Texas State announces new NSAC team

Texas State NSAC Advertising teamTexas State is excited to announce the student members of its National Student Advertising Competition (NSAC) Team. NSAC is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client.

This year’s client is frozen food manufacturer, Tai Pei. Students from the Advertising, Communications Design and Marketing Sequences will work through the spring semester to create and present a marketing and advertising plan for Tai Pei. Their work will be judged by a panel of advertising professionals at the district, semi-final and national levels.  In 2016, the Texas State NSAC team brought home the District title.  The 2017 team hopes to go all the way to New Orleans for the National Competition in June.

Account Management
Adam Raiford
Vanessa Villescas

Account Planning
Dinesse Dominguez
Katelyn Neu

Media Planning
Ashlee Bilbo
Adriana Bueno
Kalyne Leger
Chelsey Rosine

Copy Direction
Philip Bridges
Kiersta Hoover
Kiley Jones
Zachary Reed

Art Direction
Beau Carnes
Pedro Moreno
Angela Rhys
Christina Rodriguez
Albert Suarez

Production
Tara Dotson
Tyler Weems

Experiential
Breonna Ruffin

Plans Book
Samantha Byrd

Faculty Advisors
Jenny Buschhorn, MA, Assistant Professor of Practice, Advertising
Dr. Rick Wilson, Assistant Professor, Marketing

 

8th Annual Graduate Student Research Conference

Photo by Dr. David Nolan

Photo by Dr. David Nolan

The Graduate College once again held a conference for graduate student to showcase their studies and projects. Held on Nov.15-16, it was the Eighth Annual International Conference for Graduate Student Research at Texas State University. Mass Communication graduate students presented their research and plan for furthering their research questions and studies. All the presentations were reviewed and open for questions by those who sat in on the presentations.

Mass Communication student Dylan Lochridge-Fletcher presented her research on “Women of Color on Television.” She delved into the stereotypes women of color usually have on screen as well as the set roles they are limited to play. She picked three different television shows that represented the stereotype role, has a woman of color play the sidekick role and then one show that had a woman of color as the lead role. She brought attention and insight to the topic of stereotypes of women of color as they are portrayed on television.

Another Mass Communication graduate student, Sara Shields, presented her topic of “Exploring Effects of Social Media on Brand Perception.” She explains that brands online reach not only more people but have transformed to a more personal and relatable technique to sell. She gave examples of commercials that show stories or things that have little to do with the actual product and more of what she calls “pulling of the heart strings.” She brought fresh insight to the new method of brands connecting to their audience.

There were many presenters from all fields and majors of the graduate program that shared new ideas and fields of research to be considered. The conference not only had student speakers but  the keynote speaker for the luncheon on the 16th was Dr. Cal Van Aacken, the Learning Lab Coordinator at the Student Learning Assistance Center at Texas State University. He presented “Veterans Transitioning to Graduate School: What it is like and what you can do to support them.”

Overall the panels, speakers and student presenters brought new ideas, insight and thought to their fields of study as well representing the students who further their study and education.

Story by Annabel Fidler

Featured Student: Sara Shields

11205507_1094288760588668_4648911632773368105_nWith a love for drones, web design and technology, Digital Media graduate student Sara Shields is constantly looking for new, innovative ways to tell a story. That’s what led her to her newest endeavor: graduation video “e-nouncements.” As she works hard in earning her master’s degree from the School of Journalism and Mass Communication, Shields shared with us what led to her passion for these new media projects and how she hopes to use them for her future.

Q: What is the “senior graduation” video about?

Sara: I just recently made a “senior graduation” video (shown below).
While I was doing a friend’s senior portraits, I also captured candid moments during our photo session through a video format.

Q: Why did you make the video?

Sara: I’ve always tried to find interesting or creative ways to visually tell a story. For a few years, I’ve been doing senior portraits and designing graduation announcements for college seniors. One day I was trying to think of new creative ways to announce a college graduation, when all of a sudden the video idea hit me: “E-nnouncements.” Rather than announce a senior’s graduation through printed images or invitations, why not “e-nnounce” it online through a video? Since my main passion is videography, I decided this would be a perfect opportunity to try something new and different on a digital platform.

Q: What would you like to do once you graduate?

Sara: Once I graduate, I hope to find a job doing videography or web design, as these are two of my passions.  


Sara received her bachelor’s degree in Public Relations at Texas State University, and now she teaches two Web Design and Publishing courses in the mass communication program and loves the challenges and opportunities in web design. Great job, Sara! If you would like a graduation video made by Sara, check out her contact information and website below!

