Olga Wilson is Inducted into the PRSA College of Fellows

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Texas State University School of Journalism and Mass Communication Senior Lecturer and PR Sequence Coordinator Olga Mayoral Wilson, APR was inducted into the PRSA College of Fellows on Oct. 11 during the PRSA 2014 International Conference in Washington, DC.

The College of Fellows, founded in 1989, is a community of more than 300 senior PRSA members who have advanced the public relations profession and distinguished themselves through their experience and leadership in the public relations industry. Admission is open to public relations practitioners or educators with 20 years’ experience or more, hold the Accredited in Public Relations (APR) credential and have demonstrated exceptional capability and accomplishment in the practice or teaching of public relations. College of Fellows members also must exhibit personal and professional qualities that make them role models for other practitioners or educators.

The purpose of the College of Fellows is to recognize notable public relations leaders and to further the professionalism and reputation of public relations practice and education. College members provide mentoring for public relations professionals and students, support PRSA in the execution of its strategic plan specifically in the areas of advocacy and education, and create and sponsor a continuing education “Master Class” for advanced professionals each year during the PRSA International Conference.

A selection committee consisting current College of Fellows members oversees the nomination of new Fellows. The committee solicited and reviewed applications and recommended this year’s group of candidates to the 2014 Board of Directors.

“The fifteen impressive inductees of the prestigious PRSA College of Fellows each have more than two decades of exemplary public relations work and are a model of what can be achieved in our profession,” said PRSA 2014 National Chair Joe Cohen, APR. “I congratulate them onthis incredible honor and I urge students and new professionals to follow the example of this outstanding group.”

The 2014 inductees to the PRSA College of Fellows are:

Anita A. Brightman, APR, Fellow PRSA, president, A. Bright Idea, LLC
Douglas F. Cannon, Ph.D., APR+M, Fellow PRSA, assistant professor, Virginia Tech
Amy T. Coward, APR, Fellow PRSA, vice president, Palmetto Health Foundation
Sandra C. Duhe, Ph.D., APR, Fellow PRSA, associate professor and chair, Southern Methodist University
Geraldine Ann Evans, APR, Fellow PRSA, president and chief executive officer, Evans PR Group
Michele E. Ewing, APR, Fellow PRSA, associate professor, Kent State University
William A. Gay, APR, Fellow PRSA, president, Reliance Public Relations, Inc.
Laura R. Hammel, Ph.D., APR, Fellow PRSA, associate professor and program director, Ursuline College
Suzanne M. Holroyd, Ph.D., APR+M, Fellow PRSA, prevention outreach, office of sexual assault prevention and response, Department of Defense
Rose M. McKinney, APR, Fellow PRSA, founder and chief executive officer, Pineapple RM, Inc.
Christopher E. Payne, APR, Fellow PRSA, executive director of communications, Tulsa Public Schools
Robert E. Sheldon, APR, Fellow PRSA, public relations director, Creative Communications Consultants, Inc.
Brenda S. Smith, APR, Fellow PRSA, public affairs director, State Farm Insurance
Olga Mayoral Wilson, APR, Fellow PRSA, senior lecturer, Texas State University
Kelly L. Womer, APR, ABC, Fellow PRSA, vice president and partner, Linhart Public Relations

About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 localChapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.

Screening of A Fragile Trust at Mass Comm Week

A Fragile Trust will be shown Monday at 6:30pm in Alkek 250 to kick off Mass Comm Week, followed by a Q&A with director Samantha Grant.
A FRAGILE TRUST tells the shocking story of Jayson Blair, the most infamous serial plagiarist of our time, and how he unleashed the massive scandal that rocked the New York Times and the entire world of journalism.  In 2003 Blair was caught plagiarizing and supplementing his own reporting with fabricated details in dozens of stories published in the Times. The daily operations of the Times newsroom became a public spectacle as every major news outlet picked up the story and ran with it. The fact that Blair is African-American was emphasized again and again as accounts of the ‘Blair Affair’ served up sordid details in a soap-opera style tale of deception, drug abuse, racism, mental illness, hierarchy, white guilt, and power struggles inside the hallowed halls of the New York Times. Through the course of the film, we follow Blair as he slowly unravels in the face of mounting pressures and distractions. Starting with his ‘reporting’ of the plagiarized article that ultimately lead to his undoing, we trace the rise and fall of this fascinating young reporter as he clings to his career at the Times even as he is losing his mind.  Featuring exclusive interviews with everyone involved, including former Executive Editor Howell Raines and Blair himself, A FRAGILE TRUST is the first film to tell the whole sordid story of the scandal while exploring deeper themes of power, ethics, and responsibility in the mainstream media. 

TRAILER: A FRAGILE TRUST: Plagiarism, Power, and Jayson Blair at the New York Times from Samantha Grant / GUSHproductions on Vimeo.

