Ad club takes on the Big Apple

by Brittany Teague and Kelby Schmidt

ad clubThe Texas State Ad Club recently made a monumental trip to NYC to explore prestigious advertising agencies, experience city life and enjoy an unending buffet of street food. Junior and VP of Programs Kristopher Garza organized the trip for 32 to officers and members that took place Jan. 7-11. Students toured advertising agencies McGarryBowen, Droga5, Y&R, Poke, Deutsch, Inc. and McCann. They also visited Tumblr and The New York Times.

At these venues, students were given presentations on the respective company cultures, big clients and creative executions. The hosts also advised how to stand out from the applicant crowd, build a creative portfolio and wow your future bosses. The most exciting part for many students was viewing some of the creative executions and exploring each agency’s unique culture.

The Ad Club officers also had the great pleasure of going to dinner with two Texas State Alumni, Michael Baum and Diana Ovalle, while in New York. Diana is Business Coordinator at Ad-ID of 4A’s and previously worked at Deutsch as an Assistant Account Executive. Michael works at Cline Davis & Mann, an agency that specializes in healthcare brands.

Diana and Michael had nothing but wonderful things to say about Texas State. They reminisced about the “good ol’ days” of being in Ad Club and competing on the AAF team here short years ago. Diana and Michael eagerly shared their contact information and connect on social media, and they plan to start a formalized alumni group for Texas State students who graduate and start their careers in New York City.

Students also heard from alumnae Maira Garcia and Monica Apodaca about their jobs in the Big Apple

Ad Club Goes to NYC from SJMC at Texas State University on Vimeo.

When students weren’t networking with New York’s finest ad professionals, they ventured out into the city making music videos in Times Square, walking around Central Park, viewing the city from the Empire State Building, admiring famous art at The Met and MOMA and spending way too much money at multi-floor department stores. Exhausted and sore, the Ad Club safely returned home with empty pockets, new connections, bigger dreams and lifelong memories. They can’t wait to see where they go next year!

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