SJMC students get #social

Photo from Twitter user @priscillam_28

Photo from Twitter user @priscillam_28

In mass communication, it has become increasingly important to see social media, such as Twitter, as a way to engage with communities outside people’s individual social spheres. And that’s exactly what students have done in Senior Lecturer Jon Zmikly’s Fundamentals of Digital and Online Media class. One of his assignments, the “Twitter Scavenger Hunt,” was inspired by CUNY Grad School of Journalism Social Journalism Director Carrie Brown-Smith‘s assignment of the same name.

Zmikly’s students found their unique voice among the social media noise and discovered new people to follow, promote their school, discover other people’s’ stories or see a new perspective on campus. This assignment helps students think like a storyteller, think like a persuasive communicator, and show the world what’s so great about Texas State University! Click here or view the Storify below to see some of students’ work.

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Helping TXST Athletics show off new football locker room in 360

lockersThe Texas State University Athletics Department is showing off its sparkling, brand-new football locker room – and asked for the help of the School of Journalism and Mass Communication to do so.

Athletics contacted the SJMC to assist with 360-degree photos and videos to highlight the new facility on social media.

“Creating interesting content is a great way for us to get that interaction with the Bobcat fan, and 360-degree photos and videos are some of the newest forms of media to utilize on Facebook and YouTube,” said John McElfresh, the assistant director of marketing, promotions and video for Athletics. “SJMC continues to operate on the edge of technology and prepares students by exposing them to real world experiences and equipment, so it was an easy decision to reach out and see if they could help and educate us in this venture.”

SJMC senior lecturer Jon Zmikly, who heads the 360-degree photo and video efforts for the School, visited the new locker room this past Sunday for a photo and video shoot.

“The process was impressively quick,” McElfresh said. “Jon shot the video and did his magic and had it to us within a few hours. The quality of the photo and videos was great.”

Changes in the football locker room include replacing 15-year-old lockers, which were funded with private donations. The new lockers include:

  • Keypad-locking mechanism
  • Electricity for phone chargers
  • A ventilated shoulder pad rack and compartment
  • Custom maroon, padded seating
  • Brushed steel branded hooks
  • An LED-lit Supercat
  • Custom name plates for each player

The 360-degree photo was posted to Facebook later that afternoon and has been a huge hit with Bobcat fans.

“The post reached nearly 40,000 Bobcat fans in less than 24 hours on Facebook,” McElfresh said. “That kind of exposure will open up more opportunities for interaction in future posts and help spread that Texas State pride.”

New DMI major approved

hand touching touch pad, social media concept

After many months of preparation and planning, the SJMC is proud to announce the Digital Media Innovation & Mass Communication major has been approved by the Texas Higher Education Coordinating Board. Now that it’s official, students can declare the major!

Dr. Cindy Royal, professor in the School of Journalism and Mass Communication, led the efforts for the major. “I am pleased the Texas Higher Education Coordinating Board and our Texas State University System Board of Regents values this innovative, new approach to media education,” Dr. Royal said. “I am confident that this program will result in excellent career opportunities for students who receive a degree in Digital Media Innovation.”

Students who are currently majors or pre-majors in the School of Journalism and Mass Communication and do not need any academic advising may declare the new major by completing this form.

Students who wish to declare the new major and need academic advising should call 512-245-1932 to make an advising appointment. During the advising appointment your major can be updated.

Media Innovation Lab Coming Soon

The School of Journalism and Mass Communication has add a new addition to the program. Starting this fall, students will be able to receive a BS in Digital Media Innovation. The Digital Media Innovation major will prepare students for any new and emerging media roles. Check out the gallery below to catch a sneak peek of the new Media Innovation Lab!

 

Twitter Takeover

Last week, alum and former Fundamentals of Digital Media (FDOM) Grad Assistant Randy Estevanes took over our Twitter account. He showed us and our followers what it’s like to work at a digital marketing firm.

Coffee might wake you up, but Red Bull gives you wings!

Always remember to proofread. It helps you iron out any unnecessary errors.

The SJMC also hires interns to assist in content creation and social media marketing. Learn more about it here.

Don’t forget to check out Esd & Associates when you’re looking for fall internships!

