Nolan

Photo by Dr. David Nolan

The Graduate College once again held a conference for graduate student to showcase their studies and projects. Held on Nov.15-16, it was the Eighth Annual International Conference for Graduate Student Research at Texas State University. Mass Communication graduate students presented their research and plan for furthering their research questions and studies. All the presentations were reviewed and open for questions by those who sat in on the presentations.

Mass Communication student Dylan Lochridge-Fletcher presented her research on “Women of Color on Television.” She delved into the stereotypes women of color usually have on screen as well as the set roles they are limited to play. She picked three different television shows that represented the stereotype role, has a woman of color play the sidekick role and then one show that had a woman of color as the lead role. She brought attention and insight to the topic of stereotypes of women of color as they are portrayed on television.

Another Mass Communication graduate student, Sara Shields, presented her topic of “Exploring Effects of Social Media on Brand Perception.” She explains that brands online reach not only more people but have transformed to a more personal and relatable technique to sell. She gave examples of commercials that show stories or things that have little to do with the actual product and more of what she calls “pulling of the heart strings.” She brought fresh insight to the new method of brands connecting to their audience.

There were many presenters from all fields and majors of the graduate program that shared new ideas and fields of research to be considered. The conference not only had student speakers but  the keynote speaker for the luncheon on the 16th was Dr. Cal Van Aacken, the Learning Lab Coordinator at the Student Learning Assistance Center at Texas State University. He presented “Veterans Transitioning to Graduate School: What it is like and what you can do to support them.”

Overall the panels, speakers and student presenters brought new ideas, insight and thought to their fields of study as well representing the students who further their study and education.

Story by Annabel Fidler

Featured Student: Sara Shields

11205507_1094288760588668_4648911632773368105_nWith a love for drones, web design and technology, Digital Media graduate student Sara Shields is constantly looking for new, innovative ways to tell a story. That’s what led her to her newest endeavor: graduation video “e-nouncements.” As she works hard in earning her master’s degree from the School of Journalism and Mass Communication, Shields shared with us what led to her passion for these new media projects and how she hopes to use them for her future.

Q: What is the “senior graduation” video about?

Sara: I just recently made a “senior graduation” video (shown below).
While I was doing a friend’s senior portraits, I also captured candid moments during our photo session through a video format.

Q: Why did you make the video?

Sara: I’ve always tried to find interesting or creative ways to visually tell a story. For a few years, I’ve been doing senior portraits and designing graduation announcements for college seniors. One day I was trying to think of new creative ways to announce a college graduation, when all of a sudden the video idea hit me: “E-nnouncements.” Rather than announce a senior’s graduation through printed images or invitations, why not “e-nnounce” it online through a video? Since my main passion is videography, I decided this would be a perfect opportunity to try something new and different on a digital platform.

Q: What would you like to do once you graduate?

Sara: Once I graduate, I hope to find a job doing videography or web design, as these are two of my passions.  


Sara received her bachelor’s degree in Public Relations at Texas State University, and now she teaches two Web Design and Publishing courses in the mass communication program and loves the challenges and opportunities in web design. Great job, Sara! If you would like a graduation video made by Sara, check out her contact information and website below!

Email: saramshields@gmail.com
Website: www.sara-shields.com