An Internship that was Bound to Happen

MacKenzie Smith

McKenzie Smith

McKenzie Smith grew up in New Braunfels, Texas, where weekly trips to the local waterpark, Schlitterbahn, were her favorite activity. As a teen, she spent her summers working as a lifeguard for the park, but eventually she knew she wanted to do more for the company.

After graduating high school, she decided to pursue a degree in public relations at Texas State University. Currently, She holds an internship with the waterpark where she is getting hands-on experience working with press releases, social media and updating their media website, “Schlitterbahn Newsroom.”

Her passion for the company and the field she works in keeps her motivated while she strives to better herself and the company. As a consecutive dean’s list recipient, Smith prides herself on her ability to quickly learn and adapt to every situation. She describes herself as being a hard working perfectionist with a strong focus on innovation, always trying to find new ways to reach her audiences. Smith can also be described as a “people person,” someone who has the ability to strike up and hold a conversation with anybody. She can also be described as strong-willed and independent as she held a job all for years of college to pay for her education.

” She [Smith] has been a determined and hardworking addition to the team,” says Winter Prosapio
, Corporate Director of Communications at Schlitterbahn. “She’s a leader, a person you can count on to solve any problem no matter how fast a deadline may be approaching.”

With graduation in May 2014, Smith is looking to take the skills she has acquired into her future career. With a strong passion, great work ethic and a desire for greatness, McKenzie Smith will be a great asset to any company.

A Tragedy in West, TX Affects a Texas State Student

Screen Shot 2014-11-18 at 1.51.35 AM

Kayla Urbanovsky in front of Old Main

By: Olivia Garcia — Kayla Urbanovsky scrolled through her Facebook feed on Feb. 17, 2013 and that evening, she noticed many statuses about a disturbance in her hometown of West, TX. A fertilizer plant had exploded, claiming 15 lives and damaging over 300 homes. Urbanovsky’s elementary and high school were destroyed, and luckily, her family and home were safe from the explosion. On the one-year anniversary of the tragedy, she remembers how her hometown’s resilience changed her life.

“West is now known as the small town in Texas that exploded,” Urbanovsky said. “But I know it as my family of 2,800 people and the resilience of West, Texas and its people actually made me a better college student.”

Kayla

Kayla Urbanovsky at her internship

While attending Texas State University, Urbanovsky landed an internship at ChannelAustin where she puts her knowledge of electronic media to the test. She ran the teleprompter, setted up cameras and was the technical director of the control room. She was one of the top interns at ChannelAustin and felt more prepared for life after college.

Urbanovsky thanked her professors from the School of Journalism and Mass Communication for the support the Texas State University community gave her and West, TX during this tragedy.

“This turned my world upside down but was a blessing in disguise for myself and for the people of West,” says Urbanovsky. “I was inspired to be the best person I could be and the School of Journalism and Mass Communication helped me thrive to be that person.”

Urbanovsky graduated May 2014 with a Bachelor of Science in Mass Communication – Electronic Media. Urbanovsky hopes to work on the Tonight Show with Jimmy Fallon, and to continue to help rebuild her hometown and promises to keep her resilient attitude throughout her career.

Hard Work, Great Ethic Pays Off

Stephanie Ortega in New York City.

Stephania Ortega in New York City.

By: Niloofar Torabi — Life can bring us challenges and hardships, but who other than Stephania Ortega is better to take on the tasks? Born on Dec. 1, 1991, in Monterrey, Mexico, Ortega worked her way from the bottom up to achieve lifelong goals, traveling all over the globe in hopes of gaining more hands-on experience. In less than one month, she will take her steady walk across the graduation stage and accept her certificate of becoming a Texas State University alum.

Soon to have her bachelor’s in public relations, Ortega always showed an interest in the communications field due to family ties. Both of her parents were involved in the advertising industry. After participating in the high school newspaper and yearbook, Ortega realized that she enjoyed writing and connecting with people, and that’s when her career possibilities were endless.

“I have experience with several internships on campus like being a PR intern and a social media contributor for the school,” said Ortega. “I also completed a digital media planning internship last summer.”

Stephanie Ortega (third from left to right) at a PRSSA Convention in San Francisco.

Stephania Ortega (third from left to right) at a PRSSA Convention in San Francisco.

Freshman year, Ortega became involved with the Public Relations Student Society of America (PRSSA). It was a great learning experience for her where she could apply the skills she learned in class to reality. It has given her a great network of professionals along with new friends. Eventually, she moved her way to the top and was nominated president of the organization.

“Being president helped me further develop my leadership skills and taught me how to work with people with different skills and find ways to bring them together.”

Ortega was also involved with El Centro, The Center for the Study of Latino Media and Markets. Seeing it as her second home at Texas State, Ortega was able to assist first-generation students through tours and gain PR skills such as making media lists and event planning. It opened her eyes and created awareness of the Latinos on campus and sparked her interest in Hispanic marketing. However, that wasn’t enough for Ortega — she also joined the Texas State Ad Club.

