Trisha Espinoza joined us for Mass Comm Week

Trisha Espinoza remembers the time she sold everything and went into debt.

She had one goal in mind—to be a leader in the communication industry. After all, as she put it, Espinoza did not want to put in all this hard work and sit behind a desk.

Espinoza obviously reached her goal relating her journey to communication students Oct. 19 as a during a question and answer session in conjunction with Mass Communication Week.

Upon graduation, Espinoza started her career at News 8 Austin before joining Viacom as an intern with MTV’s development team in 2002. She spent seven years with MTV and MTV2 before becoming Director of Programming.

TrishaEspinoza joined NBC Universal in 2010 where she was the vice president of programming for Oxygen Media. She returned to Viacom in 2014 and is now the current Vice President of Program Scheduling for BET.

Espinoza turned to Texas State University to accomplish her goal. She was 25 years old at the time and was eager to get started.

“I remember sitting in Dr. (Laurie) Fluker’s office and crying to her saying I was so old and wasted so much time,” Espinoza said. “In reality I was right where I needed to be but that was just my sense of urgency, I wanted to do all I could to get ahead.”

Espinoza spent her session discussing all the stepping-stones it takes for people to work their way up in the industry. She talked about the importance of internships and perfecting a resume and networking

“I was shocked when she told us how many resumes she sent out,” said Tayler Chambless, Mass communication student. “She said she sent out 200 resumes and only got six internships from it, I admire her dedication and the drive she had to never give up.”

While attending Texas State, Espinoza worked at KTSW radio. She graduated at the top of her class and has left an impression on former faculty members.

“She searched for awhile,” said Tim England, Mass Communication associate professor. “People can relate to her because everyone struggles, but she found a path and continues to work her way through this profession.”

Throughout Espinoza’s discussion, she spoke of her failures and successes. She told students the media industry is for passionate and dedicated individuals.

“Never stop learning,” Espinoza said. “Always be grateful for where you are in life but strive to go further. I am thankful for where I have been and I am excited to see where I will go because we are never finished growing.”

By Molly Dodge

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SJMC Attends SXSW Eco 2015

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Last week, Oct. 5-7, a group of SJMC students and faculty had the opportunity to attend SXSW Eco in Austin. In its fifth year as an annual offshoot of SXSW, the three-day conference covered a variety of eco-conscious topics. From the future of food production to using memes to raise climate awareness, Texas State professors and students dove head first into a realm where the world’s problems are being solved through creative innovation.

SJMC part-time lecturer Jordon Brown was impressed by the range of technologies being used for ecological and social good:

As someone who has attended several other SXSW events (a few i’s, a couple Edu’s) I wasn’t prepared for the absolute insane vision of the future that was SXSW Eco. In the span of three days, I heard about a method of transportation that moves at the speed of sound, meat being grown in labs, self-driving cars, a town that’s moving to 100% renewable energy (in Texas, no less!), and crowd-sourcing satellite imagery that identifies areas of need after natural disasters. As someone who is an advocate of tech, Eco and I got along splendidly. My main takeaway from Eco: the future is here, the future is amazing and I want to be a part of it.

Several panels discussed gendered global issues. SJMC graduate student Josh Morrison found out what gender has to do with sustainability at one of his favorite panels:

Panelists at Sex and Sustainability: Youth Reproductive Rights couldn’t help but joke that it was the only conference session with the word “sex” in the title. Far from being an opportunity to talk about sex, the panel was an insightful exploration of issues of the body, specifically reproductive rights, and their implications in the struggle to care for our planet. Advocacy is imperative for the implementation of reproductive regulation tools in parts of the world where they are culturally taboo. Cat Lazaroff and Jade Begay of Resource Media stressed the importance of communication in social advocacy. I spoke with Cat Lazaroff after the panel to find out more:

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#NewsEngagementDay at Texas State

Last Tuesday, October 6th, was News Engagement Day, an initiative started last year by the president of the Association for Education in Journalism and Mass Communication aimed at getting young adults to pay more attention to the news.

Assistant Professor of Journalism & Mass Communication, Kelly Kaufhold led this year’s initiative by standing outside the LBJ center and playing “News Engagement Cash Cab,” a game show that asked students current events questions. The initiative isn’t just targeted for journalism students but all students on campus around the nation.

Students who were able to answer a few questions correctly won prizes, like key rings, car phone chargers and t-shirts. Every participant received a free News Engagement Day wristband.

Kaufhold is a member of the executive committee for News Engagement Day and a founding member. This is the second year for the event, which was designed to find creative ways to get young adults more involved with news.

“I hope students learn that news can be fun, and that’s it’s always important. I also wanted to get the message across that news impacts them and that they have a responsibility to stay informed,” Kaufhold said.

To see more tweets and pictures from the event, check out the Twitter hashtags for #NewsEngagementDay and #TXST!

I see London, I see France, I see SJMC students with a study abroad chance

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Study Abroad 2015: Aisling Niestroy and Rebecca Silvas at the Eiffel Tower

Join us next Friday, Oct. 9 at 1 p.m. in Old Main 320 for our first information session about the 2016 London-Paris study abroad opportunity.

The program includes class meetings on campus in Summer II before the 12-day media and cultural immersion trip to two of the world’s top capital cities, from July 18-July 29.

Students will receive six credit hours and choose from Strategic Communication, Travel Writing, International Communication, International Advertising/ PR Issues or an Independent study.

The program also includes visits to leading global media companies such as the BBC, The Guardian, Agence France Presse, and Weber-Shandwick and international organizations such as UNESCO and Sorbonne University. Cultural tours of the two cities include a visit to the iconic Eiffel Tower and the Tower of London.

Academic Program Director Dr. Sandy Rao and Dr. Bruce Smith will be accompanying students on the trip.They have each been to six continents around the globe and are highly experienced professors. Also accompanying the group will be Study Abroad Program Assistant Mr. Harry Bowers.

Read more on the blog from graduate student, Aisling Niestroy’s and 10 things she learned from last year’s trip and AJ Arreguin’s post about their tour of the BBC in London.

Students at the BBC in London

Study Abroad 2015: Students at the BBC in London