April 29, 2016 Leave a comment
Check out the gallery below to catch the highlights of Friday’s annual SJMC Spring Awards Ceremony! Thank you to all who attended and congratulations to all of our outstanding students!
This is a blog for the School of Journalism and Mass Communication at Texas State University
April 26, 2016 Leave a comment
By Lisa Callahan & Matt Shoewalter
The halls of the Overton Hotel and Conference Center in Lubbock roared with the cheers and cries of Team 104 as Texas State University won First Place at the district level of the National Student Advertising Competition.
“Right when I heard them say ‘First Place: Texas State University,’ I knew that everything we worked so hard for was 1000% worth it,” Art Director Taylor Kaufman said. “It was a surreal moment, and I’ll never forget it.”
Each year, The National Student Advertising Competition, sponsored by the American Advertising Federation (AAF), challenges over 200 college chapters across the country to develop an integrated marketing campaign for a corporate client. This year, each competing team was tasked with developing a campaign for Snapple. Sixteen teams from Texas, Oklahoma, Arkansas and Louisiana competed for District 10 in Lubbock from April 14-16.
Lecturer and Advertising Sequence Coordinator Jenny Buschhorn and Assistant Marketing Professor Dr. Rick Wilson held interviews in October and selected 17 students to join the team. The group of copywriters, producers, art directors, account executives, media planners and account planners began working on the campaign during their winter break, continued through their spring break and submitted their final plans book to AAF on March 25.
“The simple yet great feeling of having something you worked really hard on payoff is something that I wish everyone could experience,” said Producer Hector Sifuentes, who also received the District 10 Best Presenter Award. “It really taught us a lesson not only on the importance of working hard, but also on the philosophy of life. This is real education.”
Account Planner Rachel Sipe captured the winning moment on camera. The graduating senior said she was at a loss for words when First Place was announced.
“I couldn’t be more proud of our team,” Sipe said.
While taking home the prize was a major accomplishment, the team agreed that the relationships they formed with each other are even more rewarding.
“My favorite part of NSAC, even more so than winning, is how this ragtag group of students from different majors and walks of life became a family,” Art Director Angela Rhys said.
Media planner and presenter Roy Zorola agrees.
“There is such joy in the process,” Zorola said. “When the moment arrived, we realized that win or lose, the journey itself meant everything, because we did it together.”
Copywriter Lauren Friesenhahn credits the team’s supervisors for much of their success.
“Of course, we couldn’t have done it without Mom (Buschhorn) and Dad (Wilson),” Friesenhahn said. “If they didn’t push us as hard as they did, we wouldn’t be where we are right now.”
The Texas State University NSAC team last won a district competition in 2010 with their campaign for State Farm. The team went on to win second place at the national level.
Now, the District 10 champs begin preparation for semi-finals in May. This will determine whether the team advances to the national competition in Anaheim, California in June, when a total of eight teams go for the gold.
“While this District 10 win marks a major achievement for both us and Texas State, we still have more to go,” Account Executive and presenter Alexandria Reid said. “The work isn’t over, but we’ve never been afraid to work hard.”
April 11, 2016 Leave a comment
Just two years after graduating from the SJMC at Texas State University, Isamar Terrazas has already paved a solid foundation for her career in broadcast journalism.
Terrazas is now working for KTLM Telemundo 40, as both the Assignments New Editor and as a Field Producer.
“I am so proud of how much this station has grown,” said Terrazas. “In the two years I have been here, we went from being the #4 station to being the #1 station.”
During her time at KTLM Telemundo 40, the station was nominated for 8 Lone Star Emmys.
“I was nominated as a producer for our hurricane special, Tras La Tormenta,” said Terrazas. “We won Overall Station Excellence, being the first station in the Rio Grande Valley to do this.”
KTLM Telemundo 40’s focus is very similar to English language markets, focusing on breaking news, weather and digital media. In particular, Terrazas worked on an investigate special, Clash at the Border, which focused on the abuses of Border Patrol agents.
Terrazas credits at least some of her success to her education from Texas State University, praising the both the faculty and the electronic media sequence.
April 5, 2016 Leave a comment
April 2, 2016 Leave a comment
Six Texas State students from senior lecturer Larry Carlson’s Sports as News course and the KTSW Sports Dept. staff took a field trip to the home of the five-time NBA champion San Antonio Spurs, the AT&T Center, on Wednesday, March 30, just prior to San Antonio’s game against the New Orleans Pelicans.
Mike Kickirillo, Director of Broadcasting for the Spurs and a 1988 graduate, hosted the group with a tour of the newly refurbished arena’s camera set-up and the broadcast crew’s truck. Kickirillo showed the students how the pre-game show would be set up and explained the use of cameras, replays, statistic boxes and the integration of highlights, incoming scores from across the NBA, etc.
Inside the truck, the Texas State students met numerous Bobcat alums and even current students who are part of the Spurs’ broadcast team. In addition to Kickirillo, the other Texas Staters on the Spurs payroll include Daniel Ashcraft, Carter Snowden, Robert Fisher, Aerin Carreno, Taylor Hair, Avery Schneider and Tessa Andrade. Chuy Perez, one of the students on the trip, and a class member and KTSW staffer, said the overwhelming presence of Bobcats on the Spurs staff was inspiring.
“I’ve been a Spurs fan for so long, and the whole trip was incredible…just walking out on the court and getting to sit on the Spurs bench was amazing,” Perez said. “But getting to see and meet all of those Bobcats working for the Spurs was maybe the highlight.”
