SJMC welcomes Dr. Becerra as Interim Director of CSLMM

Dr. BecerraWe would like to welcome Dr. Enrique P. Becerra as Interim Director of the Center for the Study of Latino Media and Markets (El Centro) in the School of Journalism and Mass Communication. Dr. Becerra is an Associate Professor of Marketing at McCoy College of Business Administration. CSLMM Founding Director Dr. Federico Subervi is on a one-year leave of absence and is scheduled to return to Texas State in September 2014.

A native of Colombia, Dr. Becerra has more than 8 years of professional expertise in Latin American markets including private equity investment and fund management experience in Colombia, Peru, Ecuador, and Venezuela. He received his Ph.D. in Business Administration with concentration in Marketing from Florida Atlantic University. His research explores the influence of culture and/or ethnicity on consumer behavior. Dr. Becerra is active in the American Marketing Association and his work has been published and is forthcoming in the Journal of Advertising Research, the Journal of the Academy of Marketing Science, the Journal of Business Research, and the European Journal of Marketing.


UK Study Abroad with the SJMC

London and Wales

image from

If you haven’t already heard, the School of Journalism and Mass Communication is offering a hybrid study abroad program to the United Kingdom during the 2014 summer I session (date pending approval of the Board of Regents).

This unique approach provides pre-departure course instruction in San Marcos and online then takes students to the United Kingdom on a 10-day immersion of field visits to the media centers of in Edinburg, Scotland; Cardiff, Wales; and London, England. Want to learn more? Come to an information session:

  • Sept. 25 PRSSA Meeting, 5:30,  OM 320
  • Oct. 10  SJMC info. session, 2:00, OM 320
  • Oct. 17  SJMC  info. session, 2:00, OM 320
  • Oct.  31 Study Abroad Fair, 10:00-2:00, Quad
  • Nov. 6   SJMC info. session, noon, OM 320
  • Nov. 7  SJMC info. session, 3:30, OM 320
  • Nov. 12  SJMC info. session, noon, OM 320
  • Nov. 13  SJMC info. session, 10:00, OM 320

SJMC alumna writes article on Latino spending

Karen GarzaWe’d like to give a shout-out to Karen Garza, a fomer SJMC student and member of El Centro’s Center for the Study of Latino Media & Markets, for her recent article published on Karen is now working toward her MA at Florida State University. Congrats, Karen!

PR major Matthew Clark featured on “Be A Bobcat”

The School of Journalism and Mass Communication was proud to see PR major Matthew Clark highlighted in a “Be A Bobcat” feature for Texas State University. Matthew honored SJMC faculty Bruce Smith for his teaching, and he talked about his passion for the public relations industry. Check out the video and read his interview here. Congrats, Matthew!

SJMC welcomes new faculty

Each semester we welcome new students into the School of Journalism and Mass Communications, this year being no different. This Fall, however, you’ll also be seeing some new faces throughout the faculty.

We’d like to take a moment to introduce you to some of them:

vanessaDr. Vanessa Higgins Joyce
Dr. Joyce will be teaching Undergraduate Research Methods, Graduate Research Methods, and Media Systems in Latin America (Graduate).  She’s excited about getting involved with the Latino Media Center (El Centro).

“The learning environment here is terrific, and I can’t wait to start teaching!”

_MG_7673Dr. Enrique Becerra
Dr. Becerra is an associate professor at the department of marketing at McCoy College of Business Administration, and has been at Texas State since 2005. This semester he will be teaching International Marketing and is excited to be part of The Center for the Study of Latino Media and Markets.

He recently returned from doing research overseas on the effects of perceived security risk on consumer behavior and is excited about finishing the project and bringing into the classroom all the knowledge that comes from it.

NuckollsKelsey Nuckolls
Ms. Nuckolls has been the Ad Coordinator for the University Star for just over a year and will be teaching Ad Media Sales.

