Students get inside look at sports broadcasting

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Eleven students from the MC4357D Sports Media class visited San Antonio’s AT&T Center (April 12th) for a fieldtrip with the San Antonio Spurs broadcast crew.

Mike Kickirillo, Director of Broadcasting and ’88 Texas State alumnus, guided the students through the TV truck’s intricacies and gameday preparation prior to that night’s telecast of the Spurs’ game against the Sacramento Kings.

Kickirillo also toured the students through the media areas of the arena and explained the set-up for the TV cameras.

The students then had separate sessions of Q&A with Fox Sports Southwest TV play-by-play anchor Bill Land and the radio voice of the Spurs, Bill Schoening.

While visiting the AT&T Center, the students met producers Daniel Ashcraft (Texas State ’96), Carter Snowden (Texas State ’08), Robert Fisher (Texas State ’10) and production assistant Aerin Carreno (Texas State ’12).


Texas State’s 2013 NSAC team wins Best Promotion at AAF 10th District Convention

aafThe National Student Advertising Competition (NSAC) team brought home the Judges Special Award for Best Promotion at the American Advertising Federation (AAF) 10th District Convention held April 10 – 13 in Tulsa, Okla. The team had the second best plans book, tying with the University of North Texas and ranked fifth for its presentation and for its overall score with the campaign it developed for the Glidden® Brilliance Collection at Walmart.

Director of Promotions Veronica Garcia and Public Relations Director Rebecca Saathoff led Ana Cedillo, Audrey Cuellar and Anna Lemmons—all advertising majors—in the development of the winning promotional program. In addition to advertising majors, the 20-member NSAC team also included communication design and marketing students.

Advertising lecturer Emmeline Aguirre advised the team for the first time this year and worked with marketing professor Mary Ann Stutts, who has coached the team to numerous district and national wins over the past 30 years.

Texas State competed against schools from Texas, Arkansas, Oklahoma and northwest Louisiana, including the University of Houston (first place), the University of North Texas (second place), Texas Christian University (third place) and Texas A&M (fourth place) among others.

Each year, more than 150 colleges and universities across the nation participate in NSAC. Students develop an integrated communications campaign for a corporate client, writing a 20-page plans book and giving a 20-minute pitch presenting their ideas. District winners move on to compete at the national AAF convention in June. For more information about the AAF and NSAC, visit

Student media reunion to be held on May 4th

When: Saturday, May 4, 2013 at 6pm
Where: LBJSC Ballroom

Current and former staff members of Texas State student media organizations are invited to attend a student media reunion on May 4th.

This is first reunion of its kind at Texas State that includes the University Star and KTSW.

The event will include cocktails, dinner, and a silent auction with proceeds going towards scholarships for the University Star and to establish a scholarship for KTSW.

New KTSW managers and directors for the 2013-14 school year will be introduced and outgoing staff will be recognized as well.

For more details, please contact Linda Allen at 512-245-8052 or Check out the photo gallery below to see last year’s reunion.

KTSW wins awards from Texas Intercollegiate Press Association

The KTSW-FM 89.9 team brought home 5 awards from the 2013 TIPA in Dallas.

Winners are:

1st place – Radio Sportscast – Mason Robinson, Weston Warner, Matt Southall

1st place – Radio, Spot Commercial, PSA, Promo – Emily Reas

1st place – Radio Feature Story – Greg Burnam

2nd place – Radio Documentary – Matt Alvarez

2nd place – Radio Public Affairs – Shannon Williams, Sarah Vasquez, Alex Navarro, Megan Carthel, Lemondria Hobbs

Congratulations to all winners!

Texas State PRSSA Bateman Team wins honorable mention for ‘Be the Difference’

photo of participantsTexas State University’s 2013 PRSSA Bateman Team was one of 16 teams nationally to receive honorable mention for its anti-bullying campaign called “Be the Difference.”
Seniors Callie Hill, Rachel David, Marissa McMinn, Seth Schoolcraft and Kerri Driver comprised this year’s team. They worked closely with officials with the San Marcos Consolidated Independent School District.
“The ‘Be the Difference’ campaign celebrated differences among people and tolerance,” said Chuck Kaufman, senior lecturer and faculty adviser of the Bateman team. “Thousands of people were exposed to the bullying issue through traditional and new media to a difficult, but real, local, state, national and international problem.
“The students used excellent research, including an extensive survey among students in different age brackets, and teachers, to devise an excellent public relations plan. They executed it well.”
Callie Hill, team leader, said, “Through in-school programs and displays, publications, and traditional and social book media, the campaign began an important dialogue. We have learned that the education about bullying must be ongoing as new students make their way onto the playgrounds, school hallways and, of course, online. We believe today’s students in San Marcos have an opportunity to develop a trust between themselves and people in authority — parents and teachers.”
Among the honorable mention teams in the national competition were Brigham Young University, Butler University, the University of Alabama, the University of Florida, the University of Maryland and the University of Minnesota. This year’s finalists were Kent State University, Loyola of New Orleans and North Dakota State University.
Kaufman and the team saluted Pam Guettner, director of Curriculum and Instruction PK-12 for SMCISD, for her insights into the issue and support for the campaign team’s efforts.

Featured Student: Zahra Farah

zahra farahThis upcoming summer will be an eventful one for journalism junior, Zahra Farah. She has earned a spot in the prestigious Chips Quinn Scholar Internship and will be interning at the Kentucky Courier Journal. Founded in 1991, Chips Quinn is a Freedom Forum program that trains young journalists of color and only accepts about 20 interns each year.

Farah started out as a student in the Urban Journalism Workshop, a workshop for high school students taught by Kym Fox each summer in San Antonio. She transferred to Texas State from San Antonio College. Farah has previously worked as an intern at the San Angelo Standard Times and was awarded both a Texas Auto Writers scholarship and a Bess Whitehead Scott journalism scholarship.

SJMC Oganization of the Month: Texas State Ad Club

Texas State Ad Club

Meeting times / location:
The Ad Club meets every other Tuesday at 7 pm in Old Main 234.

Plans for the future:
This Spring: Austin Ad Fed Agency Crawl in April
Fall: In-state agency tour, participation in the AAF-Houston Student Competition
On-going: Guest speakers from Central TX agencies, socials and volunteer opportunities for members, participation in student org fairs and on-campus fundraisers.

President: Brittany Teague, Vice President: Kelby Schmidt, Secretary: Magen Bork, Treasurer: Adrienne Babola, VP of Programs: Kris Garza, VPs of Communication: Rebecca Ciceri and Chris Gillis, VP of Socials: Veronica Garcia

Web Resources:
Website | BlogFacebook | Twitter | More Pics

Professor Grimes speaks on Sandy Hook shooting

SJMC students Micah Bustos and Alexandra Walker interviewed Professor Tom Grimes about his recent USA Today op-ed regarding the Sandy Hook Elementary shooting in Newtown, CT. Grimes provided his insights on the tragedy and discussed some of his research on media violence.

Professor Tom Grimes on Media Violence from SJMC at Texas State University on Vimeo.