Stephanie Ortega (third from left) as she assist future bobcats on a tour of Texas State University.

Stephania Ortega (third from left) as she assist future bobcats on a tour of Texas State University.

Through these organizations, she landed an internship in New York which encouraged her to pursue a career in the advertising field due to the strong multicultural community. Ortega received professional advice and eventually decided that her career interest was in strategic planning.

Ortega gained her first internship at University Marketing here at Texas State University, and then she gained another internship through the Multicultural Advertising Internship Program. Through a painstaking application process that included a video submission, essays and letters of recommendation, Ortega managed to be one of the 114 students picked from the hundreds of finalists the agencies chose for the summer program. By demonstrating her involvement in the community and revealing how she promotes diversity, Ortega slid her way into the program and began a new stage in her life.

“Within my agency I grew because I was able to prove that I could get something done in a timely manner and be there if the team needed me,” said Ortega.

“Texas State has provided me with so many opportunities to pursue a career in advertising and public relations,” said Ortega. “I wouldn’t have the network and a clear idea of what I want to pursue if it wasn’t for the organizations in the SJMC and great professors who have served as mentors throughout my time here. I was able to find my niche of Hispanic marketing and feel ready to keep furthering my skills to meet the demands of the ever-changing digital world.”

This is not the end of Ortega’s journey. She plans to gain more experience in the advertising or public relations industry for a couple years prior to attending grad school. She wishes to continue her studies in global communication or a similar program, while keeping her eyes open for bigger opportunities and study abroad programs.

PRSSA at Texas State Presents Autumn Gala for SJMC Students

gala PR

The Texas State Chapter of the Public Relations Student Society of America (PRSSA) has organized an evening to celebrate faculty and students’ passion for communication.

The Mass Communication Autumn Gala will take place in the LBJ Student Center Ballroom on Nov. 20 from 8 p.m. to midnight. This first-ever event is meant to foster networks between the mass communication fields and increase interdisciplinary collaborations on projects and strong professional relationships. The Gala features dancing, a delicious dessert bar, a guest speaker, multi-organizational networking opportunities and a photo booth.

The Gala is open to faculty and students of all mass communication fields and classifications (pre-majors, as well). Cost of entrance will be $7 per person. Guests may bring a date, but must purchase them a ticket; attendees can purchase a maximum of two tickets.

Dress code is ‘Formal Attire’ – For ladies, this means a cocktail or evening dress. For gentlemen, a dark suit and tie, sports coat or dinner jacket. Don’t be afraid to get creative! Please no jeans, khaki, tennis shoes or baseball caps.

Mass Comm. Leader of the Year Award to be presented at Gala

The Mass Communication Leader of the Year Award was created to recognize outstanding students across mass communication disciplines. The award will be given to one male and one female student at the gala who demonstrate academic merit, organizational involvement and relevant experience and serve as a leader in the School of Journalism and Mass Communication and Texas State University communities.

“We have some exceptional students in the School of Journalism and Mass Communication and we really want to recognize them for all of their hard work,” said Justin Joe, PRSSA Chapter president.

Applicants can submit a résumé and one-page essay on why they believe they deserve the award to Randi Berkovsky, PRSSA director of membership, via email at: r_b2@txstate.edu. The deadline to receive applications will be Nov. 14.

Visit prssagala14.eventbrite.com to purchase tickets for the Mass Communication Autumn Gala.

Stay Connected with us for news and updates on:

Twitter: @TxStPRSSA and #MCAGala14

Facebook: PRSSA at Texas State University

Website: www.txstateprssa.org (Click the ‘Gala’ Tab)

Olga Wilson is Inducted into the PRSA College of Fellows

This slideshow requires JavaScript.

Texas State University School of Journalism and Mass Communication Senior Lecturer and PR Sequence Coordinator Olga Mayoral Wilson, APR was inducted into the PRSA College of Fellows on Oct. 11 during the PRSA 2014 International Conference in Washington, DC.

The College of Fellows, founded in 1989, is a community of more than 300 senior PRSA members who have advanced the public relations profession and distinguished themselves through their experience and leadership in the public relations industry. Admission is open to public relations practitioners or educators with 20 years’ experience or more, hold the Accredited in Public Relations (APR) credential and have demonstrated exceptional capability and accomplishment in the practice or teaching of public relations. College of Fellows members also must exhibit personal and professional qualities that make them role models for other practitioners or educators.

The purpose of the College of Fellows is to recognize notable public relations leaders and to further the professionalism and reputation of public relations practice and education. College members provide mentoring for public relations professionals and students, support PRSA in the execution of its strategic plan specifically in the areas of advocacy and education, and create and sponsor a continuing education “Master Class” for advanced professionals each year during the PRSA International Conference.