Email: saramshields@gmail.com
Website: www.sara-shields.com

Congratulations, 2016 CBI National Student Production Awards Winners!

image0012016 CBI National Student Production Awards Winners

We would like to take a moment to congratulate the winners of the CBI National Student Production Awards Competition 2016, which were honored during the College Broadcasters, Inc. National Student Electronic Media Convention this past week.

  • 2nd Place – Best Audio Promo – “60-Second Science” – Greg Arellano, Jourdan Bazley
  • 2nd Place – Best Video Promo – “Girrrl Party Promo” – Liliana Rivera
  • 3rd Place – Best Video Promo – “KTSW Quad Promo” – Geoffrey King
  • 4th Place – Best Audio Documentary/Public Affairs – “In the Public Interest: LGBTQIA” – DaLyah Jones, Jacquelyn Carter, Sarah Bey and Clayton Kelley

Congratulations to our creative and talented students!

Going with the Current: A Google News Lab Workshop

kakaotalk_photo_2016-10-26-18-06-37

Nick Whitaker, Media Outreach Manager at Google, spoke about strategies, trends and directions in data and information and tools that Google News Lab uses to help journalists and entrepreneurs change the future of media by organizing the world’s information and making it universally accessible and useful during 2016 Mass Comm Week.

“This is a unique moment in the history of news,” Whitaker said as he opened the Wednesday afternoon session of Mass Comm Week on October 27, 2016. “There are a lot of labs popping up and people are trying new things. Industries are realizing that we should not place in one place forever. It should be adapting and changing.”

Whitaker spoke about Google News Lab’s effort to empower innovation at the intersection of media and technology by sharing his experiences of collaborating with journalists and entrepreneurs to build the future of media with Google. While there are millions of ways of storytelling and understanding the information,Whitaker said “we do this in three ways: training and development, trends, and programs.”

Whitaker also spoke about the importance of VR Journalism that virtual reality is a totally new medium of telling stories. “Interfaces are changing the way we see things. We need to come out from a comfort zone,” said Whitaker. “We need to change the mindset about anxiety into excitement about experimenting with technologies.”

Whitaker emphasized that visual striking storytelling is flourishing like never before and encouraged journalism students with new opportunities for innovation in journalism.

You can follow Nick Whitaker on Twitter at @googlenewslab. For more information about Google News Lab, visit the website g.co/newslab. 

News Engagement Day success!

Despite the disheartening statistics behind Millennials and their involvement with current news, Dr. Kelly Kaufhold spent News Engagement Day (Tuesday, Oct. 4) proving otherwise. Once again, Kaufhold did an amazing job last week engaging students in the best way possible. A “Cash Cab” style questionnaire and fantastic incentives kept the students crossing the front of LBJ Student Center curious. Kaufhold was able to draw in many students enthusiastic to prove their knowledge on current events. Even though some of Kaufhold’s questions left participants scratching their heads, he accumulated large crowds with correct answers! A perfect mix of pop culture and politics revealed that these students are far from letting statistics determine their standards of news involvement.

This slideshow requires JavaScript.

Save the Date for Mass Comm Week 2016!

photo-oct-22-1-00-23-pmMass Communication Week (#mcweek) is a few days away, and the SJMC is very excited for this year’s event! The week long conference brings in a wide variety of speakers and panelists, such as Google, Dieste, Univision, and GSD&M, all of which should be of interest to our mass communication students.

In addition to guest speakers and panelists coming to our great school, a variety of workshops and hands-on sessions will be offered to the students. There will be an average of seven sessions scheduled each day. On October 26, there will be a networking etiquette workshop put on by Career Services. The goal is to prepare students for the speed networking event on Oct. 27, immediately followed by the “Network and Chill” informal reception at 4:30 p.m. on Thursday Oct. 27 for students, alumni, faculty, speakers, advisory council and special guests.

Committee Chair Emmeline Olson, said she is looking forward to the various networking and career development sessions. “What seem like basic or innate skills actually need to be learned and practiced,” said Olson. She added, “Some of the other sessions are more knowledge- or learning-based. The soft skills gained from the networking and career development events create that next step toward getting a job.”

Mass Comm Week committee member A.J Arreguin will oversee the Public Relations, Photography and Hachar teams made up of undergraduate students who are putting the entire event together. Arreguin said he is excited to see how his team members will implement their ideas for the entire event.

The full schedule is posted on the website (txstatemcweek.com). Check the schedule and arrive early because space may be limited. You can follow them on Twitter, Facebook, Instagram and Snapchat for the latest updates.

