Dr. Muk wins best paper at Society for Marketing Advances annual conference

Alexander MukDr. Alexander Muk, lead author of the research paper Cultural Influence on Young Consumers’ Intentions to Become Brand Page Fans: Individualism versus Collectivism has won the best paper award in the cross-cultural and global marketing track at the coming 2013 Society for Marketing Advances annual conference. The co-authors of the paper are Dr. Christina Chung of Ramapo College and Dr. Jonghoon Kim of Incheon National University. The 2013 Society for Marketing Advances conference is scheduled for late October in Hilton Head, South Carolina. Dr. Alexander Muk is an Assistant Professor of Advertising in the School of Journalism and Mass Communication.

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