Ad club takes on the Big Apple

by Brittany Teague and Kelby Schmidt

ad clubThe Texas State Ad Club recently made a monumental trip to NYC to explore prestigious advertising agencies, experience city life and enjoy an unending buffet of street food. Junior and VP of Programs Kristopher Garza organized the trip for 32 to officers and members that took place Jan. 7-11. Students toured advertising agencies McGarryBowen, Droga5, Y&R, Poke, Deutsch, Inc. and McCann. They also visited Tumblr and The New York Times.

At these venues, students were given presentations on the respective company cultures, big clients and creative executions. The hosts also advised how to stand out from the applicant crowd, build a creative portfolio and wow your future bosses. The most exciting part for many students was viewing some of the creative executions and exploring each agency’s unique culture.

The Ad Club officers also had the great pleasure of going to dinner with two Texas State Alumni, Michael Baum and Diana Ovalle, while in New York. Diana is Business Coordinator at Ad-ID of 4A’s and previously worked at Deutsch as an Assistant Account Executive. Michael works at Cline Davis & Mann, an agency that specializes in healthcare brands.

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Faculty Spotlight: Gilbert D. Martinez

Gilbert Martinez

Martinez visited the Columbia Icefield in the Canadian Rockies last May

SJMC Concentration: Journalism

Hometown: McAllen, Texas

Current city: Austin, Texas

What brought you to the SJMC at Texas State University? I was brought to SJMC to teach media law. In addition to teaching, I also serve as an assistant director in the School of Journalism & Mass Communication.

How long have you been with the SJMC? I’ve been here since Fall 2003.

What courses do you teach? My main responsibility is to teach MC 4301 Mass Communication Law & Ethics. I also teach in the Honors College: HON 3396E: Free Speech, Free Press and the Supreme Court of the United States.

In past semesters, I have taught MC 1313: Writing for the Mass Media and MC 3383: Editing for Clear Communication. In addition, I have taught an honors section of US 1100: University Seminar.

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Alumna proves willingness to move pays off

Rita GarciaSince graduating in 2006 with a double major in mass communications–emphasis electronic media–and Spanish, Rita Garcia has been busy being promoted and receiving awards.
She starting reporting at KRGV-Channel 5 in the Rio Grande Valley but said, “I had to move around to move up.”

That is exactly what she did.

She moved to Los Angeles, joined KCBS/KCAL9 and became a freelancer and reporter. Her first major story was the death of Michael Jackson, and they escalated from there. Going from the red carpet to the fire lines, Garcia reported on the longest fire in the history books.  She remembers “having to be careful following the fire trucks to find our way back out.”

Garcia got her own chance to walk across the red carpet when she accepted the Tracy Miller Merit Award alongside Brady Bunch mom Florence Henderson. She received the award for her dedication and hard work to the organization Alliance for Women in Media (AWM).  She ecstatically said, “When I walked down the red carpet, people wanted to interview me. I was shocked, I am the one usually doing the interviewing.”

Leave with Something to Show

Her advice to future reporters is to get an internship and work hard at getting a quality demo reel.  She said Texas State University has “the best journalism programs.”

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