Alumni Profiles: Sonia Diaz


Sonia Díaz, BA 2006, joined Balsera Communications, an award-winning US Hispanic public relations and public affairs agency in Miami, Florida, in July 2011 as a Senior Account Executive. Most notably, Balsera Communications is recognized for its outstanding efforts during the Obama 2008 election, during which time, the agency spearheaded efforts to mobilize the Latino vote and brought the largest number of Latinos to the polls than any other election in the history of U.S politics. In her role, Sonia helps Balsera clients reach the U.S Hispanic community on issues that directly impact them through public relations and advocacy efforts.

Before coming to Balsera, Sonia was part of the travel and tourism team at Burson Marsteller Latin America where she helped lead public relations and branding efforts for the Costa Rica Tourism Board in the US and Canada. While on the Costa Rica team, Sonia led a digital campaign to raise awareness for shark finning around Cocos Island, which earned them an International Public Relations Award (IPRA) nomination. Additionally, Sonia managed and chose the content featured on “Save My Planet,” a groundbreaking ABC LiveWellHD show that focused on the conservation efforts being led by the tourism industry in Costa Rica. “Save My Planet” went on to receive several regional Emmy nominations, including one for “Outstanding Educational Content.”

In addition to U.S Hispanic and tourism campaigns, Sonia has done work in technology, consumer brands, corporate communications and B2B. Sonia graduated in 2006 with a BA in Modern Languages, as well as a Minor in Mass Communications. She is fluent in both Spanish and English.


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