What better way to promote Goodwill on social media then with real authentic pictures!

Randy uses canva.com for its variety of design presentations, social media graphics and thousands of layouts.

Nice collage!

How awesome is it that Esd & Associates provides healthy snacks for them? #Winning

Knowing how to schedule post is an great tool to have under your belt!

Take note student: Google Adwords is a MAJOR asset!

Thank you again, Randy, for showing us your world. Once a Bobcat, always a Bobcat! #Eat’emUp

Get to know Professor Prisca Ngondo

Have you met SJMC’s own Prisca Ngondo? Professor Ngondo teaches in the public relations sequence in the School of Journalism and Mass Communication, and she sat down with us this week to tell us a few things her students and colleagues might know about her. For this faulty spotlight, we thought it would be fun to find out what she likes to do when she’s not busy grading papers and more. Check it out below!

Q: Where are you from and currently live?

A: Harare, Zimbabwe, but I also claim the DFW (Dallas/ Forth Worth) and San Marcos, Texas. I currently live in San Marcos, Texas.

Q: How do you feel about Texas compared to your hometown?

A: They’re both hot! I can’t escape the heat.

Q: How long have you been with the SJMC?

A: Since August, 2015

Q: What’s different from this school compared to other schools you’ve worked with?

A: One main difference that I enjoy: Texas State is close to big cities, and it gives us access to industry professionals who we can connect with. Chico State is more remote, but I enjoyed both experiences for different reasons.

 Q: What courses do you teach?

A: Writing for PR, PR Research, Advanced Social Media and Analytics, Intro to PR

Q: How will the new Advanced Social Media and Analytics class help prepare students for the future?  

A: The class will help students because [social media] is the future. It prepares them to fill current industry needs and trends.

Q: What are some of your hobbies or things you enjoy doing outside of work?

A: Binge watching Netflix shows and hanging out with family and friends.

Q: What inspires you? 

A: My 3-year-old daughter, Yani. Her fresh, unbiased outlook on life is refreshing. She inspires me to be a better person and to work hard at work and at home.

Q: What do you find most fulfilling or rewarding about teaching college students?  

A: Their zest for life and willingness to learn.

Q: Any advice you have for current SJMC students?

A: Start how you want to finish!

 

KTSW & The University Star Unite

Exciting changes to campus media are underway this summer at Texas State. KTSW 89.9-FM and campus newspaper The University Star are moving in to the Trinity building together. This construction commenced at the end of the spring semester 2016 and is scheduled to be done by the beginning of the fall semester. In KTSW’s former space will soon be a computer lab, teaching lab, student lounge area and a “maker space” for the SJMC’s digital efforts. In the meantime, KTSW has relocated to the third floor in Old Main while things are underway.

Brittany Robinson, the Station Manger for KTSW, is thrilled about the new location. She’s ready to see how things play out, expecting it to be difficult for some and easy for others to adjust to the personnel transition. Robinson tells us both she and the editor-in-chief of The University Star are very excited to come together.

“We’re coming in with an open mind. They’re coming in with an open mind. We’re a totally new generation of staff,” Robinson said.

KTSW and The University Star are hoping to have a grand opening event in the fall to promote their new location, as well as their their new relationship together.

“That will be the start of KTSW and The University Star. We’re not one, we’re not the same, but we are both different media outlets here at Texas State and we’re both cool with each other,” Robinson said.

The Construction Contract Administrator, Kristin Kibling and the Facilities Planning, Design and Construction team are pleased with how things are progressing.

“I think this is going to be a very successful project,” Kibling said. The team meets once a week to go over the progress of the project. Although they hired a architect to help create a space plan, KTSW and The University Star contributed ideas for the new space. We will continue to follow up with their progress through the summer.

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Summer Sixteen

Welcome back, Bobcats! The well-anticipated Summer ’16 classes are now underway. We hope these past three weeks of summer vacation have given everyone a well needed break to come back refreshed and ready to start classes again.

Jasmine Clark

Jasmine Clark

Senior electronic media major Jasmine Clark started her summer class, Writing for Mass Media (MC 1313) with Lecturer Holly Wise, this week. She said the brief vacation helped her relax after the spring semester. “I just relaxed, chilled out and worked. I tried to mentally give myself a break,” she said.