Film Screening: Parrhesia

Film Screening: Parrhesia Oct 09, 6:30PM – 8:30PM    LBJ Student Center (LBJ); Teaching Theater, 4th Floor

A documentary that Texas State lecturer Salwa Khan has been working on for the past year and half is going to be shown as part of the university Common Experience this Thursday.

The word “parrhesia” refers to speaking the truth fearlessly and boldly, risking yourself to be yourself authentically. Those holding less power have the most to lose when engaging in parrhesia, yet to not speak carries greater consequence than staying silent. Parrhesia is a 66-minute documentary, developed by two professors in the Texas State University Professional Counseling program, in which we meet eight individuals who talk about their journeys in coming to know oppression and how they learned to fearlessly speak up against it. The film will be followed by a panel discussion featuring the directors and interviewees from the documentary. This film invites everyone to dialogue about issues related to oppression and encourages everyone to find their own ways of engaging in parrhesia.

For more information, visit http://www.its.txstate.edu/.

Interview with Beth Clark on Mass Comm Week

Beth ClarkWe interviewed Beth Clark, a senior lecturer at Texas State, on her involvement with Mass Comm Week

Q: What is your role in preparing for Mass Comm Week?
A: I’m supervising Charlotte Singleton, the grad assistant, and we each have various responsibilities. She’s working on getting parking arrangements set up for our guest speakers. She’s also working with Bobcat Promotions on proofreading and copy editing the content they put up on the website, which consists of profiles of our guest speakers, social media and press releases. I am working with faculty on who exactly we want to bring in. We are getting in photos right now so we have progressive deadlines throughout these last several weeks, and our faculties have been providing names of speakers they want their students to hear from. So this all really started last spring. One of our centerpieces of Mass Comm Week is actually at the beginning of the week with a documentary screening of the film A Fragile Trust. Charlotte has been working on that since January. She’s been working with Alkek Library to order that film, and we do now have it. It will be shown on Monday at 6:30 pm at Alkek. The bonus is that we will have the director with us, Samantha Grant, one of the many people Cindy Royal met last year during her fellowship in California. We’re getting ready for Mass Comm Week by pulling all the pieces together, and that includes food for our guests, a little souvenir gift for them from Mass Comm Week (and that includes ordering food and beverages for our reception out at Spring Lake), reservation to the room.

Q: What would you say has been the most challenging aspect of getting Mass Comm Week together?
A: It’s just getting the speakers on the days that they are free. I think that’s the most complicated thing. Working with our schedule, the room schedule, the faculty’s desire for when they want to see speakers speak to their classes, and then of course, their own personal schedules. Our schedule is subject to change, because we are hosting reporters and editors. They may just get called out on assignment, and there is nothing we can do about it. That’s just the nature of the business that we are in. It’s a work in progress, which is good for our students to see and to realize it doesn’t all come out perfectly.

Q: What event do you think will be most beneficial for SJMC students?
A: There are so many to pick from! They really should go to the screening of A Fragile Trust. That would be at the top of my list, just to learn a hard lesson from the experience of one journalist who was a rising star at the New York Times who crashed and nearly took the paper with him. So that would be my first choice, but for overall experience, and depending on your track, we have a panel discussion that will explore how the different media covered the Fort Hood shooting from last spring. It’s a combination of professional media folks from Austin American States Man and our own campus media students. So I want our audience to hear from them what were some of the processes they went through in order to figure out how are we going to cover this, who are we going to send, where are they going to go and who are the contacts. It’s a complex process, and it’s even more complex with the aspect of social media, although that certainly feeds into the knowledge base, too. Another overall view would be (and this is not quite set in stone, yet) Media Coverage of Minorities, specifically geared toward LGBT. We have a student who attended a journalism conference related to that topic, and we are hoping to get another person who is in the profession who can speak to that topic. I think there is going to be a lot of interest in that. Beyond those three, I’d say just individual speakers who are tailored to your interests. I think there are going to be several who will just be dynamite speakers. Finally, we will have our meet and greet on Thursday from 4:30 p.m. to 6:00 p.m.

Q: Is there any one thing that you are personally looking forward to most?
A: I am hoping that Joyce King will be here. She is an author out of Dallas. If she can be here, she will also serve as a common experience speaker. She is the author of two books. The one I am most familiar with is A Review of Hate Crime: The Story of a Dragging in Jasper, Texas. She is a journalist who was working for a broadcast station in Dallas when all of that happened, and she was sent to cover that story. It’s a very interesting story of race, bias and prejudice. She had spoken to my classes up in Denton several years ago, and it’s a very healing voice to cut across the lines.