A selection committee consisting current College of Fellows members oversees the nomination of new Fellows. The committee solicited and reviewed applications and recommended this year’s group of candidates to the 2014 Board of Directors.

“The fifteen impressive inductees of the prestigious PRSA College of Fellows each have more than two decades of exemplary public relations work and are a model of what can be achieved in our profession,” said PRSA 2014 National Chair Joe Cohen, APR. “I congratulate them onthis incredible honor and I urge students and new professionals to follow the example of this outstanding group.”

The 2014 inductees to the PRSA College of Fellows are:

Anita A. Brightman, APR, Fellow PRSA, president, A. Bright Idea, LLC
Douglas F. Cannon, Ph.D., APR+M, Fellow PRSA, assistant professor, Virginia Tech
Amy T. Coward, APR, Fellow PRSA, vice president, Palmetto Health Foundation
Sandra C. Duhe, Ph.D., APR, Fellow PRSA, associate professor and chair, Southern Methodist University
Geraldine Ann Evans, APR, Fellow PRSA, president and chief executive officer, Evans PR Group
Michele E. Ewing, APR, Fellow PRSA, associate professor, Kent State University
William A. Gay, APR, Fellow PRSA, president, Reliance Public Relations, Inc.
Laura R. Hammel, Ph.D., APR, Fellow PRSA, associate professor and program director, Ursuline College
Suzanne M. Holroyd, Ph.D., APR+M, Fellow PRSA, prevention outreach, office of sexual assault prevention and response, Department of Defense
Rose M. McKinney, APR, Fellow PRSA, founder and chief executive officer, Pineapple RM, Inc.
Christopher E. Payne, APR, Fellow PRSA, executive director of communications, Tulsa Public Schools
Robert E. Sheldon, APR, Fellow PRSA, public relations director, Creative Communications Consultants, Inc.
Brenda S. Smith, APR, Fellow PRSA, public affairs director, State Farm Insurance
Olga Mayoral Wilson, APR, Fellow PRSA, senior lecturer, Texas State University
Kelly L. Womer, APR, ABC, Fellow PRSA, vice president and partner, Linhart Public Relations

About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 localChapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.

Screening of A Fragile Trust at Mass Comm Week

A Fragile Trust will be shown Monday at 6:30pm in Alkek 250 to kick off Mass Comm Week, followed by a Q&A with director Samantha Grant.
A FRAGILE TRUST tells the shocking story of Jayson Blair, the most infamous serial plagiarist of our time, and how he unleashed the massive scandal that rocked the New York Times and the entire world of journalism.  In 2003 Blair was caught plagiarizing and supplementing his own reporting with fabricated details in dozens of stories published in the Times. The daily operations of the Times newsroom became a public spectacle as every major news outlet picked up the story and ran with it. The fact that Blair is African-American was emphasized again and again as accounts of the ‘Blair Affair’ served up sordid details in a soap-opera style tale of deception, drug abuse, racism, mental illness, hierarchy, white guilt, and power struggles inside the hallowed halls of the New York Times. Through the course of the film, we follow Blair as he slowly unravels in the face of mounting pressures and distractions. Starting with his ‘reporting’ of the plagiarized article that ultimately lead to his undoing, we trace the rise and fall of this fascinating young reporter as he clings to his career at the Times even as he is losing his mind.  Featuring exclusive interviews with everyone involved, including former Executive Editor Howell Raines and Blair himself, A FRAGILE TRUST is the first film to tell the whole sordid story of the scandal while exploring deeper themes of power, ethics, and responsibility in the mainstream media. 

TRAILER: A FRAGILE TRUST: Plagiarism, Power, and Jayson Blair at the New York Times from Samantha Grant / GUSHproductions on Vimeo.

Film Screening: Parrhesia

Film Screening: Parrhesia Oct 09, 6:30PM – 8:30PM    LBJ Student Center (LBJ); Teaching Theater, 4th Floor

A documentary that Texas State lecturer Salwa Khan has been working on for the past year and half is going to be shown as part of the university Common Experience this Thursday.

The word “parrhesia” refers to speaking the truth fearlessly and boldly, risking yourself to be yourself authentically. Those holding less power have the most to lose when engaging in parrhesia, yet to not speak carries greater consequence than staying silent. Parrhesia is a 66-minute documentary, developed by two professors in the Texas State University Professional Counseling program, in which we meet eight individuals who talk about their journeys in coming to know oppression and how they learned to fearlessly speak up against it. The film will be followed by a panel discussion featuring the directors and interviewees from the documentary. This film invites everyone to dialogue about issues related to oppression and encourages everyone to find their own ways of engaging in parrhesia.

For more information, visit http://www.its.txstate.edu/.

Follow

Get every new post delivered to your Inbox.

Join 2,251 other followers