Join us for “Cash Cab” on News Engagement Day!

image2.PNGHelp SJMC’s Dr. Kelly Kaufhold celebrate News Engagement Day on Tuesday, Oct. 4 with a “Cash Cab” from 12-1 p.m. outside the LBJ Student Center. Students who answer his current events questions correctly can have a chance to win some fabulous prizes. This special day was created by the AEJMC to encourage students to “read, watch, like, tweet, post, text, email, listen to, or comment on news.”

Started out from a national academic conference AEJMC in 2014, News Engagement Day has become a global event. Every year, exactly one month before the election day, people in all 50 states and dozens of countries encourage young people to explore news and raise awareness about the importance of being informed citizens.

image3.PNG

In preparation for the big day, Dr. Kaufhold has been tweeting his heart out on Twitter at @kkaufhold with question hints for students. When the event is done, Dr. Kaufhold plans to measure this as a research project. Research has shown that the Millennial generation tends to ignore and get less involved in the news. However, through efforts like News Engagement Day, we hope to pique students’ curiosity about the news and get students involved. For more information, follow #newsengagementday or visit the official News Engagement Day website at newsengagement.org.

Gilbert Martinez reunited with Okinawa

SJMC Senior Lecturer and Assistant Director Gilbert Martinez is known by many students for his life-questioning lectures and incomparable humor. But few are aware of what Martinez has been missing for the past 21 years of his life, or to be more precise, whom.

Martinez spent his summer preparing to present research to scholars in Okinawa, Japan which happens to be the birthplace of his mother. Although traveling across the world for business, Martinez will soon find the lost puzzle piece to his ancestry.

martinez-okinawa-family-1

Martinez and wife with Okinawa family.

It started at the beginning May with an invitation to the Fifth Annual Symposium on International Business and Social Science. The conference has always been in Japan but what caught Martinez’s attention was the exact city it was taking place in, Okinawa. Martinez was thrilled to finally have a perfect opportunity to reunite with his family that he hasn’t seen in 21 years. His last trip to Okinawa was with his mother and siblings in 1995; unfortunately, six months after the trip Martinez’s mother passed away. After her death, Gilbert lost all contact with his Japanese roots. “When it comes down to it, half of my life was empty for 21 years because we really just lost touch,” said Martinez. Gilbert knew the search for his family wasn’t going to be easy but with hard work and good friends he knew it was possible.

Martinez’s first thought was to contact some friends who lived in Tokyo; one personal friend and a Texas State University alumni who is a Tokyo correspondent for the Wall Street Journal. After a few online searches in Japan there were still no major leads. Martinez then went through a box of old papers and found his mother’s old address book that contained the names of his cousins and uncle. Although it seemed like a major breakthrough, the information fell short since his uncle had passed and all of his cousins were married women with new last names. The biggest clue was found by Gilbert’s sister in-law who had his mother’s old wallet. In the wallet was a card to a flower shop that his family worked at in Okinawa and is still a thriving business today. Even though the staff of the flower shop had no knowledge of Martinez’s family, they were determined to help find them. He sent a picture of his trip from 1995 to the employees with hopes that they would recognize at least one of his family members. It just so happened that one of Gilbert’s cousin Kiyomi was featured in the local paper for becoming the first female fire captain for the Okinawa City Fire Department. The flower shop employee showed up to the fire station, asked if she was the girl in the picture and it was a match! Kiyomi even expressed she had been searching for Gilbert and his siblings as well.

After spending a few days at the symposium, Gilbert was finally reunited with his family. Martinez was overjoyed to see his aunt Yoko, who was his mother’s only surviving sibling living in her 70’s. Through mannerisms, gestures and movements he saw so much of his mother in Yoko and the rest of his family. Martinez said, “My biggest take a way (from the trip) is the importance of family. Even when you lose touch, even after 21 years have passed, family is family; there is nothing like it in the world.”  Over two decades of separation and searching from both ends, Gilbert and his Japanese origins were joined once again.

This slideshow requires JavaScript.

SJMC students get #social

Photo from Twitter user @priscillam_28

Photo from Twitter user @priscillam_28

In mass communication, it has become increasingly important to see social media, such as Twitter, as a way to engage with communities outside people’s individual social spheres. And that’s exactly what students have done in Senior Lecturer Jon Zmikly’s Fundamentals of Digital and Online Media class. One of his assignments, the “Twitter Scavenger Hunt,” was inspired by CUNY Grad School of Journalism Social Journalism Director Carrie Brown-Smith‘s assignment of the same name.

Zmikly’s students found their unique voice among the social media noise and discovered new people to follow, promote their school, discover other people’s’ stories or see a new perspective on campus. This assignment helps students think like a storyteller, think like a persuasive communicator, and show the world what’s so great about Texas State University! Click here or view the Storify below to see some of students’ work.

Read more of this post