“It’s been fun to plan everything, from the textbook used to topics to guest speakers,” she says of planning for her first time teaching a college course. “I cannot wait to implement all of this into the course!”

BaraschCarole Barasch
Besides teaching a class at Texas State this semester, Ms. Barasch is the communications manager for the City of Austin’s public health department. She’ll be teaching Intro to Public Relations.

“I’m jazzed about meeting and getting to know 40 students and exploring their emerging interests in this arena.”

BensmanMugTodd Bensman
Before coming to Texas State, Mr. Bensman worked domestically and abroad as an investigative newspaper, television, and magazine journalist for more than 20 years. He has reported in more than 20 countries, ranging from Syria and China to Angola and Nicaragua. Domestically, his reporting spurred numerous federal investigations, indictments and convictions.  This semester, he will be teaching Editing for Clear Communication.

“I am particularly looking forward to an active interaction with students,” he says about the upcoming semester.

CaryAnneOlsen5Cary-Anne Olsen
Ms. Olsen will be teaching Web Design & Publishing and assisting with Mass Comm Week. She originally took the class from SJMC associate professor Cindy Royal while Cindy was a PhD student teaching at the University of Texas. Cary-Anne went on to become a Webmaster for UT’s College of Communication Career Services and then Web & Graphic Designer at Concordia University Texas.

“I’m thrilled,” she says, “to be able to teach the class that gave me so many opportunities I otherwise would not have had.”

pdennis-webPatricia Diaz Dennis
Ms. Dennis will be teaching Media Law & Ethics. She hopes to convey her excitement and make the study of constitutional law and the First Amendment fun and relevant for public relations and journalism majors.

“I’m awfully happy to be at Texas State, excited about the class topics, and look forward to benefiting from the students’ perspectives and insights.”

Student Organization of the Month: LCA

LCA OfficersOrganization Name: Latino Communication Association (LCA)

Recent events: LATISM 2013 Conference – New York

Recent projects: Premios Texas-Univision, Puntos de Vista 2013, Student Org Fair, SJMC Showcase, Fund raising in the quad

Meeting times / location: Tuesdays at 5:30 (every other Tuesday) in ASBN room 350

Plans for the future: Mass Comm Week, LATISM 2013 in New York, workshops, guest speakers, volunteering, professional networking and conferences


President: Bianka Valdez
Vice President: Michele Anderson
Secretary: AJ Arreguin
Treasurer: Bianca Garibay
Historian: Valeria Gonzalez
Social Media: Delma Limones


Web Resources:


SJMC Grad Heads to D.C. to Intern with NPR

ImageSchool of Journalism and Mass Communication Graduate School alumna Kiana Fitzgerald will be leaving Texas next month for Washington, D.C. to begin a digital music internship with NPR. She’ll be assisting in the production of radio-to-web and web only stories for the music website.

Kiana applied for the internship the first day applications were accepted last May after some nudging from a classmate. Then, she says, “I endured the waiting game.”

It wasn’t until two months later on July 31, she received an email from someone in NPR’s music department. After a phone interview, editing assignment, and talk with Kym Fox, Kiana’s mentor/reference and senior lecturer at the School of Journalism and Mass Communication, she had the position.

“Music is such an integral part of public radio, the way it tells stories and connects with listeners,” says Fox. “The NPR internship will give Kiana an opportunity to use her new media skills and give her a chance to explore life outside Texas.”

This won’t be Kiana’s first time to the city. Earlier this year she was invited to the White House Correspondents Weekend after the organization True Blue Inclusion saw her work on the South by Texas State (SXTXState) project.

“I immediately fell in love with the area and knew once I graduated I would have to find my way back, but I never imagined it would happen this quickly or this awesomely,” she says.

Kiana’s advice for students getting ready to graduate or just looking to land a great internship, “don’t psych yourself out of aiming for the thing you really want to do. Don’t waste time in a position that you know isn’t going to lead you toward the larger goals in your life. Know your worth and keep pushing it higher. Don’t let yourself depreciate.”