It is important to have downtime after working hard. Check out The New York Times article, To Stay on Schedule, Take a Break, on the importance of taking regular breaks from mental tasks improves productivity and creativity and that skipping breaks can lead to stress and exhaustion.

 
Screen Shot 2016-06-09 at 3.29.27 PMClark said she likes the production aspect of electronic media and recommends any freshman who likes to analyze movies, to look into that major. Jasmine’s ready for summer. Are you?

 

2016 SJMC Spring Awards Ceremony

Check out the gallery below to catch the highlights of Friday’s annual SJMC Spring Awards Ceremony! Thank you to all who attended and congratulations to all of our outstanding students!

TXST places 1st in AAF District 10 Competition

By Lisa Callahan & Matt Shoewalter

The halls of the Overton Hotel and Conference Center in Lubbock roared with the cheers and cries of Team 104 as Texas State University won First Place at the district level of the National Student Advertising Competition.

“Right when I heard them say ‘First Place: Texas State University,’ I knew that everything we worked so hard for was 1000% worth it,” Art Director Taylor Kaufman said. “It was a surreal moment, and I’ll never forget it.”

Lauren Friesenhahn (facing) embraces Kelsey Vaeth after the announcement

Lauren Friesenhahn (facing) embraces Kelsey Vaeth after the announcement
Photo courtesy Rachel Sipe

 

Each year, The National Student Advertising Competition, sponsored by the American Advertising Federation (AAF), challenges over 200 college chapters across the country to develop an integrated marketing campaign for a corporate client. This year, each competing team was tasked with developing a campaign for Snapple. Sixteen teams from Texas, Oklahoma, Arkansas and Louisiana competed for District 10 in Lubbock from April 14-16.

Lecturer and Advertising Sequence Coordinator Jenny Buschhorn and Assistant Marketing Professor Dr. Rick Wilson held interviews in October and selected 17 students to join the team. The group of copywriters, producers, art directors, account executives, media planners and account planners began working on the campaign during their winter break, continued through their spring break and submitted their final plans book to AAF on March 25.

“The simple yet great feeling of having something you worked really hard on payoff is something that I wish everyone could experience,” said Producer Hector Sifuentes, who also received the District 10 Best Presenter Award. “It really taught us a lesson not only on the importance of working hard, but also on the philosophy of life. This is real education.”

Account Planner Rachel Sipe captured the winning moment on camera. The graduating senior said she was at a loss for words when First Place was announced.

Hector Sifuentes holding his Special Judges Award for Best Presenter

Hector Sifuentes holding his Special Judges Award for Best Presenter
Photo courtesy Rachel Sipe

“I couldn’t be more proud of our team,” Sipe said.

While taking home the prize was a major accomplishment, the team agreed that the relationships they formed with each other are even more rewarding.

“My favorite part of NSAC, even more so than winning, is how this ragtag group of students from different majors and walks of life became a family,” Art Director Angela Rhys said.

Media planner and presenter Roy Zorola agrees.

“There is such joy in the process,” Zorola said. “When the moment arrived, we realized that win or lose, the journey itself meant everything, because we did it together.”

Copywriter Lauren Friesenhahn credits the team’s supervisors for much of their success.

“Of course, we couldn’t have done it without Mom (Buschhorn) and Dad (Wilson),” Friesenhahn said. “If they didn’t push us as hard as they did, we wouldn’t be where we are right now.”

The Texas State University NSAC team last won a district competition in 2010 with their campaign for State Farm. The team went on to win second place at the national level.

Now, the District 10 champs begin preparation for semi-finals in May. This will determine whether the team advances to the national competition in Anaheim, California in June, when a total of eight teams go for the gold.

“While this District 10 win marks a major achievement for both us and Texas State, we still have more to go,” Account Executive and presenter Alexandria Reid said. “The work isn’t over, but we’ve never been afraid to work hard.”

The team celebrates their win on the conference room dance floor.

The team celebrates their win on the conference room dance floor. Photo courtesy Lauren Friesenhahn