Study Abroad in Paris / London

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Study Abroad in London & Paris!
Information Session on October 13 at 3:30 p.m. in OM 320
The School of Journalism and Mass Communication will sponsor another summer study abroad program in summer 2015. We will be going to London and Paris from June 8-19, 2015.
In addition to visiting some significant cultural sites in both cities, we will visit major media organizations like the BBC, The Guardian (newspaper), advertising and PR agencies and other organizations. Students will have ample time to explore both cities on their own as well.
Graduate and undergraduate students take six credit hours of coursework as part of this experience. They can choose two courses from among the following:
  • MC5310/MC 4310- International Communication
  • MC5324/4382O-Media Writing/Travel Journalism
  • MC 4376F-Strategic Communication in the UK and France

None of these courses have prerequisites.

The usual financial aid is available for the academic tuition and fees. The University also offers a scholarship program that assists many students with some of the travel costs.
For more information attend the information meeting on Monday, October 13 at 3:30 pm in Old Main.
Students thinking about going to London/Paris summer 2015 for our @sjmctxst study tour can see photos from this year at #SJMCinUK.

For more information, email Harry Bowers at hb05@txstate.edu.

New SJMC Classes for the Spring

Students at Texas State This spring, the School of Journalism and Mass Communications will be offering new classes which will range from one hour to three hours worth of credit. The classes will include:

  • MC 1100D – Digital Entrepreneurship
  • MC 4376F – Strategic Communication in the UK and France
  • MC 4382U – Advanced Social Media and Analytics
  • MC 4382V – Mobile Media and Development

1100D Digital Entrepreneurship This course will explore innovation and creativity associated with digital entrepreneurship. Through a speaker series, students will be introduced to important concepts and ideas from thought leaders and innovators at the intersection of media and technology.

4376F Strategic Communication in the UK and France This course will explore advertising and public relations practices in the UK and France through readings, discussion and study tour site visits media organizations in London and Paris. Marketing practices abroad will be compared to those in the U.S

4382U Advanced Social Media and Analytics This course will provide students with an advanced understanding of social media, marketing plans and social media analytics. Students will build company and/or journalistic profiles on the top social networks – Facebook, Twitter, Pinterest, YouTube, Instagram and more – to engage with audiences and communities and utilize analytical tools to track success. Prerequisite: Full-Major status and MC 4381 with a grade of C or higher.

4382V Mobile Media and Development This course will introduce students to mobile communication and production that is relevant to mass communication. As mobile devices are a vital communication medium in our everyday life, it is essential to understand how mobile communication works and how to effectively produce online content for mobile devices. Prerequisite: Full-Major status and MC 4315 with a grade of C or higher.   We are excited for the upcoming classes and are looking forward to seeing the SJMC students in them! For more information on these classes, schedule an appointment with a counselor.

Being the Voice of Texas State University

By Shannon Bailie

Photo by: Paige Vaughn Photography

Photo by Paige Vaughn Photography

Mindy Green, a public relations alumna, interned for the Office of University Marketing at Texas State University last spring as a student social media worker. Mindy gained valuable PR experience through a variety of duties including: managing the content for Texas State’s social media sites (Twitter, Facebook and Instagram), writing for the Texas State blog and editing marketing materials.

“I love[d] it,” said Green. “It [was] great to kind of be the voice of a brand, essentially. I become the voice of Texas State when I’m tweeting as Texas State.”

Mindy has also promoted Texas State’s KTSW radio for more than two years including running the KTSW social media sites.

“Having done the social media for KTSW I knew what it was like to be the voice of another brand,” said Green. “Everything I wrote was read by thousands of people, so it helped me pay attention to detail. That really helped when they were considering me for the position of student social media worker for the Office of University Marketing.”

In the spring of 2013, one of Green’s friends heard about a student social media position opening up in May.

“My friend who knows my personality and skills thought of me immediately as a good candidate for this position,” said Green. “So I emailed the supervisor, and she requested my resume with two writing samples, and I got called in for an interview and found out weeks after that I got the position.”

Audrey Webb, writer, editor and supervisor for the Office of University Marketing, said, “It impressed me that the stress of an interview did nothing to suppress Mindy’s personality. She projected maturity, competency and energy and did it all with a smile.“

For Green, her internship was not just for school credit, it was to gain out-of-class experience that would prepare her for a PR career.

“It’s one thing sitting in class and talking about the professional world,” said Green. “It’s another to actually be in that environment and see how things are done and how things are run more clearly.”

According to Webb, an internship helps you understand that everyone you work with relies on you, and that your work is significant and meaningful to a wide range of people.

“I’ve seen her confidence grow through the way she tackles unfamiliar situations,” said Webb. “She knows she can face new challenges because she’s had the opportunity to confront them during her internship.”

Green’s advice for other School of Journalism and Mass Communication (SJMC) students looking for an internship is to join the media organizations provided on campus, use social media, reach out to professors and fellow students and to get involved in SJMC events and activities.

“Don’t be afraid to just really put yourself out there.” Mindy said.

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