The students also got a thrill from a 30-minute visit and Q&A session with Bill Land and Bill Schoening, the TV and radio “voices of the Spurs,” respectively. The veteran broadcasters swapped stories, answered questions and advised the students.
Land praised Texas State’s approach of providing SJMC students with “real world” experience and Schoening mentioned the positive impact a Texas State education had on his son, Karl, a recent graduate and former KTSW sports director. Several of the students stayed for the game and saw San Antonio keep its perfect home record intact for the season, with a 100-92 victory over the Pelicans.
“It’s just a lot of fun to be able to do this for our students each year,” Carlson said. “Kick (Kickirillo) was one of my first students up in Old Main and we’ve been the best of friends for about three decades. He has built a championship broadcast team around a lot of our graduates because he was sold on them as interns while they were still students.”
April 1, 2016 Leave a comment
The NPPA Advanced Storytelling Workshop is a week-long event, April 3-8, held at Texas State University that brings together top professionals in the television and newspaper industry from throughout the world.
Dr. David Nolan said that he is excited for the event because it will be a full house.
“We have more than 50 professional television and newspaper photographers and reporters coming from all over the world, 10 high school students and their teachers from the Vidal M. Trevino School of Fine Arts and Communication in Laredo, Texas, my Visual Storytelling class students, and of course our award winning workshop faculty,” Nolan said.
Students will have the chance to work side by side with some of America’s best journalists, which is a unique opportunity that few institutions can offer their students.
Students who attend the workshop will develop story ideas, research, report, shoot, edit and produce two stories throughout the week.
“Every year our students come away from the workshop changed, with a better understanding of how great stories are told,” Nolan said. “Many students from previous years cite the NPPA Advanced Storytelling Workshop as the highpoint of their college experience.”
If you are interested in the workshop, visit the NPPA’s website.
March 22, 2016 Leave a comment
By: Jennifer Alvord
Texas State alumnus George Kiel III spoke to students during The Digital Media Entrepreneurship Speaker Series about his career at NiceKicks.com and non-profit organization Kiel Colon Cancer Foundation.
Kiel graduated from Texas State University in 2008 with a degree in journalism and was extremely involved during his time here. While taking 19 hours his senior year, Kiel wrote for the University Star, played basketball for the university and interned for the FOX affiliate in Austin.
Kiel is currently Editor-in-Chief of NiceKicks.com, one of the Internet’s most comprehensive sneaker-themed sites, and is the co-founder of Kiel Colon Cancer Foundation. Kiel founded the foundation and the Kick & Roll Classic 3-on-3 Basketball Event as a promise to honor his mother’s name and extend her legacy through his love for basketball and sneakers.
Since Nice Kicks is solely online, Kiel said that pushing content through social media is essential. “Social media can be a big engine as far as who sees what and how they see it,” he said. “Social media is key.”
Kiel also believes that what sets companies apart from each other is content. “Content is king,” he said. “Having exclusive content is what makes you stand out.” At Nice Kicks, Kiel helped create a series called Kicks on the Court, which is a daily feature with exclusive content about shoes worn by basketball players.
March 16, 2016 Leave a comment
The Society of Professional Journalists will recognize five student-journalists from the University Star at the historic Hilton Hotel in Fort Worth on March 18 and 19 for its Region 8 Mark of Excellence convention.
Region 8 is Texas and Oklahoma. If any students take first place, they automatically move on to the national competition, where they are judged against all the regions. Students receiving awards are Quixem Ramirez, Madison Teague, Brandon Sams, Monique Guerrero and Jon Wilcox.
“If you would see the way these students work, it’s just amazing to me the bond that’s here,” said Bob Bajackson, SJMC Senior Lecturer and Director of Student Publications. “I think the awards that they are able to accomplish, it’s just incredible.”
The SPJ committee will also recognize the University Star for its student-redesigned website.
“The website content has just exploded,” said Bajackson. “Last month we had over 30,000 page views.”
The University Star was formed in 1911 and is the oldest publication on campus.
The SPJ will also honor graduate student Becky Larson, who has a project as a finalist. Larson’s project tells the important story of the clash of Austin gentrification and the live music scene through loud music noise complaints.
“She did a fantastic job assimilating a range of new skills, identifying a data set and creating interactive elements that were relevant to our theme of telling stories about music with data,” said Dr. Cindy Royal, SJMC Associate Professor and Digital Media Sequence Coordinator.
“I am so pleased that the SPJ judges recognized this type of storytelling,” said Dr. Royal.
March 7, 2016 Leave a comment
As Station Manager, Pohlmeyer oversees the day to day operations of the entire student-run radio station, with 15 different departments reporting directly to her.
“It’s definitely bittersweet,” Pohlmeyer said. “I’ve been part of KTSW for three and a half years.”
Pohlmeyer, a SJMC student, will graduate in May with her degree in Electronic Media and Mass Communication.
“I’m writing a thesis for my minor in honors studies,” Pohlmeyer said. “It’s on the importance of radio during emergency situations — a look at the 2015 Central Texas floods.”
During the the 2015 Central Texas floods, KTSW provided significant radio and online coverage of the disaster.
She attributes much of her success to the guidance and direction instilled by Dan Schumacher, SJMC Senior Lecturer and KTSW General Manager.
“Dan is my thesis supervisor,” Tara told me. “Dan has helped me a lot. He’s helped me grow as a person. I wouldn’t be the manager, or the person I am, without him.”
If there’s one thing Pohlmeyer emphasized, it’s that she loved her time at Texas State University and KTSW.
“When I think of my time at Texas State, I will think of KTSW,” Pohlmeyer said. “It really is like leaving home again.”